At Raising Cane’s Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® — it’s our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane’s in the U.K!
Job DescriptionAs part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane’s social media strategy across all social platforms. This role is responsible for overseeing content calendars, social publishing, content creation and ideation, community management, monitoring trends and brand mentions, and social media performance reporting. The Senior Social Media Manager collaborates with cross-functional teams to support marketing campaigns and initiatives and provides evening, weekend, and holiday support as business needs require.
Your Impact and Responsibilities:
- Lead daily publishing across all brand social media platforms, including Facebook, Instagram, Threads, TikTok, X, and YouTube
- Oversee brand and founder content calendars and drive ongoing updates
- Develop social media copy that aligns with brand and founder voice and messaging
- Partner with Creative Services to develop and execute content, including trend-based, food-focused, and culturally relevant social content
- Prepare weekly, monthly, and quarterly social media performance reports and provide strategic analysis
- Oversee social media channel maintenance, including profile updates, social media bio links, and platform information pages
- Evaluate potential partnerships through a social media and brand reputation lens and demonstrate an understanding of cultural and consumer trends
- Lead community engagement activities, including monitoring sentiment across social platforms, responding to Customer interactions, identifying user-generated content opportunities, and securing permissions for use across brand social channels
- Monitor emerging trends and escalate potential social media issues in partnership with the Customer Relations team
- Execute surprise-and-delight initiatives, manage communications with contest and giveaway winners, and support social media requests from local teams, including post amplification and event page creation
Travel Requirements:
- Up to 30%
- 5+ years of social media management experience supporting a major consumer-facing brand
- 3+ years of agency or client-side social media management experience
- Bachelor’s degree in Marketing, Advertising, or related field
- Strong knowledge of social media platforms, including Facebook, Instagram, TikTok, X, YouTube, and emerging channels, with experience using social media scheduling, analytics, and reporting tools such as Sprinklr
- Strong written, verbal, and interpersonal communication skills, including experience with social media copywriting and brand voice development
- Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment
- Flexibility to work weekends, holidays, early mornings, and evenings, as business needs require
All your information will be kept confidential according to EEO guidelines.
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Skills Required
- 5+ years of social media management experience supporting a major consumer-facing brand
- 3+ years of agency or client-side social media management experience
- Bachelor's degree in Marketing, Advertising, or related field
- Strong knowledge of social media platforms (Facebook, Instagram, TikTok, X, YouTube, Threads, emerging channels)
- Experience using social media scheduling, analytics, and reporting tools such as Sprinklr
- Strong written, verbal, and interpersonal communication skills, including social media copywriting and brand voice development
- Exceptional organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment
- Flexibility to work weekends, holidays, early mornings, and evenings as business needs require
- Ability to travel up to 30%
Raising Canes Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Raising Canes and has not been reviewed or approved by Raising Canes.
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Strong & Reliable Incentives — Additional earning opportunities such as certified trainer pay, “bird specialist” premiums, and late‑night differentials are explicitly offered on top of base wages. These add‑ons can materially lift hourly earnings for eligible shifts and roles.
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Pay Growth & Progression — Pathways like certifications and role advancement provide clear avenues to increase pay, with noted examples of sizeable bumps from initial starting rates. Recent actions raising shift‑manager pay and publicized multi‑year wage increases reinforce upward movement in targeted roles.
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Wellbeing & Lifestyle Benefits — Standout perks include $10,000 first‑time homebuyer assistance, education programs (including no‑cost high‑school diplomas), flexible scheduling, holiday closures, and broad discount and fitness offerings. This breadth aims to support financial goals and day‑to‑day convenience beyond core pay.
Raising Canes Insights
What We Do
Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.
