Job Description :
About Us
East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.
EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.
EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements
EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.
Purpose of role
Lead the management and development of Serengeti Breweries Ltd's Strategic Partners, Key Account Distributors, and Exclusive Distributor network in Tanzania.
The role is responsible for delivering shipment performance (primary sales), driving sustainable distributor profitability, ensuring optimal stock management, and strengthening strategic partnerships that support long-term business growth.
The role acts as the primary business owner of distributor performance and capability development while partnering closely with commercial and customer teams to enable market execution. Accountability is focused on shipment achievement and distributor health rather than depletion performance.
Key accountability
Strategic Partner Management
- Lead all relationships with designated Strategic Partners and Exclusive Distributors.
- Serve as the primary point of contact for distributor business leadership.
- Conduct regular business reviews and performance evaluations.
Shipment Performance Management
- Own and deliver primary sales targets across assigned distributors.
- Monitor order management, stock holding and replenishment effectiveness.
- Drive forecast accuracy and execution disciplines across partners.
- Identify and mitigate shipment risks to ensure target achievement.
Distributor Health & Profitability
- Own Distributor Health Scorecard and profitability agenda.
- Monitor distributor financial performance and sustainability.
- Ensure distributors maintain required investment levels, infrastructure and operational capabilities.
- Support business improvement initiatives to maximize partner effectiveness.
Inventory & Supply Management
- Ensure optimal inventory levels across distributor locations.
- Collaborate with Supply Chain and Demand Planning teams to improve stock availability.
- Manage stock ageing, inventory rotation and working capital efficiency.
- Drive compliance to agreed inventory coverage policies.
Capability Development
- Strengthen distributor commercial, planning and operational capabilities.
- Facilitate training and capability-building programs.
- Drive adoption of EABL Standards of Excellence and Route-to-Market best practices.
- Support distributor succession and organizational development plans.
Performance & Reporting
- Ensure timely availability of accurate shipment, inventory and business performance reports.
- Track, review and communicate distributor KPIs.
- Lead monthly and quarterly business reviews.
- Provide insights and recommendations to improve performance and drive decision-making.
Governance & Compliance
- Ensure compliance with EABL commercial policies and governance requirements.
- Ensure distributors comply with contractual obligations.
- Manage risk, audit findings and corrective action plans.
- Promote responsible business practices and adherence to regulatory requirements.
Qualifications
- Bachelor's Degree in Business, Commerce, Economics, Supply Chain, Marketing or related field.
- Postgraduate qualification will be an added advantage.
- 5-7 years of commercial, sales, distributor management or key account management experience.
- Strong experience in distributor business management and Joint Business Planning.
- Strong commercial and financial acumen.
- Excellent forecasting and demand planning understanding.
- Strong analytical and reporting skills.
- Proven stakeholder management and influencing capabilities.
- Ability to manage complex strategic partnerships.
- Strong negotiation and relationship management skills.
- Experience within FMCG, Beverage or Consumer Goods environments.
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
Dar es SalaamAdditional Locations :
Job Posting Start Date :
2026-11-11Skills Required
- Bachelor's degree in Business, Commerce, Economics, Supply Chain, Marketing, or a related field
- 5-7 years of experience in commercial, sales, distributor management, or key account management
- Experience in distributor business management and joint business planning
- Strong commercial and financial acumen
- Understanding of forecasting and demand planning
- Strong analytical and reporting skills
- Stakeholder management and influencing capabilities
- Ability to manage complex strategic partnerships
- Strong negotiation and relationship management skills
- Experience in FMCG, beverage, or consumer goods environments
- Postgraduate qualification
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
-
Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
-
Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
-
Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
