Sr. Sales Development Representative

Posted Yesterday
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North York, ON, CAN
In-Office
70K-75K Annually
Senior level
Edtech • On-Demand
The Role
Prospect and qualify new B2B SaaS leads through outbound calls, emails, and LinkedIn outreach; schedule product demonstrations; partner with Account Executives on complex sales cycles; maintain Salesforce data and pipeline reporting; mentor newer SDRs; refine outreach strategies; and prepare for accelerated advancement into an Account Executive role.
Summary Generated by Built In

About Us

YuJa, Inc. is a leading provider of cloud-based digital compliance and accessibility solutions for regulated sectors worldwide. Serving clients in higher education, K-12, government, and healthcare, YuJa enables organizations to meet evolving regulatory demands while delivering engaging, secure, and accessible digital experiences. Our platforms such as Lumina (video), Panorama (LMS accessibility), EqualGround (governance), and Verity (proctoring) are rigorously tested for compliance, audited, and secured.

For over a decade, YuJa has been dedicated to building not only innovative digital compliance and accessibility solutions, but also a workplace where our people can thrive. We invest in our employees by fostering career growth, continuous learning, and opportunities for advancement. Our culture is rooted in collaboration, inclusivity, and belonging, where every team member’s contributions are valued and their voices are heard. Just as we help institutions and organizations worldwide achieve their goals, we are equally committed to supporting the success of our people and making a positive impact in the communities we serve. Meet the YuJa family here and see what makes YuJa special! 

About the Role

As a Senior Sales Development Representative, you will build lasting relationships with clients, identify and create value, and drive revenue by prospecting new clients, while helping set the standard for the team around you. This role is built as a fast track to an Account Executive position: strong performers can expect an accelerated path into a closing role, with hands-on preparation to get there.

  • Prospect and develop a pipeline of qualified leads via outbound calls, emails, and LinkedIn messages to senior decision-makers and strategic organizations
  • Schedule qualified, online product demonstrations on a consistent basis, with monthly bonuses awarded for exceeding goals
  • Partner closely with Account Executives on complex, multi-stakeholder sales cycles to drive urgency and move opportunities forward
  • Mentor and support newer SDRs, sharing best practices on messaging, objection handling, and pipeline management
  • Help refine outreach strategies, sequences, and talk tracks based on what is working in the market
  • Use Salesforce CRM to maintain accurate account details, contact information, and pipeline reporting
  • Participate in company projects that support efficient company growth
  • Regular training on Sales, CRM, Target Markets, Product Knowledge, and more
  • Fast-track growth into an Account Executive role, including opportunities to lead discovery calls, shadow and support deal cycles, and build closing skills

About You

  • Bachelor’s degree or equivalent experience in Sales, Sales Development, or a related field, preferably in SaaS or technology solutions
  • 4+ years of experience in a Sales Development or Business Development role, ideally in B2B SaaS
  • A consistent track record of meeting or exceeding sales targets and KPIs
  • A deep interest in performance-based roles and a clear goal of moving into a closing role
  • Experience engaging senior-level decision-makers and navigating complex organizations
  • Excellent communication, interpersonal, and presentation skills
  • Strong organizational skills and attention to detail, with the ability to manage multiple priorities
  • Proficiency with CRM tools (e.g., Salesforce, HubSpot) and sales engagement platforms
  • Self-motivated, coachable, and eager to grow within a dynamic, fast-paced environment
  • Willingness to share knowledge and help raise the performance of the team

Why you'll love working here

YuJa is a multiple-time honoree on Forbes’ list of Best Start-Up Employers in America. We offer a competitive compensation package that includes a base salary range of $70,000–$75,000 per year, plus UNCAPPED performance-based incentives, comprehensive benefits, and engagement opportunities. The final base salary will be determined based on the selected candidate's experience, qualifications, and overall fit for the role.

Comprehensive Benefits:

  • Health, vision, and dental benefits, 100% employer-paid
  • Additional benefits include RRSP, gym subsidies, and more
  • Work-life balance including flexible work hours
  • Paid sick days and flex days

Career Growth:

  • A fast-track path to an Account Executive role for strong performers
  • Hands-on experience working with senior-level business leaders
  • Professional growth including continuous learning opportunities and reimbursements to support personal and professional development

Team Engagement:

  • Fun activities and celebrations, including Canada Day Trip, Saint Patrick's Day Party, Halloween Costume Contests, Holiday Dinner Party, and more
  • Office perks including company-provided snacks, drinks and events
  • Employee recognition programs, such as gift cards and “Employee of the Week” rewards

Schedule

This is an office-based role with standard hours from Monday to Friday.

How to Apply

This job is exclusively directed towards candidates already in Canada. You may apply directly online via this site by submitting your resume and academic transcripts. If you have any questions, please send an email to [email protected].

Equal Opportunity Employer & Accommodations

YuJa is an equal opportunity employer and values diversity at our company. We are committed to fostering an inclusive and accessible recruitment process and work environment. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

If you require reasonable accommodation at any stage of the recruitment process, please let us know. You may indicate your accommodation needs by contacting us directly at [email protected]. We will work with you to provide appropriate accommodations to support your participation in the hiring process. All accommodation requests will be handled confidentially.

Skills Required

  • Bachelor's degree or equivalent experience in Sales, Sales Development, or a related field
  • Experience in SaaS or technology solutions
  • 4+ years of experience in Sales Development or Business Development
  • Experience in B2B SaaS
  • Consistent track record of meeting or exceeding sales targets and KPIs
  • Interest in performance-based roles and a goal of moving into a closing role
  • Experience engaging senior-level decision-makers and navigating complex organizations
  • Excellent communication, interpersonal, and presentation skills
  • Strong organizational skills and attention to detail, with the ability to manage multiple priorities
  • Proficiency with CRM tools such as Salesforce or HubSpot and sales engagement platforms
  • Self-motivated, coachable, and eager to grow in a fast-paced environment
  • Willingness to share knowledge and help improve team performance
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The Company
HQ: San Jose, CA
132 Employees
Year Founded: 2007

What We Do

YuJa, Inc. is a leading provider of cloud-based digital compliance and accessibility solutions for regulated sectors worldwide. Serving clients in higher education, K-12, government, and healthcare, YuJa enables organizations to meet evolving regulatory demands while delivering engaging, secure, and accessible digital experiences.

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