The Role
Manage day-to-day voice, community moderation, and content calendars for assigned brands. Identify cultural trends, create native platform content with Creative, coordinate UGC and talent partnerships, publish and QA organic/paid posts, synthesize insights from social listening and performance, and present recommendations to clients.
Summary Generated by Built In
Taylor · New York, NY · Hybrid (minimum of 2 days/week in-office)
The Strategist, Social Media Content & Community Management is a hands-on social specialist who owns the day-to-day voice, content calendar, and community of assigned client brands. This person is a seasoned community manager with a sharp eye for cultural and platform trends, and a content planner who can juggle multiple brand priorities, talent partnerships, and workstreams at once. They partner closely with Creative to turn trends and client goals into native, platform-right content (not just trend replication with a logo slapped on) and they retain and build on client feedback so every new round of work is sharper than the last.
WHAT YOU’LL DO
Community Management & Trend Identification
Content Calendar Development & Management
Research, Insights & Client Knowledge Retention
Creative Partnership
Communication & Storytelling
Measurement & Optimization
Business Acumen
WHO YOU ARE
Minimum Qualifications and Requirements
COMPENSATION
$70,000 / year
The Strategist, Social Media Content & Community Management is a hands-on social specialist who owns the day-to-day voice, content calendar, and community of assigned client brands. This person is a seasoned community manager with a sharp eye for cultural and platform trends, and a content planner who can juggle multiple brand priorities, talent partnerships, and workstreams at once. They partner closely with Creative to turn trends and client goals into native, platform-right content (not just trend replication with a logo slapped on) and they retain and build on client feedback so every new round of work is sharper than the last.
WHAT YOU’LL DO
Community Management & Trend Identification
- Owns the day-to-day voice and community of assigned brands, with a finger on the pulse of culture and social platforms
- Personally manages 1:1 community moderation, response, and opportunistic social listening across assigned brand profiles
- Quickly identifies emerging social and cultural trends (e.g., meme culture, clipping) and assesses fit for the brand's voice and audience
- Creates native content in partnership with Creative's direction — translating a trend into something that feels authentic to the platform and the brand, rather than simply relabeling the trend with a product or logo
- Leads day-to-day QA, publishing, and trafficking for organic and paid social
Content Calendar Development & Management
- Builds and manages content calendars that balance multiple brand priorities, talent partnerships, and workstreams
- Partners with a roster of UGC Creators reviewing asset submissions, providing feedback, and publishing on brand-owned channels
- Publishes content in real-time from events by monitoring for brand tags, mentions, and collab requests. Publishes content provided by on-the-ground Creators representing the brand at priority and tentpole campaign events
- Develops always-on organic social content calendars across Meta, TikTok, Pinterest, X, and YouTube
- Collaborates with paid teams on briefings, asset production and selection, and trafficking
- Balances competing priorities (brand campaigns, talent partnerships, always-on content, and reactive/trend-based content) within a single calendar
- Provides creative direction on content types and formats, grounded in platform best practices
- Partners with Account and Creative teams to keep the calendar aligned with client business goals and key moments
Research, Insights & Client Knowledge Retention
- Turns research and client feedback into insights that compound over time rather than starting from scratch each round
- Conducts social listening and platform research to inform content and community strategy
- Retains and organizes detailed client feedback and creative preferences, building on past learnings to sharpen future ideation and assets
- Synthesizes performance data and client input into actionable insights for the next round of content
Creative Partnership
- Writes clear, compelling creative briefs rooted in trend and platform insight
- Partners closely with Creative throughout asset development to ensure content remains on-brief, native to the platform, and true to the brand voice
Communication & Storytelling
- Communicates in a polished, articulate manner internally and externally, including with clients
- Explains content and community strategy clearly, setting expectations and responding to questions or concerns
- Builds strong relationships through responsiveness and open dialogue with Account, Creative, and client teams
Measurement & Optimization
- Partners with Account teams to deliver quarterly social reports, campaign recaps, ad hoc metrics requests, and other client presentation materials
- Synthesizes performance results and learnings into insights that inform future content and community strategy
Business Acumen
- Completes timesheets accurately and in a timely manner
- Understands scoping and budgeting basics for assigned projects
- Proactively flags workload or allocation issues to leadership
WHO YOU ARE
- Respecting What's Right: makes ethical choices and treats others with respect by embracing diversity of backgrounds and thought
- Entrepreneurial Enthusiasm: takes initiative and doesn't wait to be tapped. Leads from wherever they are and delivers irreplaceable value
- Committed to Curiosity: open-minded and learns from all sources. Experiments and creates meaning in uncertainty
- Pride In Partnership: uses empathy to build trusting relationships and ensure effective communication. Is open to others' ideas and viewpoints
- Inspired Innovation: is imaginative with big dreams and goals. Invents and iterates to shape hearts, minds, and culture for the better
Minimum Qualifications and Requirements
- Minimum 3 years of experience in social media strategy, content, or community management, with required agency experience personally managing brand social media profiles (not solely overseeing or reporting on social — hands-on ownership of posting, community response, and day-to-day account management)
- Demonstrated experience building and maintaining social content calendars across multiple platforms (TikTok, Meta, Pinterest, YouTube, X) for more than one brand priority, talent partnership, or workstream simultaneously
- A track record of spotting and translating cultural and social trends (e.g., meme culture, clipping) into brand-right content, rather than replicating a trend with a product or logo bolted on
- Highly detail-oriented, with the ability to retain and apply client feedback, brand guidelines, and creative preferences across projects over time
- Strong working knowledge of platform best practices, native content formats, and community moderation standards
- Excellent written and verbal communication skills; comfortable presenting content recommendations internally and to clients
COMPENSATION
$70,000 / year
Skills Required
- Minimum 3 years of experience in social media strategy, content, or community management with agency experience personally managing brand social profiles
- Demonstrated experience building and maintaining social content calendars across TikTok, Meta, Pinterest, YouTube, and X for multiple brand priorities and workstreams
- Track record of spotting and translating cultural and social trends into brand-right content
- Highly detail-oriented with ability to retain and apply client feedback, brand guidelines, and creative preferences over time
- Strong working knowledge of platform best practices, native content formats, and community moderation standards
- Excellent written and verbal communication skills; comfortable presenting recommendations internally and to clients
- Complete a sample content calendar exercise as part of the interview process
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The Company
What We Do
Taylor is a purpose-led marketing communications agency that has shaped possibilities for the world's leading brands for four decades. Our heritage in public relations and deep sports & entertainment expertise fuels breakthrough creativity across the entire media ecosystem. We create platforms, experiences and moments that open the door to meaningful engagements. Client partners include Capital One, P&G, AIG, Red Bull, Guinness, Smirnoff, Crown Royal, Tide, Gillette, Secret, Panini, World Athletics, Samsung, PDC, Captain Morgan, UNCF
