The Role
Develop and execute data-driven marketing strategies and targeted campaigns across digital and traditional channels. Perform market and competitor analysis, manage brand positioning and social media, track KPIs, gather customer feedback, and collaborate cross-functionally to improve campaign effectiveness and brand engagement.
Summary Generated by Built In
Summary:
The Strategy and Marketing Associate plays a pivotal role in shaping and executing data-driven marketing initiatives that align with organizational goals. This position focuses on developing and implementing strategic marketing plans by leveraging market trends, consumer behavior insights, and competitive industry activities. The associate is responsible for identifying growth opportunities, driving campaign effectiveness, and ensuring brand consistency across digital and traditional platforms. By analyzing performance metrics and incorporating customer feedback, the role ensures continuous improvement in marketing outcomes and contributes directly to enhancing brand visibility and engagement.
Responsibilities:
- Develop and execute strategic marketing plans based on market research and consumer insights
- Design and manage targeted marketing campaigns across digital and traditional channels
- Conduct in-depth market analysis to identify emerging trends, opportunities, and competitive threats
- Oversee brand positioning and maintain consistent messaging across all platforms
- Manage social media content strategy, community engagement, and platform performance
- Track and analyze campaign performance using key performance indicators (KPIs)
- Gather and interpret customer feedback to inform strategy and improve customer experience
- Collaborate with cross-functional teams to align marketing efforts with business objectives
Skills Required
- Develop and execute strategic marketing plans based on market research and consumer insights
- Design and manage targeted marketing campaigns across digital and traditional channels
- Conduct in-depth market analysis to identify trends, opportunities, and competitive threats
- Oversee brand positioning and maintain consistent messaging across platforms
- Manage social media content strategy and community engagement
- Track and analyze campaign performance using KPIs
- Gather and interpret customer feedback to inform strategy and improve experience
- Collaborate with cross-functional teams to align marketing efforts with business objectives
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
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