The Role
Own Skan AI’s SEO and AI search strategy across Google, ChatGPT, Claude, and other platforms. Drive organic visibility, citations, qualified traffic, and pipeline through technical SEO, content optimization, structured data, entity SEO, analytics, and scalable workflows. Partner with marketing teams, manage tools and budgets, monitor performance dashboards, and present actionable insights to leadership.
Summary Generated by Built In
About Skan AI
Be at the Forefront of the Agentic AI Revolution
At Skan AI, we are pioneering the context engine for human and agentic execution, bringing context from enterprise operators, systems, and processes to power how the world's largest organizations execute their most complex, mission-critical work.
Why Skan AI
We're in hyper-growth mode at exactly the right moment in history. As enterprises race to adopt agentic AI, we're uniquely positioned to deliver the clear signal they desperately need: a platform that trains and grounds AI Agents in trillions of real execution signals, enabling reliable, compliant automation of their most complex processes.
Backed by Dell Technologies Capital and other leading investors, we're the only company that can bridge the gap between AI's promise and enterprise reality, making us perfectly positioned to define the agentic era for modern enterprises.
Our diverse, collaborative team of 250+ innovators is solving category-defining challenges at the intersection of AI, process intelligence, and enterprise work. Diverse perspectives fuel breakthrough thinking, cross-functional collaboration is the norm, and our work directly transforms how Fortune 500 companies operate. We are shaping the future of work itself.
Role Description
Reporting to the Head of Growth Marketing, this pivotal role is responsible for driving brand visibility and qualified traffic through traditional search engines and AI-powered search platforms. It's a high-impact, hands-on position focused on ensuring Skan AI's content, brand, and solutions are discovered, cited, and recommended by both Google and AI search platforms — building a sustainable engine for organic discovery that delivers measurable pipeline impact.
You'll develop and execute strategies to optimize Skan AI's content and technical infrastructure for maximum visibility in traditional search and AI platforms (ChatGPT, Claude, and others), owning everything from technical optimization and content strategy to performance analysis. This role is ideal for a self-starter who thrives in the details but also connects the dots at a strategic level. You bring deep expertise in how both traditional search engines and AI systems surface and cite information, with a passion for accelerating growth in a dynamic, fast-paced environment.
Key Responsibilities
- Own the strategy, planning, and execution of Skan AI's SEO and AEO/GEO programs to maximize visibility across traditional and AI search platforms and LLM-generated responses.
- Identify high-impact search queries and AI prompts in target markets, then optimize content architecture and structured data to maximize visibility in both traditional search rankings and AI citations.
- Partner with product marketing and content teams to ensure alignment on ICP targeting, messaging hierarchy, and answer-ready content formats.
- Equip content teams with data-driven insights on high-impact queries, competitor positioning in AI responses, and content gaps.
- Design and implement schema markup strategies (FAQs, HowTos, Q&As, Organization, Product) to improve AI platform recognition and citation.
- Collaborate closely with demand generation to ensure AI-driven organic traffic converts efficiently through optimized landing pages and nurture paths.
- Build and optimize scalable workflows for content optimization, ensuring domain authority, entity clarity, and citation-worthy formatting across all owned properties.
- Work with marketing ops to build and maintain performance dashboards tracking AI visibility, citation frequency, traffic quality, and pipeline attribution from AI-driven channels.
- Deliver regular performance updates to senior leadership, sharing insights on AI search trends and actionable recommendations for improving organic discovery.
- Manage budget allocation for tools, content production, and experiments to ensure every dollar drives maximum visibility and revenue impact.
Qualifications & Skills
- 6-8+ years of SEO and content strategy in fast-paced B2B SaaS or tech environments, with AEO/GEO experience.
- Exceptional content instincts with the ability to craft, edit, and optimize compelling copy that resonates with both AI systems and human buyers.
- Proven track record of improving brand visibility in SEO and AI-generated responses and featured snippets across multiple platforms.
- Demonstrated success in driving organic traffic growth that converts to qualified pipeline and revenue.
- Experience in optimizing for AI search platforms including ChatGPT, Claude, and others.
- Deep understanding of structured data implementation, entity SEO, and how LLMs retrieve and cite information.
- Strong technical proficiency with headless CMS platforms (Sanity) and hands-on experience implementing on-page optimizations, schema markup, and technical SEO improvements.
- Working knowledge of HTML, CSS, and JavaScript sufficient to implement and troubleshoot technical changes without heavy developer dependency.
- Expertise with tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and AI visibility tracking tools (Profound, Scalenut, and similar tools).
- Experienced in configuring tracking on website using Google Tag Manager and UTMs.
- Strong collaborator with content and product marketing teams to align on strategy and ensure flawless execution.
- Exceptionally organized and detail-oriented, able to balance strategic thinking and hands-on technical execution.
- Highly analytical and data-driven, with a proven ability to identify patterns in AI search behavior and optimize accordingly.
- Excellent communicator with the ability to translate complex technical concepts and present actionable, data-driven insights to senior leadership.
Skan AI is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace around the world. We do not discriminate based on race, color, religion or belief, sex (including pregnancy, sexual orientation, gender identity, or gender expression), national origin, ancestry, age, disability, medical condition, genetic information, marital or family status, military or veteran status, or any other characteristic protected by applicable laws in the locations where we operate. We welcome people from all backgrounds and provide reasonable accommodations throughout the hiring process.
Skills Required
- 6-8+ years of SEO and content strategy experience in fast-paced B2B SaaS or technology environments
- Experience with AEO/GEO and optimizing visibility across AI search platforms
- Strong content writing, editing, and optimization skills for AI systems and human buyers
- Proven success improving SEO visibility, AI-generated responses, and featured snippets
- Demonstrated ability to drive organic traffic that converts to qualified pipeline and revenue
- Experience optimizing for ChatGPT, Claude, and other AI search platforms
- Deep understanding of structured data, entity SEO, and how LLMs retrieve and cite information
- Technical proficiency with headless CMS platforms, particularly Sanity
- Hands-on experience with on-page optimization, schema markup, and technical SEO improvements
- Working knowledge of HTML, CSS, and JavaScript for implementing and troubleshooting technical changes
- Experience with Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and AI visibility tracking tools
- Experience configuring website tracking with Google Tag Manager and UTM parameters
- Strong collaboration skills with content and product marketing teams
- Exceptional organization and attention to detail while balancing strategy and hands-on execution
- Highly analytical and data-driven approach to identifying AI search behavior patterns
- Excellent communication skills, including presenting technical insights to senior leadership
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The Company
What We Do
Skan AI is an enterprise AI company that provides a process intelligence and automation platform. By observing how work actually happens, Skan creates a 'Context Graph of Work' and digital twins of operations. This allows Fortune 500 companies to understand the telemetry of their digital operations, enabling confident automation and lasting transformation through AI agents trained on operational reality.
