Who We Are:
Our singular mission is to help people feel better naturally. We believe that when people feel better, they’re freer to do what moves them. We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office.
We’re dedicated to leading the tech wellness industry, and that starts with our employees. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.
Role Overview
The Strategic Sales Manager – Gyms (UK / EMEA) is a growth-focused commercial role responsible for accelerating Therabody’s expansion across the gym and fitness operator sector throughout the UK and EMEA region. This position is designed for a sales professional with a strong background in the fitness industry and proven experience driving growth across multiple markets, opening new opportunities, and scaling a gym vertical internationally.
The primary focus of the role is growing the gym channel across UK and EMEA—identifying new opportunities, expanding Therabody’s presence within existing and new gym groups, and defining the long-term commercial strategy for the vertical at a regional level. While an established customer base exists, success in this role is measured by expansion, penetration, and incremental revenue growth rather than day-to-day relationship management.
As the commercial owner of the gym vertical for UK & EMEA, you will shape where and how Therabody wins in this space, leading strategic initiatives that drive scale and long-term value across multiple markets.
Key Responsibilities
- Drive growth across the gym vertical throughout the UK and EMEA by identifying, developing, and converting new commercial opportunities.
- Expand Therabody’s footprint within existing gym groups by opening new locations, markets, and commercial use cases across the region.
- Lead the development and execution of the UK & EMEA gym vertical growth strategy, aligned with international business objectives.
- Proactively target high-potential gym operators, chains, and emerging fitness concepts across EMEA to build pipeline and momentum.
- Position Therabody as a premium recovery, performance, and wellness solution within gym environments across regional markets.
- Lead senior-level commercial conversations with gym owners, operators, and decision-makers focused on expansion and scale.
- Identify opportunities across product placement, staff education, member engagement, and commercial initiatives that drive regional growth.
- Deliver high-impact presentations and product demonstrations tailored to gym operators and regional market needs.
- Work cross-functionally with Marketing, Education, and Operations teams to support pilots, launches, and multi-market rollouts.
- Maintain strong pipeline discipline, forecasting, and reporting, with clear visibility on UK & EMEA growth performance.
- Stay ahead of fitness industry trends, competitive activity, and evolving gym business models across EMEA to inform strategy.
You Are a Great Fit If You Have
- Strong background within the fitness or gym industry, with demonstrable experience driving commercial growth across UK and/or EMEA markets.
- Proven success growing a gym or fitness vertical, including opening new accounts or expanding existing groups across multiple regions.
- Experience in strategic sales, business development, or growth-focused commercial roles with international scope.
- Commercially strategic, with the ability to identify opportunities and convert them into scalable regional partnerships.
- Confident and credible communicator, comfortable leading senior-level commercial discussions across diverse markets.
- Self-directed, proactive, and motivated by building momentum and measurable regional impact.
- Strong presentation, negotiation, and pipeline management skills.
- Passion for fitness, wellness, and performance, with a strong understanding of gym operations across markets.
- Ability to work from the London office a minimum of two days per week.
Skills Required
- Strong background within the fitness or gym industry
- Proven success growing a gym or fitness vertical
- Experience in strategic sales or business development
- Strong negotiation and pipeline management skills
- Ability to work from the London office a minimum of two days per week
What We Do
Therabody is a pioneer in the wellness technology space, developing products and services that optimize human performance and unlock the body's natural ability to achieve health and well-being. Founded by Dr. Jason Wersland to alleviate his own debilitating pain after a traumatic accident, he invented the category-defining percussive therapy device, Theragun which has been rooted in more than a decade of research and development. We empower people around the world to live healthier lives through a deeper understanding of their bodies and minds. Since our founding, the company has continued to pave the way with an innovative ecosystem of wellness solutions backed by science, including pneumatic compression (RecoveryAir), electrical stimulation (PowerDot), vibration therapy (Wave series), and USDA Certified Organic CBD (TheraOne). Science is fundamental to Therabody’s DNA; using existing science combined with internal and external research to validate products and services. Our products are embraced by both the medical community and millions of consumers worldwide. Currently available in more than 60 countries, including company-owned retail stores and ResetⓇ, a whole-body wellness center. Therabody is a team-oriented, high-energy, creative workplace that thrives on ideas and collaboration. In keeping with our philosophy on innovation, our team members are out-of-the-box thinkers who thrive in our forward-thinking culture. We are looking for smart, driven individuals who are inspired by shaping the new frontier of health and well-being.
