Sr. Product Marketing Manager

Posted 21 Days Ago
Be an Early Applicant
San Francisco, CA
121K-213K Annually
Senior level
Artificial Intelligence • Digital Media • Marketing Tech • Software
Adobe is changing the world through digital experiences.
The Role
The Senior Product Marketing Manager at Adobe will lead the go-to-market strategy for new product lines, manage content creation for launches, and partner with various teams to ensure successful product implementation. This role involves data analysis to identify market trends and representing the company at industry events.
Summary Generated by Built In

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!


 

Join Us as a Senior Product Marketing Manager

We need an experienced leader in strategy and product marketing to join our team and help shape the go-to-market strategy for new product lines in the Adobe Experience Manager portfolio.

As a strategic leader on the business, you will work closely with multiple cross-functional teams to implement the GTM plans you develop. You will create and manage content for priority product and solutions launches on Adobe's website, collateral (datasheets, brochures, whitepapers, presentations, case studies), sales empowerment, partner engagement, and other content that you find crucial to expedite the business and product vision.

The perfect candidate would be passionate about understanding customer needs and ensuring we have the core product marketing resources to empower customer success. You will also play a key role in partnering and training teams across sales, the global marketing organization, and business operations to ensure that product launches are successful. You will collaborate with product management and engineering on market requirements for the solution offering.

We seek a curious and quick learner with a creative problem-solving approach. The ideal candidate will analyze data and customer insights to identify industry trends, market strategies, and go-to-market priorities. Additionally, they will represent our company at industry events and customer meetings.

About You

  • Proven track record in product marketing or product management.
  • 5+ years of proven experience in product marketing or product management.
  • Shown success in influencing decisions at senior level.
  • Outstanding written communication skills: capable of condensing complex concepts into concise executive summaries.
  • Proven success as an internal and external evangelist for product(s) or product line(s) by crafting compelling messages and showcasing the benefits and capabilities.
  • Proven leadership with the ability to build consensus and drive decision making across multiple business units or matrixed organizations.
  • Ability to identify, evaluate, and build a market around new concepts and ideas.
  • Proven track record to think and act strategically while advising a point of view with detailed discovery and analysis of relevant data.
  • Familiarity with Adobe Experience Cloud or marketing solutions is a plus.
  • Familiarity with Content Management Systems, Generative AI, and/or associated technologies is a plus.
  • Master’s degree or equivalent experience in a related field preferred.
  • Technology experience preferred.
  • Experience with enterprise software business models and strategies.
  • English required.
  • 25% travel.

Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Top Skills

Adobe Experience Cloud
Adobe Experience Manager
The Company
Austin, TX
21,000 Employees
Hybrid Workplace
Year Founded: 1982

What We Do

When you join Adobe Life in Austin, you’ll immerse yourself into a world of cutting-edge technology, exceptional colleagues and meaningful work that touches millions of people everywhere.

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Why Work With Us

Adobe Austin embodies the culture of the Austin neighborhood around it which is diverse, enterprising and innovative.

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