Strategic Partnerships Manager

Reposted 9 Days Ago
Be an Early Applicant
New York, NY
Hybrid
115K-173K Annually
Senior level
AdTech • Digital Media • Marketing Tech
We help brands connect with their audiences using advanced data.
The Role
Lead supply side technology partnerships, manage API integrations, negotiate deals, and drive growth initiatives within a collaborative team framework.
Summary Generated by Built In
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
We are seeking a Strategic Partnerships Manager to lead supply side technology partners within the Technology Partnerships group. This role combines partner management, cross-functional leadership, and technical program oversight to deliver scalable solutions and improve existing revenue streams. You will act as the primary point of contact for strategic partners, quarterback internal collaboration across Product, Client Services, and Revenue teams, and own certification programs for APIs, transcoding services, and ad request workflows. Additionally, you will identify growth opportunities, negotiate mission-critical deals, and operationalize partner feedback into roadmap priorities. This role will have additional exposure to Freewheel's engagements with AI vendors and the opportunity to help shape this growing area of focus.
Job Description
Core Responsibilities
    • Serve as the Primary Partner Contact: Act as the main point of contact for Walled Gardens, Supply Technology APIs, Stream Stitchers, and third-party ad supply.
    • Build and maintain strong relationships with contacts to unlock mutual business value.
    • Represent the company in partner-facing discussions, providing guidance on product capabilities, certification requirements, and adoption strategies.
    • Lead Cross-Organizational Collaboration: Function as the "quarterback" for initiatives requiring coordination between Global Client Services (GCS), Product, and Revenue teams.
    • Align partner priorities with revenue objectives and lead joint planning sessions to accelerate monetization initiatives, including adoption of transcoding services and launch of new ad products.
    • Identify opportunities to drive growth through partnerships by collaborating internally with product, sales, and marketing teams.
    • Proactively gather and Operationalize Partner Feedback: Collect qualitative and quantitative feedback from partners to inform product strategy with the goal of increasing revenue and client retention/satisfaction
    • Own Partner Certification Programs: Design, rollout, and manage new certification programs across APIs, ad request workflows, and transcoding services.Leverage certification programs (APIs, transcoding, ad workflows) as a strategic differentiator to attract, retain, and grow partner relationships, while contributing to the development of new AI-powered offerings.
    • Negotiate favorable long-term agreements with new and existing partners in collaboration with legal, finance, and product teams.
    • Enable global commercial teams to grow revenue by bringing partnerships to market with supporting data and materials.

    Required Qualifications
    • 7+ years in ad tech roles at DSP, SSP, publisher, or agency.

    • Strong knowledge of SSAI, VAST/VMAP, ORTB, transcoding fundamentals, and programmatic advertising.

    • Hands-on experience with API integrations (REST/OAuth/JSON), certification workflows, and partner QA/sign-off.

    • Proven ability to lead cross-functional initiatives, understand the technical and business implications of integrations and negotiate complex deals.

    • Familiarity with privacy and ad standards (CCPA/CPRA, GDPR basics, COPPA, MRC/TAG/IVT).
    • Strong commercial data acumen: Proven ability to define revenue-focused KPIs, develop executive dashboards, and analyze performance trends using BI tools

    Preferred Qualifications
    • Experience with FreeWheel ecosystem (Video Player Integrations, Marketplace, Programmatic Module).

    • Comfortable compiling and interpreting data to make strategic recommendations.

Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:
  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Programmatic Advertising; Relationship Building; Cross-Functional Collaboration; Partnership Strategy
Salary:
Primary Location Pay Range: $115,165.14 - $172,747.71
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years

Top Skills

Ad Tech
Api Integrations
Bi Tools
JSON
Oauth
Ortb
Rest
Ssai
Vast
Vmap

What the Team is Saying

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Ying
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The Company
HQ: New York, NY
5,000 Employees

What We Do

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data. Just as important as our work is our inclusive and supportive culture, which has earned us recognition as one of the top ten places to work by Great Place to Work.

Why Work With Us

When you work here, you work at the center of change in media, technology, advertising, and data. From delivering ads across screens to pioneering the tech that makes it possible, you’re transforming an entire industry. You’re part of a team redefining the future of TV advertising and discovering the next big thing. It all starts right here.

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About our Teams

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Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
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