The Role
The role involves designing measurement systems for marketing analytics, managing datasets from various platforms, and guiding budget decisions based on analytical models. It requires collaboration with teams, handling data challenges, and applying advanced techniques in marketing data science to improve company metrics.
Summary Generated by Built In
About Quizlet:
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of Learning
Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team:
Our Data Science team at Quizlet partners with the Product, Marketing, and Finance teams to define the metrics that matter and to turn noisy signals into clear, causal decisions. This role builds and operates the TOF measurement system that informs spend, audiences, creative, and channel mix.
About the Role:
You’ll design trusted incrementality and MMM measurement, stitch multiparty data (ad platforms, AppsFlyer/MMP, web/app analytics, internal events), and turn models into concrete budget and targeting decisions. You will not manage people; you’ll lead through technical depth and repeatable delivery.
We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.
In this role, you will:
- Own cross-channel incrementality: stand up and analyze geo/user holdouts, heavy-ups, synthetic controls, CUPED/diff-in-diff, and brand-lift; produce incremental qualified visits / sign-ups with uncertainty
- Build an always-on testing calendar and power analyses; automate ingestion and readouts
- Triangulate MMM + experiments + platform signals
- Operate or co-own an MMM (in-house or vendor) and calibrate to holdouts; define decision rules (MMM for budgeting, experiments for validation, platform MTA for ops)
- Produce response curves and marginal dollar recommendations by channel/geo/audience; model payback windows (30-day to multi-year LTV) and saturation guardrails
- Wrangle multiparty data (imperfect by default)
- Join ad platform exports/APIs (Meta, Google, YouTube, TikTok, Snap, DV360/TTD, affiliate/influencer), MMP data (AppsFlyer/Adjust/Branch), GA4/GTM, and internal product/financial events
- Handle ID fragmentation, SKAN/ATT, cookie loss, missingness, and deduplication; document assumptions and data quality SLAs
- Ship decision-driving reporting: build exec-ready views (e.g., brand search, share of voice, qualified-visit rate, creative learning) tied to sign-ups, retention, and LTV
- Run source-health monitoring with forward projections and risk flags
- Evaluate and manage MMM vendors, GTM/analytics implementers, survey/brand trackers, CDPs, and clean-room partners; write SOWs, define success metrics, and QA their models/tags
- Make buy-vs-build recommendations and own integrations end-to-end
What you bring to the table:
- 7–10+ years in marketing analytics/data science (consumer or subscription businesses), with recent hands-on TOF growth work
- You’ve designed, powered, run, and interpreted geo holdouts, heavy-ups, synthetic control; you know pitfalls (seasonality, contamination, spillovers) and how to validate assumptions
- Built or owned an MMM (or ran a vendor) including spec/priors/regularization, calibration to experiments, and turning results into allocation decisions
- MMPs: AppsFlyer (preferred), Adjust, or Branch (SDK events, postbacks, SRNs, SKAN schemas)
- Ad platforms & APIs: Meta/Google/TikTok/Snap/YouTube/DV360/TTD; influencer/affiliate platformsWeb/App analytics & tagging:GA4, GTM (incl. server-side), consent/attribution config; event/identity standards across web/app.
- Data engineering literacy: SQL (advanced), Python or R (pandas/NumPy; PyMC/Stan a plus), BigQuery/Snowflake/Redshift, dbt; basic orchestration (Airflow/Dagster) and CI hygiene
- Experimentation rigor in power/sizing, CUPED, pre-trend checks, non-compliance handling, synthesis across tests; can teach others
- Communication with crisp narratives that move spend and targeting decisions; comfortable presenting to Directors/VPs
- Vendor leadership with selection, SOWs, success criteria, and hold-vendors-accountable modeling/tagging reviews
Multiparty data fluency in the following:
Bonus points if you have:
- Clean rooms (ADS Data Hub, Amazon Marketing Cloud), media mix for CTV/offline
- Brand tracking linked to search and site traffic; creative-analytics pipelines and taxonomies
- International growth and seasonal categories (education a plus)
Compensation, Benefits & Perks:
- Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $225,000 - $305,000, depending on location and experience, as well as company stock options
- Collaborate with your manager and team to create a healthy work-life balance
- 20 vacation days that we expect you to take!
- Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet?
🌎 Massive reach: 60M+ users, 1B+ interactions per week
🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science
📈 Strong momentum: Top-tier investors, sustainable business, real traction
🎯 Mission-first: Work that makes a difference in people’s lives
🤝 Inclusive culture: Committed to equity, diversity, and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing:
At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.”
Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.
As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!
To All Recruiters and Placement Agencies:
At this time, Quizlet does not accept unsolicited agency resumes and/or profiles.
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
#LI-FT
Top Skills
Airflow
BigQuery
Dagster
Dbt
Ga4
Gtm
Python
R
Redshift
Snowflake
SQL
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The Company
What We Do
Quizlet is a leading consumer learning brand that builds learning tools to inspire and empower students and teachers. Our team is already supporting a user base of over 60 million active users a month. We're also among the top 20 U.S. websites and top education apps for iOS and Android - and it's only the beginning. We’re a fast-growing Series C startup, valued at $1 Billion and backed by Union Square Ventures, Costanoa Venture Capital, Icon Ventures, Owl Ventures, Altos Ventures and General Atlantic.
With our massive reach and focus on delivering high-quality innovative learning tools, we're having a major global impact on education.
