400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
Flo is a rapidly growing product, and its growth is mainly driven by data-informed decisions. The mission of the Core Analytics team is to ensure that all decisions are supported by consistent and just-in-time data, different analytical teams are aligned in their methods, and tools evolve to speed up working with data on all levels.
Data analysts in the Core team conduct research of their own that impacts many of the teams and supports high-level decisions.
What you'll be doing
You'll be responsible for:
- Modelling growth in terms of both revenue and users, looking for the best user segmentation to understand retention and conversion funnels
- Presenting findings to both your peers and analytics and business leaders, ensuring that insights are incorporated into decisions and further research
- Actively looking for ways to improve BI and data architecture
- Prioritizing projects for analytics engineers
- Unifying methodology (i.e., for conducting A/B experiments) and making sure best practices are adopted
Your Experience
Must have:
- At least 8+ years of work experience as a Data / Product Analysis
- Extensive experience with A/B testing, excellent knowledge of statistics for A/B testing
- Advanced SQL
- Solid experience in data visualization in Looker / Tableau or similar tools
- Great presentation skills
- Experience in subscription business
Nice to have:
- Python for data analysis
- Experience in mentoring other analysts
- Experience in evangelizing analytical tools and best practices
- Experience in working with Looker as BI analyst
Salary range for this role in London, UK starts from GBP 100,000 gross
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
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What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
