The Role
Lead UX strategy and design from discovery through delivery, including customer journeys, information architecture, user flows, wireframes, prototypes, and high-fidelity designs. Facilitate client workshops, present recommendations, collaborate with technical and development teams, guide global designers, support design systems and accessibility, and ensure effective development handoffs. Design AI-enabled experiences and communicate AI capabilities, limitations, and responsible-use considerations to clients.
Summary Generated by Built In
Job Title: Senior UX/UI Designer & Experience Lead
Work Type:- Full Time
Work Mode:- Hybrid
Tru Inc. is seeking Senior UX/UI Designer & Experience Lead. We have one (1) permanent position available for an immediate start.
About Us:-
At Tru, we are more than just a technology agency we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, ecommerce engines, and innovative solutions, we help businesses thrive in the digital era.
Position Overview:-
We’re looking for a Senior UX/UI Designer & Experience Lead who bridges customer experience, design and technology. You’ll lead UX thinking, confidently engage with clients and translate complex business requirements into intuitive, technically feasible digital experiences.
Location:-
This role is hybrid, providing some flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites or conferences may also be necessary.
What You'll Do
Lead the work, from discovery to delivery:-
- Lead UX strategy, customer journeys, information architecture and user flows.
- Facilitate client workshops, present design recommendations and confidently articulate UX decisions.
- Work directly with Technical leads, Development teams, and Program managers to accommodate tech restrictions and support project timelines
- Translate business requirements into wireframes, prototypes and high-fidelity designs.
- Collaborate with developers to validate technical feasibility and platform constraints.
- Guide our global design team and maintain design quality across projects.
- Support design systems, accessibility and development handoffs.
- Propose, participate in, and support UX studies and biometric testing for clients.
What We're Looking For
Craft, clarity and client confidence:-
- 5+ years of UX/UI or digital product design experience.
- Strong client-facing communication, presentation and storytelling skills.
- Experience leading UX workshops and stakeholder discussions.
- Strong understanding of UX architecture, interaction design and customer experience.
- Technical understanding of HTML/CSS, responsive design, CMS platforms and integrations.
- Advanced Figma skills and experience with design systems.
- Experience with complex websites, eCommerce, or digital platforms.
- Ability to independently lead UX workstreams from discovery to delivery.
AI Integrgation
Design for AI, from idea to integration:-
- Experience designing AI-enabled features such as conversational
- assistants, smart search, personalization, or recommendations.
- Ability to map where AI fits in a customer journey, including inputs,
- outputs, edge cases, error states, and handoff to a human.
- Experience working with developers and data teams to define how AI connects to existing platforms (CMS, CRM, eCommerce) and what data it needs.
- Practical use of AI tools in your own design process, such as research synthesis, content drafts, or rapid prototyping, with clear judgment on when not to use them.
- Understanding of responsible AI in UX: transparency, user consent, accessibility, and reviewing AI outputs for accuracy and bias.
- Ability to explain AI capabilities and limitations to clients in plain language and set realistic expectations.
Benefits:-
Salary Range:- $70,000- $90,000
Working at Tru:-
At Tru, we put people first. We take pride in building a culture that stands out for its courage, entrepreneurial culture, diversity, and passion for people. We are proud to offer competitive salaries along with a 100% employer paid benefits package with a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We have regular team events to enhance our team spirit, including fun live gatherings that bring us together beyond work.
At Tru, we are a family and our embraced values at Tru are:
- You Talk, We Listen
- Integrity at Our Core
- Quality as Standard
- Delivered On Time
Join us and be part of a team that makes a tangible impact in the digital world!
Skills Required
- 5+ years of UX/UI or digital product design experience
- Strong client-facing communication, presentation, and storytelling skills
- Experience leading UX workshops and stakeholder discussions
- Strong understanding of UX architecture, interaction design, and customer experience
- Technical understanding of HTML/CSS, responsive design, CMS platforms, and integrations
- Advanced Figma skills and experience with design systems
- Experience with complex websites, eCommerce, or digital platforms
- Ability to independently lead UX workstreams from discovery to delivery
- Experience designing AI-enabled features such as conversational assistants, smart search, personalization, or recommendations
- Ability to map AI within customer journeys, including inputs, outputs, edge cases, error states, and human handoffs
- Experience working with developers and data teams to connect AI to CMS, CRM, and eCommerce platforms
- Practical experience using AI tools for design workflows
- Understanding of responsible AI in UX, including transparency, consent, accessibility, accuracy, and bias review
- Ability to explain AI capabilities and limitations to clients in plain language
- Residence in the Greater Toronto Area and availability for required in-person meetings
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The Company
What We Do
Tru Inc. is a premier Enterprise Digital Orchestration firm and global digital transformation agency specializing in bridging legacy architectures with future-ready AI. They provide strategic problem-solving for global enterprises through expertise in headless architecture, agentic workflows, and experience design, helping complex brands transform fragmented digital touchpoints into unified, high-performance ecosystems that foster substantial and enduring results across the globe.
