About us
The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the 'Plus' philosophy, our dedication goes beyond the ordinary, creating connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, and the innovative spirit of THEM AGAIN under one banner. Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to disrupt, innovate, and lead. The Plus Group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence.
The Role:
The Practice Lead is responsible for driving the strategic growth, performance, and operational excellence of their practice area. This senior leadership role blends team management, client service, business development, and creative thinking. The ideal candidate is a commercially minded leader with deep sector expertise, a passion for impactful storytelling, and a proven ability to lead high-performing teams.
Only candidates with experience in a PR agency will be considered.
Leadership & Strategy
- Define and lead the vision and growth strategy for the practice area
- Act as a senior advisor to clients, providing strategic counsel on communications, media, crisis management, and reputation issues
- Represent the practice on the agency’s leadership team and contribute to overall business planning and development
Client & Campaign Management
- Oversee delivery of high-quality campaigns across clients within the practice
- Build and nurture strong client relationships, acting as a trusted partner
- Lead strategic planning, messaging development, media relations, and content strategies
Team Management
- Manage, mentor, and develop a team of PR professionals to ensure consistent performance and growth
- Foster a collaborative, high-performance team culture
- Support recruitment and onboarding of new team members
Business Development
- Identify and pursue new business opportunities within the practice area
- Lead RFP responses, pitches, and presentations
- Grow existing accounts through cross-sell and upsell opportunities
Operational Excellence
- Oversee project budgets, resourcing, and profitability
- Ensure best-in-class service delivery, client satisfaction, and process efficiency
- Collaborate with finance and HR to support commercial and people strategies
Requirements
Required Experience & Skills
- 8+ years’ experience in public relations, communications, or a related field—preferably in an agency environment
- Proven experience leading campaigns for clients within the relevant sector (e.g., technology, healthcare, consumer, corporate)
- Strong leadership and people management skills
- Excellent written and verbal communication abilities
- Track record of successful business development and client retention
- Media-savvy, creative, and commercially minded
Benefits
What the role can offer you
- Access to a global network of specialized communicators collaborating with top-tier brands.
- Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose.
- The opportunity to be part of a passionate and supportive team.
- Attractive Health Insurance benefits.
What We Do
We are GEN Plus Group - The Change Creation Company.
Your One-Stop Shop for Holistic Brand Storytelling.
A global independent group of agencies, delivering meaningful impact to brands, businesses, and people, through holistic communications.
We believe in the transformative power of ‘GEN Plus’. It’s a philosophy that’s more than an emblem or a symbol - it’s an embodiment of our commitment to take every endeavour a step further, to exceed expectations, and to forge connections that transcend transaction.
We are the Story-Tellers, the Story-Shapers, and the Story-Makers, that are leading the charge of change – not just for our partners, but for the industry.
We are powered by the unique formula of PRM+NaF+SPANDY x THEM AGAIN = GEN PLUS GROUP, embodying our collective strength, uniting PRM's strategic communications and marketing skills, NaF+'s exceptional content creation, SPANDY's talent representation, and the fresh wave of innovation and creativity of THEM AGAIN, under one banner.
Our people are our driving force, a new generation of over 3,000 industry experts, from more than 60 nationalities, who embody the ‘GEN Plus’ philosophy.
Every member of our team, no matter their role or location, shares the same grit, ambition, expertise, and desire to disrupt, innovate, and lead.
Looking to elevate your brand? We'd love to hear from you! Please contact [email protected] and one of our GEN+ team will be in touch!
