Strategy Principal – Digitas New Zealand

Company Description

Are you passionate about creating compelling customer experience, loyalty and relationship marketing strategies? Digitas NZ is seeking a talented Strategy Principal to join our Auckland team. If you have a strong background in customer communications and experience strategy across direct and digital channels, we’d love to chat.

In this role, reporting to the Head of Strategy, you’ll be instrumental in shaping customer experience strategies that resonate, inform, and connect with audiences – and build engagement and loyalty with some of New Zealands’s largest brands. You’ll thrive in a collaborative environment, working with cross-functional teams and partnering with clients at the senior level. Your passion for CX will play a critical role in ensuring customer-centricity is a key part of all communication and experience decisions.

Key Responsibilities

• Strategic planning: Develop compelling customer strategies and engagement plans to deliver enhanced customer outcomes that contribute to defined business goals.
• Customer journey creation and orchestration: create, manage and orchestrate cohesive customer communication journeys across multiple channels, products and service experiences.
• Customer segmentation and data-driven insights: Immerse in the customer experience, extracting insights into behaviour, preferences, and needs to inform communication and engagement strategies.
• Championing customer centricity: Champion customer needs to ensure propositions and engagement strategies are reflective of a clear customer-centred value exchange.
• Behaviour-change and experimentation: Draw from behavioural science practices to help organisations drive impactful and iterative change.
• Narrative crafting: Quickly distil complex information into easy-to-understand customer strategies that communicate key messages effectively and create a compelling case for change.
• Client engagement: Present customer strategy recommendations with clarity and confidence to senior clients and stakeholders.
• Collaborative excellence: Collaborate seamlessly with brand and content strategists, designers, content creators and account management – ensuring customer strategy translates effectively into actionable experience delivery.

Requirements

• Bachelor's degree in Communications, Marketing, or a related field.
• A seasoned professional with 8+ years’ experience in CX, direct marketing, advertising communications, ideally in a leading consulting or agency.
• Deep experience creating, managing and optimising customer journeys
• across multiple segments, channels, products and services.
• Significant experience in building and orchestrating customer communications strategies, and shaping loyalty and retention programmes.
• Experience in methodologies such as design-thinking, innovation, agile and CX
• Experience in data-driven insight generation, test-and-learn methods, performance reporting and behaviour change approaches.
• A collaborative mindset (the ability to integrate feedback and input from diverse teams) and an influential voice (to champion customer-centric change at the senior level).
• Curiosity and passion for staying updated with industry trends.

Additional Information

Be a part of the Publicis Groupe network, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes 
• A culture of open feedback and support to reach your goals through our Career Conversations program
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge - Homepage - Working with Cancer Pledge
• Inclusive leave policies such as Fertility Treatment, Menopause, Flexible Public Holidays, Gender Affirmation and Parental leave with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs 

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply. 

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.