The Senior Product Marketing Manager (AV Solutions) owns the market strategy, positioning, and go-to-market narrative for NETGEAR Enterprise’s AV portfolio. This role requires strong knowledge of ProAV networking, AV-over-IP technologies, broadcast workflows, and enterprise infrastructure to translate complex capabilities into clear customer value for integrators, consultants, designers, engineers, channel partners and end users.
You will define how NETGEAR switching and networking solutions address modern AV and broadcast challenges, from reliability and scale to ease of deployment and management. This role ensures our AV products are positioned not just as components—but as trusted infrastructure for modern AV and broadcast environments. The ideal candidate combines technical AV expertise with strategic product marketing, content development, and storytelling capabilities, and is comfortable engaging with both technical and business audiences across the AV ecosystem.
Key Responsibilities:
Market & Ecosystem Intelligence
Assess market opportunities across Pro AV segments (corporate, education, hospitality, entertainment, live events, broadcast)
Track industry trends across AV-over-IP protocols, broadcast transport technologies, deployment models, and integrator workflows
Maintain understanding of technologies including multicast networking, QoS, IGMP, PTP, VLANs, SMPTE/ST 2110 standards, Dante, NDI, SDVoE, AES67, and emerging AV-over-IP ecosystems
Define buyer and influencer personas (integrators, consultants, engineers, IT/AV hybrid teams)
Identify core AV pain points (“headaches”) and clearly articulate how we solve them (“aspirins”)
Positioning & Messaging
Develop AV-specific product and solution positioning that speaks the language of integrators, consultants, and engineers
Translate complex networking and AV technologies into compelling customer value and deployment outcomes
Create messaging frameworks with key pillars, proof points, and deployment scenarios
Clearly differentiate NETGEAR Enterprise AV solutions from competitive alternatives
Ensure AV messaging aligns with — but is distinct from — IT networking narratives
Solution Storytelling & Content Development
Weave together switches, management, profiles, and AV-optimized features into cohesive solution stories
Define how AV products fit into larger AV and broadcast system designs and workflows
Simplify complex AV networking concepts into approachable, repeatable stories
Develop customer and sales-facing content (solution briefs, infographics, application guides, competitive battlecards, FAQs, videos
Create vertical use case and workload-based content for AV environments
Product Launch & NPI
Own AV product messaging and positioning for launches
Partner with Project Management to deliver NPI collateral
Create AV-specific launch assets including solution briefs, application guides, FAQs, and sales tools
Support analyst briefings, industry events, webinars, and trade shows
Cross-Functional Interlock
Product Line Management (PLM):
Provide market and integrator insight to influence roadmap and feature decisions
Translate technical capabilities into AV-relevant value
PR & Communications:
Partner on AV and broadcast-specific messaging frameworks and industry story opportunities
Sales & Channel Enablement:
Equip sales and technology partners with clear AV and broadcast narratives that accelerate deal cycles
Required Qualifications
8+ years experience in Product Marketing or Solutions Marketing
Experience in AV, networking, or adjacent infrastructure market (mandatory)
Strong technical understanding of AV networking and AV-over-IP ecosystems
Familiarity with protocols and technologies such as Dante, NDI, SDVoE, AES67, multicast, QoS, IGMP, PTP, VLANs, and Layer 2/Layer 3 networking concepts
Deep understanding of buying motions and partner ecosystems in AV and broadcast worlds
Proven ability to build messaging frameworks and solution narratives
Experience developing launch collateral, sales enablement assets, and technical marketing materials
Strong cross-functional collaboration skills
Exceptional storytelling and communication abilities
What Success Looks Like
Integrators clearly understand where and why to use NETGEAR AV solutions
AV products are positioned as purpose-built, not “IT gear repurposed”
Launches land with clarity in the AV community
Messaging builds credibility and trust with AV and broadcast professionals
Sales and channel teams confidently articulate technical differentiation and deployment value
NETGEAR strengthens its position as a leader in AV-over-IP networking infrastructure
Company Statement/Values:
At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.
We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture.
We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity.
NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.
Skills Required
- 8+ years experience in Product Marketing or Solutions Marketing
- Experience in AV, networking, or adjacent infrastructure market
- Strong technical understanding of AV networking and AV-over-IP ecosystems
- Familiarity with protocols and technologies such as Dante, NDI, SDVoE, AES67
- Deep understanding of buying motions and partner ecosystems in AV and broadcast
- Proven ability to build messaging frameworks and solution narratives
- Experience developing launch collateral, sales enablement assets, and technical marketing materials
- Strong cross-functional collaboration skills
- Exceptional storytelling and communication abilities
What We Do
At NETGEAR, we turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. Easy to use. Powerful. Smart. And designed just for you. For Home NETGEAR makes it easy for you to have the smartest home in the neighborhood, with the latest, fastest networking technology products. From the most advanced wireless internet connectivity, to superior streaming, remote home video monitoring, and storage solutions, your home networking system will have the speed, range and performance you need, every time you need it. At NETGEAR, we focus on all things connected, with the goal of making your online experience seamless so you can sit back, relax and do more. For Business In business, confidence is everything. When it comes to your network, it’s even more important. Whether you’re a small business with big dreams or a mid-size business ready to take the next step, you need to share access and ideas safely, connect remote locations securely and give your people the tools to perform. At NETGEAR, we provide networking, storage and security solutions without the cost and complexity of big IT. Our advanced range of reliable, affordable networking products are easy to install and maintain. We deliver solutions you can count on, so you can spend more time on what matters most – growing your business. For Service Providers Keeping your customers happy and loyal is everything. At NETGEAR we are dedicated to your success. That’s why we deliver the tools and solutions you need to keep your residential and business customers connected, productive and satisfied. Partner with NETGEAR for home connectivity, home media, security and automation, and mobile solutions. We pay attention to the details that matter to you to deliver custom, cost-effective and scalable solutions that contribute to your bottom line.
