Join us to create change and have an impact in homes around the world.
At Electrolux Group, our vision is to be the home appliance industry leader in consumer satisfaction by delivering outstanding lifetime experiences with solutions that always get better. We share ideas and collaborate so that together, we can develop solutions that deliver more enjoyable and sustainable living.
Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Where you’ll be:
This position will be based in the Charlotte, NC HQ; hybrid work policy model.
About the Role:
The Sr. Specialist, Email Marketing will support our growing direct-to-consumer (D2C) ecommerce program by developing and executing email marketing strategies that drive engagement, conversion, sales, and revenue. This role will manage the day-to-day execution of sales-focused email campaigns, including audience segmentation, campaign development, testing, quality assurance, reporting, and optimization. The ideal candidate brings a strong combination of direct response marketing experience, email platform and data expertise, and a test-and-learn mindset. Success requires strong attention to detail, curiosity, initiative, and the ability to collaborate across sales, marketing, content, and other stakeholders to continuously improve campaign performance.
Key Responsibilities:
- Develop and execute email marketing strategies across promotional, prospecting, cart abandonment, onboarding, triggered, and other D2C campaigns.
- Partner with D2C, content, sales, and marketing teams to plan campaigns and provide insights on creative, cadence, audiences, and historical performance.
- Define audience targeting and segmentation strategies and create appropriate email audiences and marketing lists.
- Build, maintain, QA, and launch email campaigns and templates within the email service platform (ESP), ensuring accurate and timely execution.
- Manage campaign data requirements, assets, targeting, rendering, and other production elements to ensure campaign accuracy.
- Monitor and analyze campaign performance, providing reporting and actionable insights to improve engagement, conversion, sales, and revenue.
- Develop and execute testing strategies to continuously optimize campaign creative, targeting, cadence, and overall performance.
- Stay current on email marketing trends, platform capabilities, technologies, and industry standards to identify opportunities to enhance processes and program performance.
Minimum Qualifications:
- Bachelor's degree
- 4+ years of relevant direct-to-consumer ecommerce or direct response marketing experience, including experience with CRM and marketing technologies.
- 2+ years of hands-on experience working with email marketing platforms and executing ad hoc, promotional, and triggered email campaigns; experience with Iterable is a plus.
- 2+ years of experience working with customer data to develop audience targeting, segmentation, and marketing lists.
- Experience supporting D2C email marketing programs with a strong understanding of campaign testing, measurement, and optimization.
- Strong proficiency with HTML/CSS and experience building, testing, and troubleshooting email campaigns.
Benefits include:
- Flexible work hours/hybrid work environment
- Medical, dental, vision and life insurance
- Competitive holiday and vacation time off program
- Retirement Savings Plan (401(k)) with relevant company contribution.
- Discounted products and an EAP upon hire and tuition reimbursement after 12 months of service
Please be advised that we are unable to offer visa sponsorship for this position at this time.
Find more on:
Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en
Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through [email protected]. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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Skills Required
- Bachelor's degree
- 4+ years of relevant direct-to-consumer ecommerce or direct response marketing experience, including CRM and marketing technology experience
- 2+ years of hands-on experience with email marketing platforms and executing ad hoc, promotional, and triggered email campaigns
- Experience with Iterable
- 2+ years of experience using customer data for audience targeting, segmentation, and marketing lists
- Experience supporting direct-to-consumer email marketing programs, including campaign testing, measurement, and optimization
- Strong proficiency with HTML and CSS, including building, testing, and troubleshooting email campaigns
Electrolux Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Electrolux and has not been reviewed or approved by Electrolux.
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Healthcare Strength — Core medical, dental, and vision coverage is described as solid, with some references to first‑day eligibility and mainstream carriers. Health benefits are consistently positioned as a reliable component of the total package.
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Retirement Support — A 401(k) with company match is emphasized as a plus, with the match often characterized as generous. Retirement offerings are frequently cited as a meaningful part of overall compensation.
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Leave & Time Off Breadth — Vacation/PTO and paid holidays are highlighted, with mentions of floating holidays or personal days in some locations. Time‑off provisions contribute positively to overall benefits perceptions.
Electrolux Insights
What We Do
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.
