Sr. Sales Operations Analyst

Please note that communications between CMB and potential candidates will only originate from an @cmbinfo.com address.
About Us
CMB is a full-service custom market research and strategy firm based in Boston. As a Top 30 Insights & Analytics company, we’re known for our relentless business-decision focus and cutting-edge creativity. Our passion is helping the world’s leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives and business challenges for our clients.
What about our culture? Simply put, our people are our power. We have a diverse, inclusive, and collaborative team of bright perspectives and curious minds. At CMB you’ll have plenty of opportunities to achieve your full potential. From learning new skills, expanding your expertise, and continuing to advance your professional development, you will feel supported and valued. 
Our benefits say a lot about how much we value our employees: we offer a fully paid sabbatical, a $250 wellness stipend, paid time off to volunteer, generous medical plans, a 401k match, and more. Every employee also gets to enjoy an employee stock ownership plan (ESOP).
ESOP? Yes, we are 100% employee-owned! An ESOP is like a qualified retirement plan, similar to a 401k, but you don’t have to make any contributions to participate in the rewards. When we each work hard to provide exceptional service and deliverables to our clients, the positive performance of the company increases the value of our stock and enables the accumulation of wealth for all our employee-owners.
About the Position
Are you passionate about technology and interested in building relationships with some of the world’s leading brands? The Sr. Sales Operations Analyst role leverages Hubspot, Salesforce, Demandbase, and LinkedIn Navigator to engage clients and prospects with personalized B2B content. You're comfortable talking about sales automation and orchestration and with selling to companies. You will collaborate with the sales team to drive webinar registrations, white paper downloads, and offer clients and prospects the chance to meet industry experts to learn about cutting-edge market research methods. You will be responsible for optimizing our CRM systems and integrated dashboards to track results as we delight clients and prospects.
This role is offered remote or hybrid out of our Boston office & reports to the VP, Growth Strategy and works closely with team members of both the business development and marketing teams.
About You
People say you are proactive, detail-oriented, analytical and a valuable team player that can help establish and improve processes. You are excited about sales technology and driven to get things done, even if it means juggling multiple priorities. You are insatiably curious, always looking to learn more, solve challenges and share your thoughts with others. One of your strengths is researching companies, finding contacts and using technology to program outreach in an automated way. These are just a few of the reasons you’re excited to work for a tech-enabled market research company that is established and has a record of success – just like CMB!
About Your Background
You’ve worked hard to get to where you are, and now you’re looking to take your sales operations experience to the next level. Here’s what you’ll be doing and the qualifications we are looking for:
Responsibilities & Expectations 
Brand Growth Team 

• Work closely with sales and marketing team to deliver monthly SQL targets
• Enable sales team to succeed at end-to-end lead conversion from MQL to opportunity
• Implement campaigns to engage clients and prospects with personalized B2B content
• Drive webinar registrations, white paper downloads, and offer clients and prospects the chance to meet industry experts to learn about cutting edge market research methods 
• Help build and optimize lead gen processes and best practices supporting strategic discussions related to the sales process and sales operations
• Take advantage of leading sales technology, training, and development opportunities Build and optimize integrated dashboards to track results as we delight clients and prospects
• Operate with high degree of ethics and professionalism, adhering to CMB- privacy and Security Policies 

Essential Duties 

• Execute lead-gen specific email marketing, social media posts and webinar coordination​
• Orchestrating and integrating the CRM with our marketing automation technology stack 
• Providing account and industry research to help Business Development, Practice Leaders and Account Executives to target ideal client profiles, preferably accounts that show specific intent to purchase our solutions 
• Oversee prospect account mapping using LinkedIn Navigator and Demandbase​. Manage research content and historical data related to target accounts, markets and business-related information
• Develop LinkedIn and email outreach plans for business development and AE/PLs​
• Work closely with marketing to build lead scoring/attribution​ and outreach automation based on website activity
• Integrate analytics across platforms to build sales and marketing scorecards
• Identify new ways to engage prospects and collaborate with the team to continually improve approaches and outcomes
• Create sales and marketing reporting including weekly sales summaries​ to track progress against goals
• Work with Salesforce.com admin and other technical resources to maintain and continuously improve systems​
• Take advantage of leading sales technology, training, and development opportunities

Qualifications 

• Bachelor’s degree in business, Marketing, Finance or related field
• Minimum 3 years of previous B2B sales operations experience
• Self-starter with strong project management and prioritization skills 
• Experience with CRM reporting and dashboard development​ 
• Strong analytical skills​ and high attention to detail 
• Excellent written communication skills and comfort using GenAI to assist in customizing outreach 
• Experience with B2B with account-based marketing and selling​ (ABM/ABS) 
• Hands-on knowledge of Salesforce required, experience with Hubspot preferred
• Experience with LinkedIn Navigator and Demandbase preferred 
• Ability to establish and manage relationships with clients, vendors, and co-workers 
• Excellent at managing projects and priorities 
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook 
• Sense of humor and self-awareness 

Travel

• none

*No agency assistance needed*
*No visa/work authorization available*
CMB strongly encourages candidates from diverse backgrounds and experiences to apply. We recognize that people from structurally marginalized groups often only apply to jobs if they meet 100% of the qualifications, despite the reality that applicants rarely ever meet 100% of the qualifications. If you have demonstrated experience in the custom market research and insights industry and this position aligns with your experience and interests, please apply!
CMB is an Affirmative Action and Equal Opportunity Employer and encourages applications from all qualified individuals without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, or protected veteran status, or to other non-work-related factors. As part of our commitment to inclusivity, CMB will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Kate Milligan at [email protected]. 
The annual base salary range for this position is $69,000-$90,000 plus bonus, benefits, and an employee stock ownership plan (ESOP). The base salary is dependent on a variety of factors including (but not limited to) experience, expertise, skills, and employee's location.