The Senior Product Manager - Displays will report to the Sr. Director of Product Management for the Exclusive Brands Team, serving as a product and subject matter expert. The position will be responsible for developing and executing product and business strategies that drive market growth while achieving top lines sales. Acting as a Brand Champion, the role requires a strong ability to identify market opportunities, assess competitive landscapes, build business cases, and execute initiatives that enhance profitability and optimize the category’s performance. This role will develop strategic, data-driven roadmaps that address customer needs, align with business priorities and drive revenue growth.
Job Duties
Accountable for delivering exclusive brands top line sales and gross margin for video and display categories
Develop and execute market-driven strategies to optimize category performance and profitability across both exclusive brands and 3P
Accountable for various methods of increasing unique buying partners
Identify and unite new opportunities for strategic relationships to drive category growth
Act as a subject matter expert and brand champion, ensuring category leadership in the marketplace.
Develop category road maps by identifying key market trends, customer pain points, and competitive gaps
Lead business case development, securing internal buy-in and funding for new initiatives.
Present strategy recommendations and investment proposals to senior leadership
Execute details of existing and new projects
Consistent engagement with customers directly via meetings, tradeshows, and sales visits to gather insights and refine strategies
Drive strategic planning sessions, set measurable objectives, and track performance outcomes.
In-depth knowledge of competitive dynamics, and develop understanding of how to create differentiation and win in the marketplace
Lead and drive corporate initiatives to increase profitability of the category (brand consolidation, SKU rationalization, pricing strategies, supplier changes, etc.)
Drive cross-functional teams with humility and clarity
You Must Have
5+ years’ product or brand management experience
Proven track record of launching new initiatives, services, or products
Experience building internal and external relationships
Demonstrated success in market research, competitive analysis, and strategic business planning
Experience developing and executing marketing programs
Experience reducing cost and improving operational efficiencies
Preferred Qualifications
5+ years’ experience in relevant product category or brand management
Previous experience in category or brand management
Proficiency in Power BI or similar analytical tools
ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com.
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Skills Required
- 5+ years of product or brand management experience
- Proven track record of launching new initiatives, services, or products
- Experience building internal and external relationships
- Demonstrated success in market research, competitive analysis, and strategic business planning
- Experience developing and executing marketing programs
- Experience reducing cost and improving operational efficiencies
- 5+ years of experience in the relevant product category or brand management
- Previous experience in category or brand management
- Proficiency in Power BI or similar analytical tools
What We Do
For more than 25 years, ADI Global Distribution has been the leading security and low-voltage distributor professionals rely on. Our industry solutions enable dealers and integrators to operate more efficiently and offer reliable services. Through our partnership with more than 700 leading suppliers, ADI offers the industry's largest product selection. With more than 350 thousand products in-stock every day available in 195 stocking locations across 17 countries and online through our Digital Branch, our customers can access the newest technologies and solutions at the best prices year-round. ADI provides the services, solutions, and support you need to help your business grow and save you time and labor on every project. Our customers depend on ADI for system design support, device programming, and in-person and digital training opportunities
