We're looking for a Marketing Specialist to join our Montevideo Team to elevate our brand presence, strengthen our content strategy, and support our growth motion across key channels. This role blends strategic thinking with hands-on execution, contributing directly to our positioning in the U.S. market.
You will work closely with Operations, Sales, and Leadership to ensure our messaging is consistent, compelling, and aligned with our company’s mission and commercial goals.
What are the main responsibilities of this role?
1) Content, Branding & Messaging
- Develop and maintain a cohesive brand voice across all channels.
- Lead the creation of high-quality content including:
-Sales collateral (decks, one-pagers, case studies).
-Public content (website, blog posts, articles, newsletters).
-Thought leadership pieces in collaboration with internal SMEs.
- Partner with Delivery and Sales teams to turn project outcomes into strong case studies and success stories.
- Maintain and evolve messaging frameworks and positioning guidelines.
2) Social Media & Corporate Presence
- Own LinkedIn strategy for both corporate channels and leadership amplification.
- Plan, create, and schedule posts that strengthen brand visibility and generate engagement.
- Coordinate social campaigns tied to service lines, vertical strategies, partnerships, and talent branding.
- Track and optimize content performance.
3) Marketing Analytics
- Implement and maintain dashboards to track marketing KPIs, including traffic, engagement, conversion, and content performance.
- Analyze campaign and channel performance to inform strategic decisions.
- Provide monthly and quarterly reporting for leadership.
- Recommend optimization opportunities based on data-driven insights.
Which skills and experience do we envision for this role?
- 3-4+ years of experience in Marketing, ideally in B2B tech, or digital services.
- Strong skills in content creation, editing, and storytelling.
- Demonstrated experience managing LinkedIn or similar social channels.
- Proficiency with analytics tools (e.g., GA4, HubSpot, LinkedIn analytics).
- Excellent written and verbal communication in English.
- Familiarity with AI tools for content creation and analysis.
- Experience working with U.S.-based markets or global companies. (Nice to Have)
- Hands-on experience with Notion, HubSpot, or similar tools. (Nice to Have)
Join our team and enjoy:
- Access to Rootstrap University,Conferences/Certifications, and a Mentorship Program for your professional growth.
- Learning Bonus
- Opportunities to organize cross-functional initiatives and receive 360 Feedback to improve your skills continuously.
- The flexibility to work remotely or from our offices in Montevideo, Buenos Aires, and Medellín, with a flexible time schedule and Workation program.
- Gym benefits, psychological counseling, and weekly lunch reimbursements with special foods in the offices.
- An Onboarding kit and access to cutting-edge technologies and tools to make your work easier.
- Referrals program bonuses, After offices, Prizes, and special occasions gifts to celebrate your achievements.
- People Care referent to support your well-being and personal development.
We value your well-being and happiness. We grow together!
How we work:
- We offer a flexible and diverse work environment that fosters multicultural talent
- We value autonomy and creativity, We want people to bring ideas to the table and to think as leaders.
- We put our focus on real human connections
- We have a commitment to excellence
At Rootstrap, we help companies launch, grow, and scale their digital products and services. With over 290 global team members, we’ve built products for clients like MasterClass, Universal, Google, as well as innovative startups and inspired pioneers. Earning regular recognition with Fastest Growing Company & Best B2B Service Provider Industry accolades, our team prides itself on making an impact that transcends our efforts. We have offices in Uruguay, Argentina, and Colombia, providing the flexibility to work remotely. Know more about life at Rootstrap visiting https://www.rootstrap.com/careers
All of our candidate searches are covered under Uruguayan Law 19691 (the purpose of this law is to promote the inclusion of people with disabilities).
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