What you will do at VeSync:
- Strategy
- Lead product portfolio strategy including segmentation, white-space identification, competitive differentiation, and multi-year innovation pathways.
- Shape the strategic vision for priority product lines, ensuring alignment across global and regional markets.
- Direct pricing, positioning, and category strategy frameworks that downstream teams adopt.
- Commercial
- Drive commercial alignment by transforming insights into high-level product value propositions, category stories, and market narratives.
- Provide strategic guardrails for commercial and channel teams, ensuring downstream execution remains consistent with global product strategy.
- Present category growth plans to leadership and influence investment decisions.
- Cross-functional Patnerhships
- Serve as a senior regional partner in Product Management, Product Innovation, and Brand Marketing ensuring product to market fit, brand alignment, and strategic coherence across teams.
- Facilitate alignment across markets and functions on portfolio priorities, launch sequences, and messaging hierarchy.
- Lead cross-functional workshops, forums, and decision-making processes for category strategy.
- Identify Growth Opportunities through Industry and Market Insights
- Analyze market segmentation gaps and emerging consumer needs.
- Recommend innovation directions that shape future product lines.
- Present comprehensive category growth plans to leadership and regional stakeholders.
- Co-Develop New Product Concepts Using Regional and Global Insights
- Lead concept ideation sessions in partnership with PM, PI, Insights, and Brand.
- Validate direction using advanced consumer data, trend modeling, and quantitative testing.
- Oversee the end-to-end concept creation process from early insight to executive alignment.
- Strategic Pricing & Target COGs
- Conduct competitive and consumer pricing analysis to inform category-wide pricing strategy.
- Model margin scenarios across product lines and potential innovation pathways.
- Define the overarching portfolio pricing structure and ensure alignment across markets.
- Regional Portfolio Ownership & Roadmap Management
- Manage lifecycle priorities and ensure product lines evolve in alignment with strategic objectives.
- Coordinate cross-functional roadmap development across global and regional teams.
- Optimize portfolio mix, identifying redundancies, expansion opportunities, and long-term sequencing.
- Product Positioning & Messaging Strategy
- Lead positioning strategy workstreams for entire categories or major product lines.
- Validate positioning with key stakeholders including Brand, Sales, Insights, and Regions.
- Approve the final category narratives and messaging frameworks that downstream teams adopt.
- Packaging Ownership
- Set the long-term packaging strategy and cost frameworks, ensuring alignment with category differentiation, brand standards, and regulatory requirements.
- Oversee cross-market packaging development, leading reviews to ensure concepts reinforce category narratives, consumer insights, and retail competitiveness.
- Approve final packaging execution for major product lines and guide downstream teams using in-market and competitive performance insights.
What you bring to the role:
- Bachelor’s degree in Marketing, Business, or related field
- Up to 8 years in product marketing, product management, category management, or equivalent.
- Demonstrated experience leading portfolio-level strategies and cross-regional alignment.
- Strong analytical, strategic, and financial modeling skills.
- Skilled in turning insights into strategic direction, concepts, and narratives.
- Proven effectiveness influencing senior stakeholders across complex matrix organizations.
Successful Candidate Attributes
- Operates as the strategic owner of major product categories.
- Brings clarity to ambiguous problems and leads teams toward aligned decisions.
- Elevates insights into high-impact strategic recommendations.
- Builds strong cross-functional alignment and influences decisions across regions.
- Sets frameworks and direction that downstream teams or commercial teams can operationalize consistently.
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at 150K Annually
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Free Gym Membership
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment.
By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories.
Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive.
With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment.
Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
