Strategic Account Lead

Reposted 5 Hours Ago
Be an Early Applicant
Los Angeles, CA
Hybrid
135K-142K Annually
Mid level
AdTech • Marketing Tech
Fulfilling the Promise of AdTech
The Role
The Strategic Account Lead will drive growth and manage relationships with Fortune 500 brands and their agencies, focusing on programmatic solutions.
Summary Generated by Built In
Role Overview

Equativ is looking for a Strategic Account Lead with proven success in the programmatic space, specifically across brand-direct clients and holding companies. This is a senior sales role designed to drive growth, manage high-value accounts, and position Equativ as a trusted partner for brands and their agency ecosystems.

You’ll combine strategic account management with new business development, building and expanding relationships with Fortune 500 brands, Holdco teams, independent agencies, and programmatic decision-makers. This role requires a consultative, solution-oriented approach — balancing strategic vision with executional detail.

Responsibilities

  • Develop and execute strategic sales plans across a portfolio of brand-direct and Holdco accounts.
  • Build and strengthen relationships with senior stakeholders at Fortune 500 brands, holding companies, and their trading desks.
  • Identify and secure new business opportunities while maximizing growth within existing accounts.
  • Partner with clients to align Equativ’s solutions to in-house media buying strategies and agency programmatic needs.
  • Act as a trusted advisor — providing insights, recommendations, and consultative support to improve client outcomes.
  • Educate clients on Equativ’s platform, best practices, and how to maximize ROI.
  • Deliver regular updates, training, and product innovations to ensure clients stay ahead of industry trends.
  • Collaborate cross-functionally with internal teams (Product, Ops, Marketing, and Partnerships) to ensure strong execution and client satisfaction.
  • Meet and exceed quarterly revenue and growth targets.

Key Qualifications

  • 4+ years in programmatic/ad tech sales, with a strong track record of revenue growth.
  • Experience engaging both brand-direct clients and holding companies, with the ability to navigate complex organizational structures.
  • Deep understanding of in-house media buying strategies and the agency trading desk ecosystem.
  • Strong communication, negotiation, and executive presentation skills.
  • Highly consultative mindset with the ability to uncover client needs and design tailored solutions.
  • Proven ability to prospect, close, and grow high-value accounts.
  • Comfortable working in a fast-paced, evolving environment and managing multiple priorities.
  • Analytical, solutions-driven, and adaptable to shifting business needs.

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The Company
HQ: Paris
550 Employees
Year Founded: 2001

What We Do

As a leading independent ad tech platform, we provide brand and privacy-safe solutions that empower our clients to achieve maximum results. We offer the market an independent ad server, SSP, buyer tools, media services, and more.



This combination of engineering excellence and client expertise helps us serve the interests of both the supply-side and the demand-side with equal professionalism and technical sophistication. 



And, as we work toward fulfilling on the promise of advertising technology, we also keep the consumer and their rights in mind in all we do

Our objective? Disrupt the digital advertising industry through high-performance solutions, innovative formats, and exceptional quality.

Our pride? A global and diverse team that flourishes through a corporate culture advocating ownership and who live through three essential values: Be brave, Be thoughtful, Be together.

Why Work With Us

Accelerate your career. Our global training events, online training courses, and fantastic people leaders offer unlimited opportunities to develop and grow your career.
Take a break. When you work hard we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness activities.

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