ABOUT THE TEAM
Basis' Product team guides the innovation and development of our comprehensive tech platform, Basis. This team blends focus, collaboration, and creativity to fulfill our mission in creating a transformative tool that makes work more streamlined and fulfilling for those who power the ad tech industry.
Customer experience is at the forefront of this team’s work—and also includes market research, cross-departmental stakeholder collaboration, user testing, communicating feature requests to engineers and designers, monitoring impact of new feature rollouts, measuring returns on product investments, and more. Together, they leverage their diverse industry experience and talent to brainstorm new ideas, iterate on old ones, and create the best possible product for our customers.
WAYS YOU'LL CONTRIBUTE
Propose the what for product and feature areas within the Platform, supported by a well-developed why case; identify which problems are worth solving and shape the solution space. With a focus on identity graphs and identity spine, audiences, and measurement.
Own feature specification for Platform-level capabilities, defining requirements that account for cross-system complexity, downstream application impacts, and operational and technical considerations across the full Basis ecosystem.
Drive hands-on validation of the most complex or ambiguous feature proposals, improving feature definition through POC testing, data analysis, and direct engineering engagement, and set the standard for how this work gets done.
Drive engineering alignment on the most technically complex features and platform decisions, challenging assumptions, resolving trade-offs, and ensuring development capacity is allocated against the right priorities.
Identify and evaluate opportunities with external partners or other internal product teams, deciding what is worth building and on what terms, and own the delivery of those enhancements end-to-end.
Establish monitoring for the effectiveness of identity and audience related features , including match rates, identity stability
Providing clarity to other teams on the roadmap and our plans.
Creating artifacts to describe our complex ecosystem of campaign and customer data to ensure clear communication across leadership, product, design, and engineering while building a re-usable knowledge base.
Working with QA continuously to enhance the type and coverage of Platform validation.
WHAT YOU BRING TO THE TABLE
5+ years of product management experience in ad tech, identity, or martech platform-focused products
Strong technical understanding of identity and addressability signals, including MAIDs, cookies, and common industry identity frameworks (e.g., UID2)
Expertise in identity resolution including matching strategies, coverage/accuracy tradeoffs, and measurement impact
Takes full responsibility and measures themselves in terms of the success of the product.
Experience writing detailed product and technical specifications.
Capable of working with engineers about technical design tradeoffs including platforms, frameworks, scalability, and performance
Experience with entire development cycle or projects and doing so in a fast-paced workplace.
Resourceful, self-reliant, and does not monopolize the resources of the existing product team.
Strong knowledge and experience with Relational Databases and SQL.
Passionate about problem solving and engaging the team to arrive at a solution.
Commitment to creating inclusive, respectful environments where all voices are valued and supported.
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
BONUS POINTS
Experience building Identity products for AdTech/MarTech and applicable regional and state privacy regulations (e.g., GDPR, CCPA, COPPA, ATT).
Understanding of operating-system and network fundamentals-e.g., browser request lifecycle, mobile/desktop OS, network protocols-is a strong plus.
OUR TECH STACK
Ruby, Java, Python, and React.js
Kubernetes, Docker, Kafka
PostgreSQL, NoSQL
AWS
Skills Required
- 5+ years of product management experience in ad tech, identity, or martech platform-focused products
- Strong technical understanding of identity and addressability signals, including MAIDs, cookies, and identity frameworks such as UID2
- Expertise in identity resolution, matching strategies, coverage and accuracy tradeoffs, and measurement impact
- Experience writing detailed product and technical specifications
- Ability to work with engineers on technical design tradeoffs involving platforms, frameworks, scalability, and performance
- Experience with the entire development cycle or projects in a fast-paced workplace
- Strong knowledge and experience with relational databases and SQL
- Problem-solving and cross-functional collaboration skills
- Experience building identity products for AdTech or MarTech
- Knowledge of regional and state privacy regulations, including GDPR, CCPA, COPPA, and ATT
- Understanding of operating-system and network fundamentals, including browser request lifecycle, mobile and desktop operating systems, and network protocols
What the Team is Saying
Basis Compensation & Benefits Highlights
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Parental & Family Support — Family-related benefits are portrayed as substantial, including lengthy paid parental leave for birthing and non-birthing parents as well as adoption and surrogacy assistance. Feedback suggests access to family-building resources enhances practicality and support for different paths to parenthood.
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Retirement Support — Retirement offerings include a 401(k) plan with a clearly described employer match and immediate vesting. Feedback suggests the structure and generosity of the match make it a meaningful component of total rewards.
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Leave & Time Off Breadth — Time-off programs are broad, combining flexible or unlimited PTO, paid sabbaticals, and volunteer days. Feedback suggests Flex Fridays and mental health days reinforce a work-life balance orientation.
Basis Insights
What We Do
Basis is a leading global provider of automation software designed specifically for enterprise marketers. Our platform, Basis, is the industry’s only comprehensive digital media solution that seamlessly integrates programmatic, site-direct, advanced TV, search, and social media within a single interface. By unifying these functions, Basis simplifies complex and disconnected media operations, automates repetitive tasks, and minimizes manual processes, enabling marketing teams to focus on strategy and creativity. Our software is built to consolidate various tools and systems, driving productivity while ensuring that advertisers maximize the performance of their multi-channel media investments. With features that streamline workflows and improve efficiency, Basis delivers a powerful solution for optimizing campaign outcomes across multiple channels. Headquartered in Chicago, Basis is recognized not only for our innovative technology but also for our dedication to creating an outstanding workplace culture. Our commitment to our people and our customers underpins everything we do, as we continue to push the boundaries of what's possible in digital marketing automation.
Why Work With Us
Our mission is to make the ad industry better for everyone. We invest in our culture and support our employees – from development opportunities to competitive health and wellness programs. If you’re looking for a community that values your whole self, celebrates your wins, and has your back in challenging times – come change the industry with us.
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Basis Offices
Remote Workspace
Employees work remotely.
Basis empowers employees to work where they thrive. As a remote-first company, we trust our people to work remotely, AND offer access to our Chicago HQ and shared workspaces across the U.S., ensuring team members are supported where they are.
