The Strategy Analyst is responsible for identifying business, consumer, and cultural opportunities that can unlock growth for brands. The role combines consumer understanding, cultural intelligence, category analysis, digital performance data, and strategic thinking to develop actionable recommendations that improve brand relevance, effectiveness, and business performance.
Working closely with the Strategy Director and teams across Creative, social media, Media, Influence, Client Service, and other partner functions, the Strategy Analyst translates business challenges into consumer insights, insights into strategic direction, and strategic direction into measurable outcomes.
The role serves as a bridge between consumers, culture, data, and creativity, ensuring that brand strategies, campaigns, and content are grounded in real audience understanding.
2. Key ResponsibilitiesA. Trendspotting & Cultural Analysis- Monitor social media platforms such as TikTok, Instagram, X/Twitter, and YouTube to identify emerging trends, memes, hashtags, and viral content.
- Provide real-time insights on pop culture, internet slang, and local cultural nuances.
- Track platform updates, algorithm changes, and new features that may influence social media strategies.
Analyze audience behavior and engagement patterns across platforms.
Understand platform-specific dynamics and how content should be adapted for maximum impact.
Provide insights into trends among Gen-Z and Millennial audiences.
Use analytics and social listening tools such as SproutSocial, Brandwatch, and native platform analytics to evaluate campaign performance.
Develop clear and visually compelling reports and dashboards highlighting key metrics, trends, and opportunities.
Translate data into actionable recommendations for campaign optimization.
Support the development of brand, campaign, and digital strategies using consumer, cultural, and category insights.
Contribute to Connections Plans, Quarterly Plans, campaign briefs, and strategic roadmaps.
Translate business challenges into consumer-led recommendations for content, campaigns, experiences, and communications.
Apply strategic frameworks and planning methodologies to ensure quality and consistency.
Monitor competitor activities, category developments, innovation launches, communications, and market trends.
Conduct brand, category, and competitor reviews.
Identify whitespace opportunities where brands can improve relevance, distinctiveness, and competitive advantage.
Analyze campaign, content, and brand performance data.
Contribute to monthly effectiveness reports, post-campaign reviews, and Quarterly Business Reviews.
Develop strategic narratives connecting campaign performance, consumer behavior, and business outcomes.
Identify optimization and continuous improvement opportunities.
Identify proactive opportunities arising from consumer behavior, cultural shifts, category developments, and digital trends.
Develop strategic memos, opportunity papers, and thought leadership pieces.
Contribute to institutional knowledge, strategic best practices, and market intelligence across the DigiTribe network.
Collaborate with creative teams to develop content ideas inspired by trends and cultural moments.
Recommend platform-specific approaches that feel authentic to audiences.
Provide local cultural insights and identify potential cultural sensitivities to ensure campaigns are inclusive and respectful.
A degree in one of the following fields or a related discipline:
Marketing
Communications
Business Administration
Economics
Psychology
Sociology
Statistics
Consumer Behavior
Data Analytics
At least 2 years of hands-on experience in analytics, strategic planning, consumer insights, social intelligence, data management, social media management, or a related field.
Experience in an agency, media, research, or brand environment is an added advantage.
Strong understanding of brand strategy, communications planning, and campaign development.
Strong knowledge of social media platforms including TikTok, Instagram, X/Twitter, YouTube, and emerging platforms.
Foundational knowledge of tools such as Google Analytics, Meta Business Manager, SproutSocial, or similar platforms.
Basic proficiency in Excel, Tableau, or other reporting tools.
Strong understanding of Gen-Z and Millennial culture, internet trends, and online communities.
Excellent written and verbal communication skills.
Ability to connect consumer behavior, culture, category dynamics, and business objectives to generate actionable recommendations.
Experience using social listening, consumer research, digital analytics, and market intelligence.
Ability to synthesize qualitative and quantitative information into clear presentations, stories, and recommendations.
Experience preparing reports, campaign reviews, effectiveness assessments, or strategic planning documents is an advantage.
Strong curiosity about brands, business, culture, and communications.
Ability to identify consumer tensions, behavioral insights, and culturally relevant opportunities.
Passionate about social media and pop culture with a natural curiosity about emerging trends.
Highly organized and detail oriented.
Able to manage multiple priorities in a fast-paced environment.
Collaborative team player who thrives in a creative and dynamic workplace.
Scanad Uganda is the leading indigenous integrated agency in Uganda, renowned for managing an extensive portfolio of local, regional, and global clients including Airtel, dfcu Bank, Diageo (UBL), P&G, Unilever, Coca-Cola, Basco Paints, Sanlam, Upfield and many more. With over 31 years of experience in the Ugandan market, Scanad Uganda has established itself as a pivotal partner for businesses seeking growth & innovation. As part of WPP Scangroup & the wider WPP network, Scanad Uganda benefits from unparalleled resources and expertise in the advertising and marketing industry. Our history of successful collaborations with our clients has seen us win numerous accolades, with notable awards including Lories, UAA (Silverbacks) and the Uganda Marketing Excellence Awards, among others.
Skills Required
- Bachelor’s degree in Marketing, Communications, Business Administration, Economics, Psychology, Sociology, Statistics, Consumer Behavior, Data Analytics, or a related discipline.
- At least 2 years of hands-on experience in analytics, strategic planning, consumer insights, social intelligence, data management, social media management, or a related field.
- Strong understanding of brand strategy, communications planning, and campaign development.
- Strong knowledge of TikTok, Instagram, X/Twitter, YouTube, and emerging social media platforms.
- Foundational knowledge of Google Analytics, Meta Business Manager, SproutSocial, or similar platforms.
- Basic proficiency in Excel, Tableau, or other reporting tools.
- Ability to use social listening, consumer research, digital analytics, and market intelligence.
- Ability to synthesize qualitative and quantitative information into presentations, stories, and recommendations.
- Excellent written and verbal communication skills.
- Experience in an agency, media, research, or brand environment.
- Experience preparing reports, campaign reviews, effectiveness assessments, or strategic planning documents.
What We Do
We are a WPP PLC subsidiary, listed on the Nairobi Securities Exchange. We are pushing new frontiers as Africa's leading marketing and communication group through culture-centric innovation, creativity and collaboration. ABOUT US WPP Scangroup is a creative transformation company. We operate a multi-agency model across communication disciplines in Sub-Saharan Africa, focused on building better futures for our clients. Our 700+ people are brilliant, passionate and endeavour to build lasting relationships between the brands they work on and their consumers. Our core capabilities include: -Technology, E-commerce and data marketing - Brand stewardship & communications - Customer engagement & experience - Media Investment Management (media & content) - PR, Influence & Government Practice - Shopper marketing - Consumer research, market data & insights WHERE WE ARE Our Head office is in Nairobi, Kenya. In addition, we have offices in strategic locations across Africa including: Ghana, Nigeria, Rwanda,South Africa, Tanzania, Uganda, Zambia. We also provide all communication services through affiliate partners in other African countries including Francophone to match client needs. WHY US? We excel in what we do because no one understands Africa and the African consumer like we do. We are one team, combining our strength to inspire and enable our partners be successful, achieve their ambitions and rise to new challenges. We use the expertise and knowledge we have garnered through the years, to respond to business needs swiftly.
