WE ARE VERITONE
Veritone (NASDAQ: VERI) designs human-centered AI solutions. Serving customers in the talent acquisition, media, entertainment and public sector industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.
We're looking for a high performing Sr Marketing Manager for our AI Solutions Group who will cover core verticals within Veritone including Media & Entertainment, Public Sector, and broader markets. This role will also work closely with high impact partners and should be familiar with the key business challenges and technologies that are enabling innovative new solutions (e.g., Artificial Intelligence, Machine Learning, Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and Generative AI). You should be able to develop, plan, and execute strategic marketing initiatives that support both AI Solutions Group and highly visible strategic partnerships to grow and maximize those relationships.
POSITION SUMMARY
As the AI Solutions Group Sr Marketing Manager, you will be responsible for executing integrated marketing activities with highly visible strategic partners, our AI Solutions Group, and our vertically-oriented business units where there is GTM overlap. You will have a set of focus partners that aligns with and augments global marketing focus, program management, and driving revenue through partnerships.
Primary responsibilities of this role include regional partner marketing management and priority alignment with AI Solutions Group and partner sales, demand, and campaign teams – executing on, and measuring demand generation programs that help the organization meet or exceed revenue goals. The AI Solutions Group Marketing Manager will also manage the partner portal for collateral sharing, content syndication, MDF proposals & tracking, deal registration (if any) and building programs that drive pipeline and revenue.
This position will also work in partnership with teams across the company including product management, campaigns, demand, brand, and customer marketing.
WHAT YOU’LL DO
- Management and execution of a portfolio of integrated marketing activities to achieve the greatest possible ROI through existing global partner campaigns to drive revenue through strategic channels.
- Lead marketing strategy and execution for AI Solutions Group and key partners, including annual marketing plans, budget, joint-GTM activities, and use cases to maximize exposure, sales and PR value. Own customer-facing communication approaches for AI Solutions Group and serve as primary marketing point of contact with internal and external business partners, enabling strong, collaborative working relationships.
- Be the global marketing expert on assigned partnerships focused on creating content and activities that educate customers on the services, benefits, and differentiation of the relationship.
- Owning and managing partner revenue/pipeline dashboards, reporting, and sharing trends monthly/quarterly.
- Content creation including writing of email campaigns, webinar themes/abstracts, communications to both partners and customers on program deliverables.
- Meet on a regular basis with assigned partners to go over campaigns, programs, and results that drive revenue.
- Deliver on contractually agreed upon marketing initiatives, and explore additional avenues to activate the relationship.
- Planning and execution of AI Solutions Group webinars (start to finish), blogs, co-branded presentations, metrics/reporting, and email campaigns highlighting the joint value proposition of each specific top partner.
- Awareness of budget tracking, MDF management, and how it plays into the overall partner marketing plan, including tracking ROI with an acute ability to drill down into performance data.
WHAT YOU'LL NEED
- Minimum of 10+ years Campaign & Partner marketing management – rolling out campaigns and programs, regionally, with sales, to enable optimal lead follow-up and ROI (this is NOT entry level).
- A good grasp of account-based marketing and how to work an ABM program through cross functional integration.
- Experience using salesforce.com, Pardot or other email marketing tools, and partner portal or content syndication tools for campaign mapping and execution
- Lead management - tracking and reporting on marketing leads generated in a region, holding sales accountable for follow-up and pipeline reporting.
- The ability to track program performance within an agreed set of parameters to specific KPIs.
- The ability to develop regional buyer and customer insights to be shared internally with relevant teams.
- Customer marketing - including references, advocacy, and customer campaigns. Collaborating with the customer teams to gain insight into customer behaviors and matching activities to drive engagement.
- Event management, including the evaluation of potential events, execution, follow up, tracking and reporting.
OUR IDEAL CANDIDATE
- Five years’ minimum experience in B2B Marketing with partners - VAR/Resellers, system integrators, managed service providers. Experience working with AWS is highly preferred.
- Preferred qualifications include deep experience building marketing strategies for high tech companies offering emerging solutions for AI, data analytics, IoT, etc. The ideal candidate has worked for or with large, enterprise technology companies. Proven track record with demand generation initiatives.
- Metrics-focused and detail-oriented with the ability to excel in a fast-paced environment.
- Highly motivated, self-starter who has the ability to get the job done.
- Strong interpersonal skills with a proven, demonstrated ability to influence others, work cross-functionally, and build and maintain successful relationships internally and externally.
- Excellent oral and written communication skills, including the ability to present and position marketing plans.
- Highly proficient in MS Office (Word, Excel, and PowerPoint); CRM tools such as Salesforce.com; and project management tools (Asana).
- A willingness to travel, as required for the role.
WHAT WE OFFER
- A competitive compensation package
- Equity Grant(s)
- Employe Stock Purchase Plan (ESPP)
- Remote first + Hybrid workplace
- VERI Communities (Affinity Groups) & Belonging
- Empowerment to build your career journey at Veritone
- Flexible (Paid) Time Off
- Benefits Program: medical, dental, vision, 401K matching, and more!
- Mental health awareness and support
- An opportunity to be a part of the next big thing in artificial intelligence!
OUR CULTURE
- Loves learning & continuous growth; stays current on marketing trends
- Can juggle multiple projects, priorities, and deadlines with a positive attitude
- Comfortable in a fast-paced, small company environment
- Collaborative and always contributing value
- Driven to win as a team
- Remote first workplace
- Check us out!
Veritone, Inc. is a leading artificial intelligence company that has developed an operating system for AI called aiWARE. aiWARE unlocks the power of AI-based cognitive computing to seamlessly and automatically process, transform and analyze unstructured public and private audio and video data for clients in the media, politics, legal and law enforcement industries. The open platform integrates an ecosystem of best-of-breed cognitive engines and powerful applications, which are orchestrated together to reveal valuable, multivariate insights. To learn more about Veritone, please visit Veritone.com.
DISCLOSURE
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
(Colorado Only*): Annual salary of $120,000 - $130,000. This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.
*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.
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