Sr. Product Manager, Growth (NGL) (Remote)

Who We Are

Mode Mobile builds apps that reward users for engaging with content, entertainment, games, and communities they love. Our portfolio includes category-defining products with millions of users globally, scaling rapidly through organic growth and strategic acquisitions.

You’ll be joining NGL (“Not Gonna Lie”), one of the most viral social apps in recent years, with 144M+ monthly users across web and mobile. NGL provides a safe, curious, and authentic space for people to connect through anonymous messaging and self-expression.

Now part of Mode Mobile’s portfolio, NGL is entering its next phase of explosive growth, including expanded monetization, creative experimentation, and scaled user acquisition initiatives.

The Mission

Own and scale NGL’s revenue,  funnels, and lifecycle growth by turning traffic into durable, monetizable user behavior. You will run growth as a system…from acquisition through retention…while protecting the viral mechanics that make NGL work.

This role is measured in metrics shipped, not features shipped.

Our Team and Culture Drive Our Success

Our team is the heart of our culture.  We value innovation, collaboration, and curiosity, with a passion for getting things done.  We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.  We are driven and hard-working but also committed to having fun along the way.  We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.

You can read more about our team and how we work here.

The Role

This role reports directly to the General Manager - NGL and operates as the single-threaded owner of growth and monetization for the product. You will work cross-functionally with Monetization, Paid UA, Engineering, Design, and Data, and you will own feature rollout end-to-end in partnership with Engineering.

What You’ll Do

• Monetization Systems
  • You own all product-led revenue systems:
    • Subscription pricing, tiers, and trials
    • Optimize onboarding and paywall timing by traffic source
    • One-time purchases (reveals, hints, boosts)
    • Paywall timing, copy, UX, and placement
    • Revenue per active user (ARPDAU / ARPU)
    • Monetization performance by cohort (influencer, paid UA, organic)
    • Extensive collaboration with Monetization Team by translating revenue strategy into shipped product features
  • You are accountable for revenue lift without growth decay.
• Organic Funnels, Influencer & Creator Funnels
  • NGL is creator-driven. You own:
    • Influencer onboarding flows
    • Creator-specific product surfaces and incentives
    • Conversion paths from influencer posts → installs → paid actions
    • Monetization differences by creator tier and audience quality
    • Feedback loops that increase creator posting frequency and retention
  • Partnerships source creators. Product owns the funnel.
• Funnel Ownership (End-to-End)
  • You own the full lifecycle:
    • Entry (Snap, IG, TikTok, deep links)
    • First-session experience and activation
    • Message reveal mechanics and engagement triggers
    • Re-engagement loops (notifications, prompts, scarcity)
    • Conversion to paid
    • Design funnels that improve LTV and payback
    • Retention, churn reduction, and win-back flows
  • You are expected to know where every drop-off lives.
• Experimentation & Growth Velocity
  • You will:
    • Maintain a prioritized growth experiment backlog
    • Run continuous A/B tests across onboarding, pricing, and UX
    • Test influencer-specific monetization strategies
    • Kill underperforming ideas quickly
    • Scale winners aggressively
    • K-Factor Optimization
  • Speed and learning rate matter more than perfection.
• Feature Ownership & Rollout (Engineering)
  • You own feature execution end-to-end:
    • Write clear PRDs tied to growth and revenue outcomes
    • Prioritize engineering work based on expected impact
    • Partner with engineering to ship experiments quickly
    • Own rollout plans, gating, and ramp strategies
    • Monitor post-launch performance and iterate fast
  • You ship, measure, and refine. No throw-it-over-the-wall handoffs.
• Reporting, Dashboards & GM Updates
  • You will:
    • Build and maintain clear growth dashboards
    • Report weekly to the NGL GM on:
      • Revenue performance
      • Funnel metrics
      • Experiment results
      • Key risks and opportunities
      • Provide data-backed recommendations for roadmap and spend decisions
    • The GM should never be surprised by the numbers

Success in This Role Means

• You are directly accountable for:
  • Paid conversion rate
  • ARPU / LTV
  • D7 / D30 retention
  • Revenue by acquisition source
  • LTV / CAC and payback period
  • Experiment velocity

What You Bring to the Team

• 5–8+ years of experience in Growth Product, Monetization, or Lifecycle Product roles within consumer mobile apps, with clear ownership of revenue and growth outcomes
• Direct ownership of core metrics such as ARPDAU, ARPU, LTV, conversion rate, retention, and payback
• Experience scaling subscription and hybrid monetization models, including subscriptions and one-time purchases
• Experience owning pricing strategy, paywalls, onboarding optimization, and revenue performance by cohort
• Strong data fluency, including cohort analysis, funnel diagnostics, and payback modeling
• Proven track record running high-velocity A/B testing and maintaining a structured experimentation backlog
• Demonstrated success improving acquisition, activation, monetization, and retention through measurable experimentation
• Experience partnering closely with Engineering to ship growth and monetization features end-to-end
• Experience working cross-functionally with UA, Monetization, Design, and Data teams
• Comfort operating as the accountable owner of revenue impact
• A systems mindset that prioritizes measurable outcomes over feature output
• Ability to move quickly, make decisions with imperfect information, and balance aggressive growth optimization with protecting product integrity and viral mechanics
• Experience in creator-driven or social products preferred
• Experience optimizing K-Factor and viral loops preferred
• Experience working with Snap, Instagram, or TikTok acquisition funnels preferred
• Alignment with our core values:
  • ​​Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.
  • Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact.  You take initiative, roll up your sleeves, and get things done.
  • Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
  • Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better.  You're a lifelong learner with a thirst for knowledge and a constant desire to improve.
  • Thorough: Your work is thoughtful, impactful, timely, accurate, and complete.  You pay attention to detail, are meticulous, and ensure quality work and compliance.

Why Join Mode Mobile

• Be part of a company where the culture is the magic. Our team consistently says the best part of Mode is the people - collaborative, humble, hungry, and genuinely invested in each other’s success.
• Make an impact on millions of users across a global social platform with massive scale and cultural relevance. 
• Work with a global, top-tier engineering team that cares deeply about craftsmanship, velocity, and helping each other win.
• Shape the next stage of a high-growth social platform, entering an exciting next phase of growth, scale, and innovation.
• Join a mission-driven culture where ownership is real, ideas travel fast, and your work has a visible impact.
• Grow inside a fast-growing, post-acquisition business backed by strong leadership and investment in monetization, UA, and product innovation.
• Work fully remote with a globally distributed team that values autonomy, trust, and transparent collaboration

We Believe in the Following Workplace Norms

• Allow OKRs to Guide Us
• Assume Positive Intent
• Agree to Disagree & Commit
• Set New Precedents
• Accomplish More with Less
• Hold Yourself & Others to High Standards
• Speak Up
• Be Resourceful
• Follow the 80/20 Rule

What We Are Offering

• We are a 100% remote-first, global company.
• A competitive compensation package.
• We offer generous perks & benefits to team members. 
• Participation in the Company's equity plan (for full-time team members).
• We provide individual bonuses in accordance with our Company Bonus Program.
• Work with energetic, passionate, and results-driven people.
• Celebrate team members' personal and work milestones.
• Remote social activities, including virtual coffee buddies. 
• Bonusly - We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
• Weekly Wednesday Get Stuff Done Days (No Meetings).
• Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).

If we just described you and your perfect role, we'd love to talk with you.  We have a lot to accomplish this year and look forward to making headway and creating success together!

Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.