The Role
Generates and qualifies outbound and inbound leads across the UAE, conducts discovery conversations, nurtures prospects, and supports pipeline and client acquisition. The role engages HR leaders and senior decision-makers, executes demand-generation campaigns with Marketing, maintains CRM accuracy, researches target accounts, provides market intelligence, and reports on outreach and pipeline performance.
Summary Generated by Built In
Position: Strategic Engagement Executive
Reports To: Managing Director
Status: Full-Time – Hybrid
Entity: GPTW, UAE Office
Position Summary
We are seeking a Strategic Engagement Executive (SEE) who is passionate about business development and building strong customer relationships. This role involves assessing the needs of prospective clients, understanding their evolving workplace culture, and identifying how Great Place to Work® can partner with them to strengthen trust and achieve Certification. The SEE plays a key role in expanding our customer base by converting qualified leads into clients and meeting sales targets while representing the full Great Place to Work® product suite.
Growth focus: This hybrid position combines outbound sales development and demand generation with targeted account acquisition, market opportunity identification, and measurable contributions to qualified pipeline and new business growth in the UAE.
The ideal candidate is an exceptional communicator with strong closing skills, capable of engaging organizations interested in Great Place to Work Certification and our Best Workplaces™ lists. The SEE is responsible for generating qualified leads, nurturing early-stage opportunities, and supporting the sales pipeline for the UAE market. Success in this role requires proactive outreach, strong relationship-building abilities, and the confidence to engage HR leaders, CEOs, and senior decision-makers.
The SEE will also work closely with the Managing Director – UAE and provide daily support to both the Sales and Marketing teams to ensure smooth operations, effective coordination, and alignment across all activities.
Key Responsibilities
• Identify, research, and target potential clients across the UAE through outbound prospecting and market intelligence.
• Execute outreach activities including calls, emails, and LinkedIn engagement to generate interest and secure qualified meetings.
• Conduct discovery conversations to understand organizational needs and qualify leads based on defined criteria.
• Maintain accurate and up to date records of all interactions, insights, and activities in the CRM tool.
• Build and nurture relationships with HR leaders, executives, and decision makers across industries.
• Promote GPTW assessments, programs, and events to enhance brand visibility and engagement in the UAE market.
• Follow up on inbound leads, marketing campaigns, and event attendees to convert interest into qualified opportunities.
• Plan and execute demand generation activities with the Marketing team to build awareness of Great Place to Work® solutions and attract prospective clients across priority sectors in the UAE.
• Engage target audiences through coordinated email, LinkedIn, webinar, and event campaigns, using relevant workplace culture content to create interest and nurture prospects who are not yet ready to buy.
• Align with Sales and Marketing on target audiences, campaign messaging, lead qualification criteria, and timely follow-up to turn campaign engagement into qualified sales opportunities.
• Track demand generation activity and results in the CRM, including lead sources, engagement, qualified opportunities, and pipeline contribution, and use insights to improve future campaigns.
• Work closely with the Managing Director – UAE on client engagement, market development initiatives, and strategic outreach.
• Prepare weekly reports on pipeline status, outreach performance, and market insights.
• Coordinate internally to ensure consistent communication, high quality delivery, and alignment across all touchpoints.
• Share market feedback to support continuous improvement of messaging, lead generation strategies, and overall positioning.
• Provide daily operational support to the Sales and Marketing teams to ensure smooth coordination and timely execution of campaigns and client-facing activities.
• Drive new business growth by proactively identifying and pursuing opportunities across priority sectors in the UAE market.
• Develop target-account plans by researching high-potential organizations, mapping decision-makers, and tailoring outreach strategies.
• Support opportunity progression by coordinating follow-ups and early-stage commercial information retrieval.
• Identify market expansion opportunities through competitor intelligence, industry trends, and emerging client needs.
• Execute targeted growth campaigns and strategic business development initiatives in collaboration with the Managing Director – UAE.
• Contribute to assigned new-business pipeline and client acquisition objectives, tracking progress and recommending improvements.
Requirements
Experience Requirements
• Bachelor’s degree in Business, Marketing, HR, or a related field
• 1–3 years of experience in sales, business development, or customer facing roles (preferably B2B)
• Strong communication skills in English; Arabic proficiency is an advantage
• Comfortable with outbound calling, prospecting, and engaging senior stakeholders
• Experience using CRM systems (HubSpot, Salesforce, or similar)
• High level of professionalism, resilience, and a growth driven mindset
Preferred Qualifications
• Experience in HR solutions, consulting, SaaS, or employer branding services
• Exposure to B2B demand generation, campaign coordination, and lead nurturing
• Familiarity with the UAE business landscape and HR community
• Ability to work independently while collaborating with a regional team
Key Competencies
• Strong interpersonal and relationship building skills
• Active listening and consultative communication
• Persistence and follow through
• Time management and prioritization
• Curiosity and willingness to learn
• High integrity and demonstrated commitment to Great Place to Work® values, behaviors, and mission
Key Performance Indicators (KPIs)
• Outbound leads generated
• Qualified meetings booked
• Lead to opportunity conversion
• CRM accuracy and data quality
• Timely support to Sales, Marketing, and the Managing Director
• Outreaching activity levels and weekly reporting quality
• Sales-qualified pipeline value generated
• New target accounts engaged
• Qualified opportunity conversion rate
• Contribution to new client acquisition
• Targeted growth initiatives executed
• Demand generation campaigns executed and resulting qualified leads and sales-qualified pipeline
Skills Required
- Bachelor's degree in Business, Marketing, HR, or a related field
- 1-3 years of experience in sales, business development, or customer-facing roles, preferably B2B
- Strong English communication skills
- Arabic proficiency
- Comfort with outbound calling, prospecting, and engaging senior stakeholders
- Experience using CRM systems such as HubSpot, Salesforce, or similar
- High professionalism, resilience, and a growth-driven mindset
- Experience in HR solutions, consulting, SaaS, or employer branding services
- Exposure to B2B demand generation, campaign coordination, and lead nurturing
- Familiarity with the UAE business landscape and HR community
- Ability to work independently while collaborating with a regional team
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The Company
What We Do
Great Place to Work Middle East is a workplace-culture consultancy serving organizations across the GCC. It helps employers measure and improve employee experience through certification programs, employee surveys, benchmarking, and Best Workplaces lists. Its mission is to help every place become a great place to work for all, using culture insights and high-trust workplace practices to support stronger employee engagement and business results.
