ABOUT PASSPORT BRAND DESIGN
With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design (a VML company) is rapidly putting itself on the map as a trusted brand partner. We’re passionate about offering creative leadership to global businesses seeking direction on high-level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points. Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process. We are looking for people who love what they do, who want to stay inspired and inspire others, who want to do great work and work with great people.
Who We Are Looking For
As Strategy Director, you will be at the forefront of our human-centered approach, translating empathy and understanding into impactful experiences. The role requires you to dedicate energy to anticipating emerging opportunities for our clients at the intersection of people, culture, technology, and business. We are looking for someone who leads by championing others, is hungry to get to the root of client’s complex business challenges and knows how to mine audience insights and culture for inspiration. Please note this role is to work on a leading offering in the nicotine category.
What You’ll Do
- Interpret research both qualitative and quantitative and translate into solid insights.
- Ensure a solid final product is delivered; challenge the team's analytical thinking to ensure clear, compelling, and actionable analysis for clients or pitches.
- Oversee and guide brief development in collaboration with internal partners (Creative, Client Engagement); Secure agency leadership and client approval.
- Create highly detailed, omni-channel touchpoint strategies. Being able to take brand and campaign strategies and optimize the way they are translated across all touchpoints, with particular focus on D2C Digital touchpoints (web, email, SMS, social).
- Proactively recommend insight mining plans to craft strategy for clients/pitches.
- Partner with Executive Creative Director to ensure that all creative work for the account aligns with the strategy and reflects our best possible work—bold, differentiated, and compelling.
- Inspire and challenge the team to take creative risks. Ensure the final creative shown to clients aligns with the creative brief.
- Partner with clients to drive business and strategy. Ensure excellence in logistics, creativity of approach, and client satisfaction.
- Design and facilitate client workshops
What You’ll Need
- 5-7+ years’ experience in overall strategic planning and brand-building, having worked across complex, regulated brand portfolios. (Integrated strategy experience – including with CX strategy would be a huge asset.)
- Previous alcohol/spirits and/or CPG category experience with brand launch expertise a plus.
- Solid grounding in CX & CRM, with demonstrated ability to develop and maintain efficient consumer journeys that create marked improvements across the consumer disposition funnel
- As a critical and analytical thinker, innovator, and visionary, you will play a crucial role in inspiring creativity and guiding the team toward success.
- Managerial experience.
- Able to develop strong client relationships and trust based on deep immersion in the client’s business.
- Highly collaborative and able to work effectively across internal and external stakeholders.
- Excellent written and verbal communication skills.
- Must be fully proficient in English to a business level (French is helpful but not mandatory)
- A proven track record of influencing impactful creative work.
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (Passport Brand Design) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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Top Skills
What We Do
For over 20 years, Passport has partnered with those looking to challenge their category. To think, create and activate. To rebrand and reinvigorate with new stories, and to inspire consumers to press forward. From global brands to start-ups, it's the vision we share. Just like us, they’ve got a hunger for bold new thinking and partnerships that can move the needle.
