Strategic Planning Intern (Spring 2026)

Reposted 14 Days Ago
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Washington, DC
In-Office
20-20 Hourly
Internship
Professional Services
The Role
The Strategic Planning Intern will conduct audience research, assist in creative strategy development, and contribute to logistical planning within the Strategic Planning team. Responsibilities include uncovering cultural trends and brainstorming ideas with team members.
Summary Generated by Built In

Strategic Planning Intern (Spring 2026)
Weber Shandwick is a leading global communications agency delivering daily on what we do best: solving complex business and communication problems. We earn attention and incite action for the best brands and organizations worldwide by championing integration and placing people, culture and relationships at the heart of our work. 

The Weber Shandwick Washington D.C. office is seeking enthusiastic recent college graduates to support the Strategic Planning team. The Strategic Planning team works closely with other teams across the agency – client relations, analytics, creative – and focuses on creative and brand strategy for clients across the private sector, government, and non-profit space.  

This internship focuses on developing skills in audience research, creative strategy, insight generation, and briefing both client and creative teams. We work on a wide variety of clients, supporting both advertising and public relations. A great intern candidate will have an eye for cultural trends, innate curiosity about why people behave the way they do and hold the beliefs they do, and the drive to uncover meaningful, truthful insights. Weber Shandwick interns will gain practical experience as fully integrated members of client service teams and will receive coaching from team members to help advance their career goals.

THE ESSENTIALS 

  • Communication: Speak, write, and edit succinctly and compellingly. 
  • Curiosity: Go digging for the “why,” looking in unexpected places.
  • Critical Thinking: The ability to go from observation to insight to implications.
  • Spark: Understand and articulate what sets you apart. 
  • Attention to Detail: Deliver clear and precise work. 
  • Awareness: Be news- and culture-focused, understanding the U.S. zeitgeist.
  • Digital Aptitude: Demonstrate understanding of relevant social platforms, how brands are engaging their audiences on said platforms and broader trends in the digital space. 
  • Management: Meet deadlines, put out fires and multitask. Work efficiently and work hard. 

RESPONSIBILITIES 

  • Research: Uncover cultural moments, trends, and opportunities for our clients to engage. 
  • Create: Use research and insights to build strategies designed to inspire creativity and solve client problems. 
  • Engage: Share big ideas in brainstorms and with teams. 
  • Plan: Assist in event coordination and logistics. 

Requirements: 

  • Education: Bachelor’s degree required 
  • Availability: 40 hours a week throughout the duration of your internship 

Washington D.C. Salary range: $20.00 - $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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The Company
New York, NY
205 Employees
Year Founded: 2006

What We Do

IPG DXTRA companies bring together unique combinations of in-demand skills and expertise for clients, including experiential, public relations, sponsorships, innovation, brand, influencer, digital, social and analytics in categories as diverse as sports, healthcare, entertainment, CPG, luxury, tech and financial services. brand collective for organizations looking for different ways to succeed in complex environments where growth depends on uniquely configured solutions inspired by truly diverse teams.

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