About Northern Trust
As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions.
Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide.
With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.
Role/Department: Strategist, Demand Generation & Performance Marketing/Digital Marketing
As Asset Management and Asset Servicing continue to evolve their digital marketing and demand generation capabilities, this role will play a key part in building a more connected, automated, and measurable approach to audience engagement. The position will support the design and execution of marketing automation programs, including campaign orchestration, nurture journeys, lead management, segmentation, testing, and performance optimization. The role partners with marketing, sales and business stakeholders to translate business objectives into scalable, data-driven marketing programs using Marketo, Salesforce and connected platforms. The strategist will oversee the build, launch and optimization of multi-channel campaigns. including managing marketing data and platform processes; and deliver reporting and insights that improve engagement, operational efficiency and business outcomes. The ideal candidate combines strategic thinking with hands-on technical execution, strong data discipline, and a commitment to continuous improvement.
The key responsibilities of the role include:
• Develop and implement demand generation strategies and campaigns for Asset Management and Asset Servicing using Marketo, Salesforce CRM, Salesforce Campaigns, Microsoft Dynamics and connected marketing technologies.
• Collaborate with cross-functional internal teams such as sales, product, content strategy, and marketing teams to increase brand awareness, develop customer relationships, and drive revenue.
• Develop and maintain automated nurture, onboarding, engagement, re-engagement and retention journeys across prospect and client lifecycle stages.
• Implement and maintain lead management processes, including acquisition, source tracking, scoring, qualification, routing, recycling and handoff to sales, in alignment with agreed service levels and governance standards.
• Maintain reusable program templates, tokens, forms, landing pages, smart campaigns and operational workflows that improve speed, consistency, and scalability.
• Maintain marketing data quality through standardized field usage, list management, segmentation, deduplication, normalization, consent management, and routine data audits.
• Monitor integrations and data flows between Marketo, Salesforce and connected platforms; troubleshoot sync, workflow and campaign-processing issues and coordinate resolution with technology, operations and data partners.
• Continuously test marketing tactics to improve results and drive innovation. Plan and evaluate A/B and multivariate tests for subject lines, content, audience, cadence and conversion experiences, and apply findings to ongoing optimization.
• Use data analytics and digital platforms to track and measure the performance of campaigns (conversion rate, acquisition, return on investment) and prepare detailed reports. Define campaign KPIs, create reporting and analyze performance across delivery, engagement, conversion, lead quality, client activity and business contribution; recommend optimization opportunities.
• Apply privacy, consent, accessibility, brand and records-management requirements to automated marketing programs and support audit-ready documentation.
• Perform platform administration and governance activities such as workspace and folder organization, naming conventions, user access support, program archiving and operational quality controls.
• Document campaign requirements, operational procedures, data definitions and quality-control standards, and provide guidance and enablement to marketing automation users.
Required Qualifications
• Requires 5 - 8 years of working knowledge and experience in performance marketing. marketing automation and/or demand generation. Bachelor’s degree in Marketing or related field is highly preferred.
• Extensive hands-on experience using Marketo to build, test, deploy and optimize email, landing page, form, event, webinar, nurture, triggered and multi-channel programs
• Experience with Salesforce Sales Cloud or Salesforce Financial Services Cloud and Microsoft Dynamics including campaign structure, lead and contact management, reporting and sales handoff processes.
• Working knowledge of audience segmentation, personalization, dynamic content, lifecycle automation, lead management, preference management and campaign attribution
• Strong data management skills, including data quality review, field mapping, normalization, deduplication, consent management and governance
• Excellent project management skills with the ability to multitask, prioritize, and meet deadlines.
• Ability to work both independently and collaboratively.
• Excellent structured communication skills and the ability to explain marketing automation, CRM and data concepts clearly to business and technical stakeholders
• Strong quality assurance and technical problem-solving skills
Preferred Qualifications:
• Marketo Certified Associate, Marketo Certified Expert or comparable marketing automation certification
• Experience supporting institutional Asset Management, Asset Servicing or other complex B2B financial-services audiences
• Experience with account-based marketing (ABM), buying-group engagement, enrichment, intent data or customer data platforms
• Familiarity with privacy, consent, accessibility and marketing compliance requirements
Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.
#LI-EA1
Salary Range:
$114,700 - 194,900 USDSalary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Work Authorization
Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).
Working with Us
As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to an inclusive workplace and assisting the communities we serve.
Philanthropy is deeply rooted in Northern Trust’s history and is an essential element of our culture. Employees around the world give their time and talent to work for the greater good of their communities.
Reasonable Accommodation
Northern Trust is committed to working with and providing adjustments to individuals with health conditions and disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at [email protected], or alternatively you can discuss your individual requirements with the recruiter you are working with.
Skills Required
- 5–8 years of experience in performance marketing or a related field
- Bachelor’s degree in Marketing or a related field
- Excellent project management skills, including multitasking, prioritization, and meeting deadlines
- Ability to work independently and collaboratively
- Strong structured communication skills and ability to explain marketing automation, CRM, and data concepts
- Hands-on Marketo experience building, testing, deploying, and optimizing email, landing page, form, event, webinar, nurture, triggered, and multi-channel programs
- Experience with Salesforce Sales Cloud or Salesforce Financial Services Cloud and Microsoft Dynamics
- Knowledge of audience segmentation, personalization, dynamic content, lifecycle automation, lead management, preference management, and campaign attribution
- Strong data management skills, including field mapping, normalization, deduplication, consent management, and governance
- Strong quality assurance and technical problem-solving skills
- Marketo Certified Associate, Marketo Certified Expert, or comparable marketing automation certification
- Experience supporting institutional asset management, asset servicing, or complex B2B financial-services audiences
- Experience with account-based marketing, buying-group engagement, enrichment, intent data, or customer data platforms
- Familiarity with privacy, consent, accessibility, and marketing compliance requirements
Northern Trust Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Northern Trust and has not been reviewed or approved by Northern Trust.
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Retirement Support — A 401(k) with company match alongside an employer‑funded defined‑benefit pension is highlighted in employer‑verified materials and filings, setting the retirement package apart from many private employers.
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Leave & Time Off Breadth — PTO is portrayed as solid overall, and two paid volunteer days per year are clearly documented across corporate materials.
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Parental & Family Support — Company sources and postings reference paid parental and caregiver leave and recent enhancements to parental benefits, indicating meaningful family support within the package.
Northern Trust Insights
What We Do
As a global leader in innovative wealth management, asset servicing and investment solutions, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families and institutions by remaining true to our enduring principles of service, expertise and integrity. A globally recognized Fortune 500 Company in continuous operation since 1889, we’ve built a legacy of empowering clients to reach their goals with confidence. Since our roots as a trust bank, we’ve grown to a global presence with more than 24,000 employees in more than 20 countries and across six core business units: Wealth Management Asset Management Asset Servicing Technology Corporate Functions Enterprise Operations Join a Team That’s Achieving Greater At Northern Trust, we refer to our employees as partners – with good reason. We understand that relationships are the key to our success. Here you’ll join a diverse and inclusive team of innovators with the drive to challenge the way things have always been done. Instead of choosing between a dynamic career and work-life balance, enjoy working with a team that supports your goals in the office and at home. We’ll help you get where you want to go without sacrificing what matters most to you. Delivering value and adhering to our enduring principles What are enduring principles? Since our founding, they have guided our strategy and success. Thanks to the dedication of our partners, Northern Trust continues to thrive by adhering to three enduring principles: service, expertise and integrity . What does this mean? Service Northern Trust has a relentless drive to provide exceptional service to our clients, our partners and our communities. We set new standards and go above and beyond in our commitment to delivering greater results. Expertise Expertise is at the core of who we are. We focus sharply on what we do well. From expanding our capabilities, to hiring talented professionals to developing innovative solutions, our expertise is why we continue to be a trusted advisor for generations of families and institutions. Integrity Operating with uncompromising ethics is central to Northern Trust’s heritage. As a result, our clients, partners and communities know they can rely on us. For more than 130 years, our integrity has been our guide – and that will never change.
Why Work With Us
At Northern Trust, we go further because we go together. We embrace flexibility, encourage balance, and prioritize inclusion at all levels, working together to keep you connected. We are committed to our employees—all 24,000 of them. Whether this is a first step or a bold new leap in your career, we’re here to help you move forward.
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