The Senior Principal Inside Sales Representative is a senior individual contributor responsible for driving significant revenue growth, managing complex strategic opportunities, and serving as a trusted advisor to customers, field sales teams, and internal stakeholders. This role leads high-impact sales initiatives, develops account penetration strategies, and influences business outcomes through deep industry knowledge, strong customer relationships, and disciplined opportunity execution.
The Senior Principal ISR is expected to identify and accelerate large-scale opportunities, and help with target account strategies. This individual partners closely with Account Executives, Technical Specialists, Business Development, Marketing, and Sales Leadership to maximize pipeline generation, forecast accuracy, and revenue attainment. This position is a newer role within the Systems Products Inside Sales Team at Cadence. You will be responsible for engaging with prospects and customers across multiple Cadence products including PCB design, computational fluid dynamics (CFD), RF/Microwave, Signal and Power Integrity, and other CAE workflows.
Key Responsibilities- Drive revenue growth across assigned strategic accounts and territories.
- Develop and execute comprehensive account and opportunity plans.
- Identify, qualify, and advance complex sales opportunities through the entire sales cycle.
- Build executive-level relationships with customers and key stakeholders.
- Lead territory planning, whitespace analysis, and pipeline development initiatives.
- Maintain forecast accuracy and provide clear visibility into business risks and opportunities.
- Collaborate with field sales, technical teams, and business units to align customer solutions with business objectives.
- Champion SFDC discipline, sales process adoption, and best practices.
- Act as a subject matter expert for products, solutions, competitive positioning, and target markets.
- Quota attainment and revenue growth
- Pipeline creation and conversion rates
- Forecast accuracy
- Strategic account penetration
- Cross-sell and upsell performance
- Customer retention and expansion
- Proven track record of consistently exceeding sales targets.
- Strong experience managing large, complex enterprise opportunities.
- Exceptional account planning and sales execution skills.
- Ability to influence without authority across multiple teams.
- Strong presentation, negotiation, and executive communication skills.
- Demonstrated leadership and mentoring capabilities.
- Data-driven approach to forecasting, pipeline management, and business planning.
Qualifications
- Bachelor's degree in Business, Engineering, Marketing, or a related field, or equivalent sales experience.
- 4+ years of successful B2B sales, inside sales, account management, or business development experience.
- Demonstrated track record of consistently achieving and exceeding revenue targets.
- Experience managing large, complex enterprise opportunities and multi-stakeholder sales cycles.
- Exceptional account planning, opportunity management, forecasting, and pipeline development skills.
- Strong executive presence with excellent presentation, consultative selling negotiation, and communication abilities.
- Proven ability to influence cross-functional teams and drive business outcomes without direct authority.
- Proficiency with SFDC systems, Microsoft Outlook, Copilot, forecasting tools, and sales analytics.
- Experience selling SaaS, EDA, semiconductor, or engineering software solutions.
- Industry experience preferred relating to: Cadence, OrCAD, Virtuoso, Ansys, Altium, Siemens Mentor Graphics, Solidworks, PTC OnShape
- Ability to operate independently in a fast-paced, results-oriented environment while maintaining a high level of professionalism and accountability.
The annual salary range for California is $150,000 to $200,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
We’re doing work that matters. Help us solve what others can’t.Skills Required
- Bachelor's degree in Business, Engineering, Marketing, or related field, or equivalent sales experience.
- 4+ years of successful B2B sales, inside sales, account management, or business development experience.
- Demonstrated track record of consistently achieving and exceeding revenue targets.
- Experience managing large, complex enterprise opportunities and multi-stakeholder sales cycles.
- Exceptional account planning, opportunity management, forecasting, and pipeline development skills.
- Strong executive presence with excellent presentation, consultative selling, negotiation, and communication abilities.
- Proven ability to influence cross-functional teams and drive business outcomes without direct authority.
- Proficiency with SFDC systems, Microsoft Outlook, Copilot, forecasting tools, and sales analytics.
- Experience selling SaaS, EDA, semiconductor, or engineering software solutions.
- Demonstrated leadership and mentoring capabilities.
- Ability to operate independently in a fast-paced, results-oriented environment while maintaining professionalism and accountability.
- Industry experience preferred relating to Cadence, OrCAD, Virtuoso, Ansys, Altium, Siemens Mentor Graphics, Solidworks, PTC OnShape.
Cadence Design Systems Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cadence Design Systems and has not been reviewed or approved by Cadence Design Systems.
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Equity Value & Accessibility — A discounted ESPP with a lookback feature and equity included in total compensation make ownership broadly accessible and potentially meaningful. Structured compensation at an industry leader adds predictability to equity participation.
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Healthcare Strength — Medical, dental, and vision coverage are described as solid, with mental‑health/EAP and fertility support enhancing the offering. The breadth across core care and family‑building needs strengthens the healthcare package.
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Leave & Time Off Breadth — Global Recharge Days, volunteer time off, and companywide breaks indicate a comprehensive time‑off framework. In addition, many salaried roles are described as having flexible or generous PTO policies.
Cadence Design Systems Insights
What We Do
Cadence enables electronic systems and semiconductor companies to create the innovative end products that are transforming the way people live, work and play. Cadence® software, hardware and IP are used by customers to deliver products to market faster. The company's Intelligent System Design strategy helps customers develop differentiated products—from chips to boards to intelligent systems—in mobile, consumer, cloud, data center, automotive, aerospace, IoT, industrial and other market segments. Cadence is listed as one of Fortune Magazine's 100 Best Companies to Work For.
