Strategic Planning Manager

Company Description

Publicis is the lead agency of Publicis Groupe – the 4th largest communications group in the world. The Publicis network spans 83 countries and 256 offices.

Publicis employs 2,400 people through our network in 55 cities across Asia (including eight Indian cities and 39 Chinese cities), managed out of its regional headquarters in Singapore. Our key clients from the region include HP, Nestle, L’Oreal, Cadbury, Pernod-Ricard, UBS, Fidelity, Renault, and Sanofi.

At Publicis, we specialize in holistic communication that we call La Holistic Difference. It is a consumer-centric process and can use considerable ‘alternative media’ and consumer activations programs to achieve the goals.

Everything we do base on consumer knowledge, and we always work closely with the sales and distribution managers of our clients' companies to achieve our collective aims.

Job Description

Consumer and Category Understanding:

• Analyze existing data, market reports and trends
• Develop ad-hoc research projects
• Research the product or service to be advertised, which may involve gaining technical or specific knowledge
• Research the competitive environment: the market situation and the communication in the category
• In summary, gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, socio-economics and the market for the client’s product

Briefing and Communication Strategies:

• Work with the client to establish their aims and objectives
• Write creative briefs or participate in writing briefs with inputs and directions
• Brief the creative team; set the strategic angle to approach a project; provide the creative team with a clearly defined brief that contains concise information on the product, category, audience and strategy
• Communicate with colleagues within the agency, such as creatives and account managers in the process of developing a campaign

Qualifications

• 5+ years of strategy experience in relevant digital and creative agencies – consulting, Client-side and media experience will also be a consideration
• Demonstrable experience in a variety of strategic engagements with regional or global Client brands from various
• Strong creative problem solving, both on a conceptual level in defining the strategic vision and a practical level in handling planning and operational considerations
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment