Strategist | Influencer Marketing Platform | Remote-first

Sorry, this job was removed at 08:20 p.m. (UTC) on Tuesday, Aug 19, 2025
Hiring Remotely in New York, NY, USA
In-Office or Remote
Digital Media
The Role

About Kyra

At Kyra, we’re leading the creator marketing revolution—driving the creator economy with cutting-edge technology and bold creativity. More than just an agency, we’re an AI-powered platform empowering creators to turn their passions into thriving careers. Trusted by global brands like H&M, Nike, Prime Video, Polaroid, and Kiehl’s, we’re scaling rapidly with a dedicated team of 50. Together, we transform bold ideas into content that truly resonates with audiences around the world 🚀

With $15 million in Series A funding, we launched the Kyra Platform—a revolutionary platform that’s reshaping the creator economy. It’s where creators build their networks, earn, and thrive, while brands gain access to a high-impact marketplace for trendsetting, high-ROI campaigns. Curious about what we do? Check out our latest success stories here 👀 



The Role

We’re looking for a Strategist to join our growing Strategy & Insights team—someone who blends cultural curiosity with strategic clarity. In this role, you’ll lead creator-first campaign strategies from insight to execution: uncovering trends, shaping content direction, defining KPIs, and identifying opportunities for creative and performance optimizations.

You’ll work cross-functionally with sales, paid, and execution leads, confidently presenting your thinking to both clients and internal teams. This is a role for someone who thrives at the intersection of strategy, creativity, and performance—able to flex across insight, storytelling, and real-time problem solving.

📝 What You’ll Do

  • Collaborate across sales, paid media, and execution teams to ensure alignment
  • Lead campaign strategy from initial research through post-campaign optimizations
  • Craft strategic proposals and lead client-facing presentations
  • Conduct quantitative and qualitative research, distilling insights into actionable strategy
  • Define KPIs and measurement frameworks aligned to brand goals
  • Outline creator strategy and sample talent using Kyra’s proprietary tools
  • Write inspiring, insight-led creative briefs and POVs that shape content direction
  • Monitor performance during and post-campaign to recommend campaign optimizations
  • Evolve internal frameworks, mentor junior strategists, and contribute to new business
  • Contribute to trend decks, industry reports, and thought leadership materials that elevate Kyra’s market presence

You Bring

  • 7+ years in brand strategy, influencer marketing, or digital/social planning (brand in-house preferred)
  • Deep knowledge of Gen Z, cultural trends, and influencer ecosystems
  • Strong written and verbal communication—able to turn insights into compelling narratives
  • Comfort with tools like social listening, digital ethnography, and platform analysis
  • Confidence in managing multiple projects and navigating ambiguity
  • Experience with direct reports and/or mentoring junior to mid-level team members
  • A proven ability to work independently, prioritize, and self-manage

🤝 The Kyra Fit

We hire people who bring our values to life:

  • Simplicity → You communicate clearly, cut through noise, and make ideas stick
  • Speed → You move fast without sacrificing quality, and pivot when needed
  • Growth Mindset → You seek feedback, stay curious, and constantly sharpen your thinking
  • Step Up → You take ownership, lead conversations, and elevate the team around you

Perks & Benefits

  • 25 days PTO + 4 Global Kyra Days
  • Up to 4 weeks paid sick leave
  • 2 paid moving days
  • Health insurance (medical, dental, vision)
  • Remote-first culture + equipment provided
  • Access to Deskpass (coworking) & mental health counseling via EAP
  • Access to a team that values creativity, autonomy, and cultural impact.
  • And more! 

💟 Support

If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you.

Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.

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The Company
HQ: São Paulo
92 Employees
Year Founded: 2017

What We Do

Kyra is a global creator economy company bridging the gap between brands and TikTok creators. We are a team of creators at our core, producing best-in-class social content geared for Gen-Z while accelerating a world for creators to do the same with ease. The company encompasses Kyra Originals, originally produced TikTok channels reaching more than 13M monthly viewers; Kyra Profile, a Gen Z creator incubator program; Kyra Studios, a production studio creating social content on behalf of brands; and a brand new product offering coming soon. Kyra works with a diverse slate of creators including Abby Roberts, Iconicakes, and Nintendo Grl, and global blue-chip brands such as Nike, Converse, Levi’s, Calvin Klein and more. Learn more at Kyra.com. Kyra has fostered a dynamic work environment, creating a culture for a diverse and creative team with innovative ideas driving the business, and creator economy, forward into the future. If interested in a role, please apply!

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