The Role
The Strategy Director leads strategy development, mentors teams, manages client engagements, generates actionable ideas, and analyzes cultural trends to drive brand insights.
Summary Generated by Built In
The Strategy Director is the player-coach of strategy, leading teams, clients and projects. You bring power to every idea, every client, and every project. You treat the spectrum as a business and creative imperative. You forge strong relationships with senior clients and push more than anyone for excellence in insight and ideas with your teams. You’re a mentor and a highly visible partner. The Strategy Director position must exemplify the art and science of strategy. They must demonstrate rigorous, collaborative, action-rich, and always practical strategy. You must balance leading agency accounts and formal management of team members. You must flex effectively between execution and management, the left and right side of the spectrum, and instruction and inspiration. You must implement ideas on how to improve the agency and team process. You must know the industry and have a pulse on culture.
Responsibilities:
- Leads and participates in strategy development for clients and new business
- Responsible for generating the Red Thread, or the actionable strategic idea, in any brand engagement
- Manages and mentors a team of strategists, as well as contributing to best-practice solutions for the overall strategic process at Barkley
- Becomes an invaluable resource for clients in terms of overall strategic guidance
- Writes and presents micro and macro-level creative briefs for all initiatives
- Lead integrated idea teams in idea sessions and workshops
- Recommends and manages the research that will aid in the consumer insight-gathering and strategic process
- Monitors and interprets cultural and social trends relevant to client business
- Presents insights/implications/opportunities in client and new business
- Finds creative, differentiating ways to gain insights, using known tools (qualitative and quantitative), as well as unique and new approaches
Qualifications:
- Exhibit high-level writing and presentation skills
- Must demonstrate deep experience in insight and research practices
- Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps
- Bachelor’s degree is preferred
- 7+ years of direct work experience in the strategy field
BarkleyOKRP’s Commitment to Diversity & Inclusion
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
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The Company
What We Do
Barkley is an independent creative idea company.
Potent modern brands are whole brands — they need creative ideas across a wide spectrum, from business to marketing — all built around a core, long idea we call a Red Thread. This spectrum is our playground.
We are committed to knowing modern consumers better than anyone, and we're out to prove creativity can solve any problem.
We're known for our ❤️ and hustle, and we’re always looking for whole brand thinkers.
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