Strategist

Posted 21 Days Ago
Easy Apply
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New York, NY
In-Office
155K-185K Annually
Senior level
AdTech • Marketing Tech • Analytics
Tatari is a data & analytics company focused on buying and measuring advertising across linear and streaming TV.
The Role
As a Client Strategist, you will manage key client accounts, develop data-driven media strategies, and collaborate with internal teams to optimize TV advertising campaigns for clients.
Summary Generated by Built In

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscapped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

As a Client Strategist, you will be a trusted advisor to Tatari’s clients as you become an expert for all things Tatari (i.e. media buying strategy, measurement, etc.). You will interact with marketing and media leads (e.g. CMOs, VP of Brand/Performance, Performance Directors and Managers, etc.) across your portfolio of clients, and collaborate with internal departments to optimize and scale clients’ TV advertising campaigns. This position reports to the Director, Client Services.

Responsibilities:

  • Serve as the primary point of contact for a handful of key client accounts.
  • Work with Client Services and Media Buying teams to translate client objectives into data-driven media strategies and campaign frameworks, including mentoring their development.
  • Ensure strategic initiatives are seen through to completion by holding cross-functional teams accountable, proactively escalating issues when needed, and removing roadblocks to deliver results.
  • Become an expert of all things Tatari and leverage internal subject matter experts (Engineering, Data Science, Product, etc.) to deliver exceptional services and drive product adoption
  • Spend time with clients in-person (up to 10% travel) and build relationships with C-level executives via Quarterly Business Reviews and ad-hoc meetings.

Qualifications:

  • 8+ years in post-sales account management/client relationship support roles, including C-level interactions, ideally within AdTech, Media Agencies, or Marketing Analytics companies
  • 4+ years of experience managing a small team
  • Strong understanding of linear and streaming TV buying and overall media landscape
  • Ability to tell a story with data
  • Ability to clearly communicate technical terms and concepts
  • Great presentation and listening skills--you come prepared to every meeting
  • You’re at ease holding a conversation with both an engineer and a CMO. You’re not a salesperson.
  • Highly organized and detail oriented
  • Bonus: programmatic experience, advanced Excel skills, advanced data visualization abilities
  • Bachelor’s degree 

Benefits:

  • Competitive salary ($155,000-185,000/annually)
  • Equity compensation
  • 100% health insurance coverage for you and your dependents
  • Unlimited PTO and sick days
  • Snacks, drinks, and catered lunches at the office
  • Team building events 
  • $1,000 annual continued education benefit
  • $500 WFH reimbursement
  • $125 pre-tax monthly stipend to spend on whatever you want
  • Annual mental health awareness app reimbursement
  • FSA and commuter benefits
  • Monthly Company Wellness Day Off
  • Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

#LI-HYBRID

Top Skills

Excel
Marketing Analytics
Media Buying
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The Company
HQ: San Francisco, CA
250 Employees
Year Founded: 2016

What We Do

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Fiverr, OneWheel and Chime—grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, measurable, and digital-like experience.

Our team includes founders and leaders from Google, Microsoft, Stripe, Shazam, Amazon and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring ROI-positive television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.

Why Work With Us

We're honored to have won best workplace awards from both AdAge and Inc Magazine. We are a tight-knit group and we enjoy spending time with each other, whether it’s exploring neighborhood restaurants, or volunteering to support a special cause.

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