About The Company
goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.
Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You’re deeply engaged with the worlds goop covers—beauty, wellness, fashion, food, and lifestyle—and genuinely believe in the power of modern storytelling to inform, connect, and resonate. You’re a precise, thoughtful writer with strong grammar and a sharp editorial eye, but you’re equally comfortable working behind the scenes to ensure content is executed flawlessly. You care about how a story reads, how it looks, and how it performs—and you take pride in getting all three right. You’re curious, collaborative, and energized by the opportunity to help shape smarter, more intuitive systems for how content is created and shared.
About The Role
The Editorial Assistant is a core executional role on goop’s editorial team, responsible for building, publishing, and maintaining content with precision and consistency. Sitting at the intersection of editorial, commerce, and product, this role ensures that every story is not only well-told but structurally sound, discoverable, and optimized for performance. The editorial team drives goop’s voice, audience growth, and contextual commerce strategy, and this role is essential to translating that vision into a seamless on-site experience.
Responsibilities include:
- Build, format, and publish editorial content in WordPress, ensuring alignment with goop’s visual, editorial, and commerce standards.
- Execute QA across stories, including links, product modules, images, SEO fields, and affiliate integrations.
- Support and help evolve editorial workflows, including the integration of AI tools for content management, tagging, and operational efficiency.
- Maintain backend content systems (templates, taxonomies, tagging) to improve discoverability, consistency, and scalability.
- Partner with editorial, commerce, and product teams to optimize content for engagement, search, and conversion.
Qualifications & Experience
- Demonstrated interest in digital media, publishing, or content—through internships, campus publications, personal projects, or relevant work experience.
- Strong writing and editing skills, with excellent grammar and attention to detail.
- Familiarity with WordPress or similar CMS platforms, or a clear ability to learn quickly.
- Highly organized, with the ability to manage multiple tasks and deadlines in a fast-paced environment.
- Interest in SEO, analytics, and how content performs, with a willingness to engage with data.
- Curiosity about emerging tools, including AI, and how they can improve editorial workflows.
- Genuine enthusiasm for goop’s core verticals: beauty, wellness, fashion, food, and lifestyle.
FAQ
- Compensation: $18.47 an hour. This temporary Assistant role will be full-time (40 hours/week) and run from June 1st – July 28th, 2026.
- Perks: Special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica.
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivityproductivity, and employee well-being by maximizing the benefits of both in-person and remote work. We are in the office Tuesdays and Thursdays at our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
Top Skills
What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
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