Sr. Product Specialist

Posted 3 Hours Ago
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Xuhui District, Shanghai, CHN
Hybrid
Senior level
Agency • Gaming • Marketing Tech • Mobile • Analytics
tms is a global company, uniting technology, marketing and sourcing to drive transformational change.
The Role
Lead product initiatives for Serveware & Lifestyle merchandise: define product requirements, manage end-to-end development, conduct market research and analysis, collaborate with cross-functional teams, ensure brand compliance and profitability, manage samples and launch execution, and build customer relationships to drive product performance.
Summary Generated by Built In
ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world's leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions - from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including Starbucks, T-Mobile, O2, McDonald's, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com .
WHY WE THINK YOU WILL LOVE THIS ROLE
Sr. Product Specialist will sit within our Global Merchandise Services (GMS) team. GMS helps brands bring their fan communities products that unleash badge-wearing potential, so the people who love them most can love them even more.
Through reimagining products and merchandise, designing innovative industry-leading solutions, and developing in-demand products, we spark an emotion connection with customers and have a lasting impact on people, business, and the planet. We want you to be part of it!
We are looking for a Senior Product Specialist to support and drive product initiatives across our Merchandise category focusing on Serve ware & Lifestyle. In this role, you will work closely with internal cross-functional teams (Creative, Program, Supply Chain, Marketing etc.) and external customer stakeholders to develop market-driven product solutions. You will help define product requirements, manage end-to-end development activities, and ensure alignment with customer brand guidelines and business objectives.
This position requires a strong blend of product management and development skills, with a keen eye for market trends, consumer insights, and operational execution.
WHAT YOU WILL BRING TO THE ORGANIZATION
Product Management Support
  • Assist in defining and executing product strategies that align with company business objectives and customer needs.
  • Conduct market research, competitor analysis, and gather customer insights to identify product opportunities.
  • Support product lifecycle management - track product performance, initiate NPD requests, and propose product updates or phase-outs as needed.
  • Collaborate with cross-functional stakeholders (Creative, Program, NPD, Supply Chain, Marketing) to ensure smooth and efficient product delivery.
  • Monitor competitor product portfolios, pricing, promotions, and distribution channels.
  • Analyze sell-through performance, identify key internal/external factors, and provide actionable recommendations.
  • Build and maintain strong relationships with customer stakeholders.

Product Development Execution
  • Support the full merchandise product line (Serve ware & Lifestyle) development and delivery for the responsible market, including assortment planning, CMF (color, material, finish), and artwork application.
  • Support creating & presenting compelling product proposals with strong storytelling and local relevance, by promotion and by product.
  • Manage sample reviews, coordinate improvements, and follow up with stakeholders to meet customer needs, ensure final sample quality and hit rate.
  • Ensure all products comply with customer brand strategy and product policies.
  • Partner with the commercial team to ensure product proposals meet profit targets.
  • Support identifying short-, mid-, and long-term product opportunities and contribute to market-centric product mapping and strategy.
  • Support the commercial team in addressing potential new customer needs.

SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
  • Deep understanding of local culture, market dynamics, design & fashion trends, and consumer insights.
  • Broad knowledge of the consumer goods industry with strong analytical skills to interpret sales data and market research.
  • Excellent written and verbal communication skills in both English and Mandarin Chinese (required).
  • Ability to organize, prioritize, and manage multiple projects simultaneously.
  • Result-driven, ownership mindset, problem-solving attitude, and strong timeline management.
  • Minimum 5 years of experience in merchandising, product management, product development, or related fields.

And we'd love you to have...
  • Knowledge of fashion, design, or graphics work.
  • Previous team leadership or mentoring experience.
  • Passion, ambition, self-motivation, and strong teamwork spirit.

Skills Required

  • Excellent written and verbal communication skills in both English and Mandarin Chinese.
  • Minimum 5 years of experience in merchandising, product management, product development, or related fields.
  • Deep understanding of local culture, market dynamics, design & fashion trends, and consumer insights.
  • Broad knowledge of the consumer goods industry with strong analytical skills to interpret sales data and market research.
  • Ability to organize, prioritize, and manage multiple projects simultaneously.
  • Result-driven, ownership mindset, problem-solving attitude, and strong timeline management.
  • Knowledge of fashion, design, or graphics work.
  • Previous team leadership or mentoring experience.
  • Passion, ambition, self-motivation, and strong teamwork spirit.

What the Team is Saying

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The Company
HQ: Chicago, IL
2,300 Employees
Year Founded: 1986

What We Do

tms unites technology and marketing and sourcing to drive transformational change for the world’s leading brands. With 1200+ employees across 26 countries, we offer an impressive range of solutions — from inspiration and innovation to category management and delivery. ​ Headquartered in Chicago with 10 offices worldwide, we are responsible for some of the world’s most successful and iconic long-term marketing platforms, including McDonald’s Happy Meal and MONOPOLY programs. Operating as a creative agency, a strategic consultancy and a technology provider, we engage with over 110 million customers every single day for clients including McDonald’s, adidas, T-Mobile, Starbucks, Vue and O2.

Why Work With Us

We have a culture of collaboration that fosters creativity among a diverse mix of talent. From Lunch and Learns to guided meditation sessions led by our people, we believe that celebrating the skills, experiences and inspiration of our people brings us closer to the results that matter.

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tms Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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HQChicago, IL
Amsterdam, NL
Duisburg, DE
Levallois-Perret, FR
London, GB
Munich, DE
Seattle, WA
Singapore, SG
Toronto, Ontario
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