The Role
Supports Business Development and Client Services by producing RFP responses, pitch materials, demos, playbooks, battlecards, training content, and competitive intelligence. Maintains Loopio, HubSpot, and shared content repositories while using AI tools to improve drafting and workflow efficiency. The role also tracks asset usage, organizes sales content, and translates loyalty and martech insights into actionable positioning.
Summary Generated by Built In
Join a National Top Workplace
Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.
Join Us from Anywhere
While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:
· Flexible Time Off to recharge when needed
· Nine Company-Wide Holidays
· A diverse suite of benefits prioritizing your growth, development, and personal well-being
Discover more about our perks and benefits here.
Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.
Travel Requirements:
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.
The GTM Enablement team equips Business Development, Client Services, and Marketing with the tools, content, and training they need to position Kobie's products clearly and win in a competitive loyalty and martech landscape. We build the durable assets that make selling repeatable, and we turn around the deal-specific materials that help our teams move fast when it counts. Everything we produce is aimed at one thing: making it easier for customer-facing teams to tell a differentiated Kobie story.
As a Sr. Sales Enablement Associate, you will work in two modes. Reactively, you will support active deals by producing sales artifacts on demand, from RFP responses to pitch content to demo support, always in partnership with Business Development, who own the win. Proactively, you will build the enablement engine itself: playbooks, battlecards, training, and the content library that keeps it all organized and current. This role reports into Kobie's GTM Enablement team and has no direct reports. It is a hands-on execution role for someone with strong systems thinking who believes in progress over perfection, leaves every asset better than they found it, and wants to grow their impact as the function scales.
How you will make an impact
- Produce deal-driven sales artifacts on demand, including RFP and RFI responses in Loopio, pitch deck story sections in PowerPoint, and demo or vignette support, executed to Kobie's bar of excellence in partnership with Business Development, who are accountable for winning the deal.
- Draft and tailor objection-handling guides, talk tracks, and decision trees that equip Business Development and Client Services to position Kobie confidently in live selling situations.
- Build and maintain sales playbooks, battlecards, and positioning materials that guide how teams message and sell Kobie products across the loyalty and martech landscape.
- Produce sales training content and enablement videos in Synthesia, giving Business Development and Client Services repeatable, self-serve resources they can return to.
- Maintain the RFP response repository in Loopio, keeping answer libraries current, accurate, and easy to retrieve so turnaround gets faster over time.
- Apply Claude and other AI tools to accelerate drafting, summarize competitive and market inputs, and increase both the volume and the quality of enablement output.
- Compile competitive intelligence on loyalty and martech vendors, including competitors such as Salesforce, Capillary, and IBS, and translate it into positioning teams can use.
- Maintain accurate enablement and content records in HubSpot so the team can see which assets support which deals and what is actually being used.
- Organize and version-control a single source of truth for sales content, applying consistent structure so teammates always find the current, correct asset.
- Track usage and feedback on playbooks, materials, and tools, and implement improvements so the highest-value assets stay sharp and low-value ones get retired.
- Contribute market and competitive insights surfaced through deal work back to GTM Enablement and Product, helping shape what we build and how we position it.
- Turn around deal-support requests quickly and reliably, becoming the trusted first call for Business Development when a deadline is tight.
- Leave every asset better than you found it, tightening messaging, closing gaps, and improving structure with each pass rather than waiting for a full rebuild.
- At the end of the first year, success would mean a well-organized and actively used content library, faster RFx and pitch turnaround, and a battlecard and playbook set that Business Development reaches for without being asked.
What you need to be successful
- 2 to 4 years of experience in sales enablement, GTM enablement, competitive intelligence, or a related content and sales-support function.
- Builds and maintains RFP and RFI responses in Loopio, including answer library upkeep and full response assembly under deadline.
- Produces polished, on-brand sales and training decks in PowerPoint, translating complex solutions into clear, client-ready narratives, working to direct agency services for final polish as needed.
- Creates enablement and training videos in Synthesia, or a comparable platform, to deliver repeatable, self-serve learning content.
- Applies Claude and other AI tools to draft, summarize, and accelerate enablement content, with sound judgment on accuracy and brand fit.
- Maintains sales and content data in HubSpot, keeping records accurate and retrievable to support pipeline-facing work.
- Builds sales playbooks, battlecards, and objection-handling guides that hold up in live selling situations.
- Compiles and maintains competitive intelligence on loyalty and martech vendors, translating findings into positioning teams can act on.
- Organizes and version-controls a shared content library so teams reliably find the current, correct asset.
- Familiarity with SaaS, CRM, and loyalty or martech concepts sufficient to position Kobie accurately in market.
- Prior sales, pre-sales, or business development experience that informs how enablement lands inside a live deal. Sales storytelling and narrative building around product materials is ideal.
- Experience leveraging AI as a workflow enhancer (not a substitute for judgment/thinking). Ideal candidate would have experience building repeatable AI-assisted workflows.
- Demonstrated ability to pick up and manage new tools quickly, applying strong systems thinking to how content and tools fit together (Experience with Hubspot, Notion, HighSpot, and similar CRM/Sales tools preferred).
- Familiarity with building win/loss synthesis and decision-tree logic to sharpen future materials.
- Familiarity with the loyalty marketing and martech competitive landscape, including vendors such as Salesforce, Capillary, and Epsilon.
Required
Strongly Preferred
Who we are As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.
A place for all We celebrate and embrace diversity at Kobie!
Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.
We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.
Ready to join us? If you’re ready to make an impact and grow in a supportive, innovative environment, we’d love to hear from you. Apply today and join the best and brightest in loyalty!
Skills Required
- 2 to 4 years of experience in sales enablement, GTM enablement, competitive intelligence, or a related content and sales-support function
- Experience building and maintaining RFP and RFI responses in Loopio, including answer library upkeep and response assembly
- Ability to produce polished, on-brand sales and training decks in PowerPoint
- Experience creating enablement and training videos in Synthesia or a comparable platform
- Experience applying Claude and other AI tools to draft, summarize, and accelerate enablement content
- Experience maintaining sales and content data in HubSpot
- Ability to build sales playbooks, battlecards, and objection-handling guides
- Experience compiling competitive intelligence and translating findings into actionable positioning
- Ability to organize and version-control a shared sales content library
- Familiarity with SaaS, CRM, and loyalty or martech concepts
- Prior sales, pre-sales, or business development experience
- Experience building repeatable AI-assisted workflows
- Ability to quickly learn and manage new tools; experience with HubSpot, Notion, Highspot, or similar tools
- Familiarity with win/loss synthesis and decision-tree logic
- Familiarity with the loyalty marketing and martech competitive landscape, including Salesforce, Capillary, and Epsilon
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The Company
What We Do
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology.
