Staff Software Engineer, Ads Signals and Measurement

Posted Yesterday
Be an Early Applicant
4 Locations
Hybrid
195K-343K Annually
Expert/Leader
Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Snap is a technology company.
The Role
Build scalable, privacy-safe advertising signals and measurement systems for Snap’s ad platform. Lead end-to-end software and infrastructure initiatives involving signal ingestion, identity matching, data pipelines, measurement, and advertiser ROI analysis. Provide technical direction across teams, optimize availability, scalability, performance, security, and cost, and collaborate with product, machine learning, and advertising partners. Mentor engineers and apply modern AI-assisted development practices while delivering reliable production services.
Summary Generated by Built In

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.


The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.


We’re looking for a Staff Software Engineer to join the Ad Signals and Measurement team at Snap.
Signals and measurement team’s mission is to power Snap’s monetization ecosystem by delivering high-quality, reliable, and privacy-safe signals that enable smarter decision-making and measurable advertiser success. We steward the full lifecycle of third-party signals, from ingestion and matching to activation across downstream systems, ensuring integrity, scalability, and compliance at every step. In parallel, we build industry-leading measurement solutions that provide clear, actionable insights into advertiser ROI, empowering partners to understand the true value of their investment on Snapchat.
What you’ll do:

  • Build the next generation of signals and measurement systems for Snap’s ad platform
  • Work end-to-end across stack innovating on novel product or infrastructure ideas experimentation, analysis and optimization
  • Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to build innovative products or services
  • Work with cross-functional partners and advertisers to ensure 3p signals are fully utilized in delivering ROI, and help measure the impact 
  • Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management
  • Provide technical direction that influences the entire company
  • Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to support Snap’s performance advertising suite 
  • Technical influence that spans the entire company
  • Utilize AI tools and high velocity engineering workflows to design and ship scalable services while upholding rigorous standards for code correctness, security, and production ready quality code

Knowledge, Skills & Abilities:

  • Excellent programming and software design skills, including debugging, performance analysis, and test design
  • Proven track record of operating highly-available systems at scale
  • Ability to proactively learn new concepts and technology and apply them at work
  • Skilled at solving ambiguous problems
  • Strong collaboration and mentorship skills
  • Ads domain expertise and a strong interest in Ads
  • Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of engineering trends and modern development practices

Minimum Qualifications:

  • Bachelor’s degree in a technical field such as Computer Science or equivalent practical experience
  • 9+ years of software development experience; or Master’s degree with 8+ years of experience; or PhD with 5+ years of experience
  • Experience as a technical lead, domain expert or owner of complex technical initiatives

Preferred Qualifications:

  • Deep subject matter expertise in advertising technology, specifically focusing on signal ingestion, identity matching, and measurement frameworks
  • Experience in building high-available and high-throughput and low-latency data pipelines
  • Experience collaborating closely with machine learning teams
  • Experience with backend services or distributed systems

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 


At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.


We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).


Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $229,000-$343,000 annually.


 

Zone B:

The base salary range for this position is $218,000-$326,000 annually.

Zone C:

The base salary range for this position is $195,000-$292,000 annually.

This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.

Skills Required

  • Bachelor's degree in a technical field such as Computer Science, or equivalent practical experience
  • 9+ years of software development experience; or Master's degree with 8+ years of experience; or PhD with 5+ years of experience
  • Experience as a technical lead, domain expert, or owner of complex technical initiatives
  • Excellent programming and software design skills, including debugging, performance analysis, and test design
  • Proven track record of operating highly available systems at scale
  • Ability to learn new concepts and technologies and apply them at work
  • Ability to solve ambiguous problems
  • Strong collaboration and mentorship skills
  • Ads domain expertise and strong interest in advertising
  • Deep expertise in advertising technology, particularly signal ingestion, identity matching, and measurement frameworks
  • Experience building highly available, high-throughput, low-latency data pipelines
  • Experience collaborating closely with machine learning teams
  • Experience with backend services or distributed systems

What the Team is Saying

Xiaolin
Yvette
Matt
Jasmeet
Xueyin (Sherry)
Amir
Jung
Xu
Talia Mason
Maureen Ufomadu
Vincent Pagnard-Jourdan
Pulkit Trivedi

Snap Inc. Compensation & Benefits Highlights

  • Healthcare Strength — Health coverage includes multiple medical plan options (PPO/HDHP/HMO), dental and vision, HSA/FSA, mental-health support (e.g., Lyra), and wellness programs. Family-building benefits and services like One Medical are also part of the package.
  • Parental & Family Support — Parental leave is described as generous—up to 26–28 weeks for birthing parents and up to 16 weeks for non-birthing parents—alongside adoption, surrogacy, fertility preservation, backup childcare, caregiver assistance, and return-to-work support.
  • Retirement Support — A 401(k) with company match (immediate vesting cited), plus pre-tax, Roth, and after-tax contributions including a Mega Backdoor Roth option, supports long-term savings. Additional financial wellness tools complement the retirement program.

Snap Inc. Insights

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The Company
HQ: Santa Monica, CA
5,000 Employees
Year Founded: 2011

What We Do

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

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Snap Inc. Teams

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Team
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About our Teams

Snap Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our “default together” approach is an 80/20 model where we are asking team members to spend 80% of the time, on average, in the office, with the remaining 20% of the time spent remote.

Typical time on-site: 4 days a week
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