Strategist

Instrument is a remote-first digital product and brand experience agency with a team of over 200 talented individuals, organized across four specialized teams. Each team brings its expertise to life through best-in-class work, crafting transformative experiences for our clients. Our shift to a fully remote model has opened new doors for creativity, flexibility, and stronger client relationships. This approach not only strengthens our culture but also allows us to embrace diverse voices, perspectives, and ideas.

We’re passionate about career growth, personal support, and work-life balance—values that are central to everything we do. At Instrument, we foster a culture of safety and belonging that empowers people, celebrates their unique talents, and fuels innovation. We believe our differences make us stronger, and we’re dedicated to cultivating a workplace that reflects the diversity of the communities we serve. Instrument is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation throughout the hiring process and in the workplace. These adjustments ensure that individuals with disabilities have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Here, we strive to provide the support, connections, and encouragement to do your best work. Come join us and help create the future!

We are looking for a curious Strategist to join our growing multidisciplinary strategy team. We know that “strategy” plays a range of important roles for our clients, and we enjoy being able to take ideas from start to finish. In this role, you’ll have the unique opportunity to partner with clients not only during initial strategic definition but also in bringing that thinking to life across user-centered digital experiences. You’ll also be able to do so across a variety of industries and range of client sizes including large influential technology brands and smaller growing innovators.

You’ll work with a team that has a range of backgrounds and skill sets, is innately collaborative, and endlessly supportive of one another. We put humans first, prioritizing work life balance and keeping team health top of mind when considering the work we take on.

You thrive in variety! You understand the nuances and complexities of how a brand shows up across the digital landscape and you enjoy learning about new industries and exploring various types of strategy. You are excited about the intersection of strategy, content, design and technology, and enjoy peeling back the layers of complex problems to uncover hidden gems that will unlock a brand’s potential. You’re a great communicator that thrives in a highly-collaborative, multi-disciplinary team. 

What You'll Do

• Work with a multi-disciplinary project team from start to finish, knowing when to pivot insights and ideas based on evolving circumstances and new information
• Craft clear, compelling narratives for page content, videos, and client reviews — turning complex content into easy to understand narratives, supported by the right level of information at the right time
• Work on a singular account and/or iterative project for 1+ years in addition to intermittent shorter term engagements
• Be a strong advocate for a global brand that manifests itself in a wide variety of ways across a multitude of digital channels and executions
• Be the voice of the brand - balancing user needs, client objectives and the requirements of the team
• Utilize quantitative and qualitative research to generate meaningful and intuitive insights that drive creative concepts 
• Understand audience needs, drawing upon data, and best practices to come with a strong POV on content hierarchy and strategy
• Bring an understanding of how content comes to life cohesively across a digital ecosystem, including website content as well as go-to-market touchpoints
• Create story narratives, journey maps, user flows, page IA, and wireframes
• Present concepts and recommendations in a compelling and impactful way to clients and internal teams
• Be able to work collaboratively with your team, but also operate autonomously and provide value throughout the entire project cycle

What You'll Bring

• 3 - 5 years of strategy experience including projects for large and small brands, with an emphasis on digital experiences and storytelling
• Strong understanding of brand architecture, able to organize brand priorities, generate original concepts based on consumer and business needs, and write compelling narratives to communicate ideas
• Experience with all phases across the design process, from discovery and design, into development and release
• Understanding of web usability, best practices in design/UX, and fluent in current and emerging trends
• Experience facilitating workshops with mid-senior level clients leveraging strategic design-thinking frameworks

Pay Range

• The expected pay range for this position is $70,000-$85,000 for our base US Region 3*. We have three regional pay ranges that are adjusted for cost of living (US1 +15%, US2 +7.5%, US3 Base), *learn more about our pay philosophy and cost of living adjustments.

What We Offer

Flexible, Hybrid Work Environment

Great Compensation with Annual Reviews (Learn more about our Pay Philosophy)

Annual Profit Sharing

401(k) Matching with Immediate Vesting

Robust Medical, Vision, and Accident Insurance

Generous Paid Holidays and unlimited PTO

Sabbaticals

Monthly Wellbeing Stipend

Career Management and Leadership Training