The Sr. Paid Ads Specialist will be responsible for overseeing paid ads projects, activities and channels used to reach customers. Their duties include setting goals and timelines for paid ad campaigns, collecting data on customer reach and evaluating the success of advertising methods. At Rankings.io, we are committed to providing end-to-end SEM services including the build out of campaigns, technical optimization, and keyword strategy for law firms looking for aggressive growth across Google Ads.
Responsibilities
- Oversee the design and content of a paid ad campaign to ensure it meets the target audience's needs.
- Manage ad accounts on multiple platforms (Google Ads, Bing, Local Service Ads, etc)
- Setup and launch Paid Ad campaigns and provide optimizations to improve ROI
- Track and report on KPIS Paid Ad metrics (CPC, Budget, Conversion Rate, CTR, Quality Score, etc.)
- Conduct keyword selection and audience targeting research
- Collaborate with various departments to determine the goals of paid ad projects and strategize plans to meet those goals.
- Deliver reports for Account Managers and Leadership
- Conduct market research to help shape paid ad campaigns
- Update landing page design and CRO Improvements
Monitor and manage the paid ad budget to manage expenses and maximize the return on investment. - Manage/oversee campaigns and analyze results to determine what was successful and what to improve for the next campaign.
- Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.
- Participate in Weekly L10 meetings
- In-depth understanding of common marketing and paid advertising best practices
- Effective communication, including writing, speaking, active listening and presenting
- Multitasking and time management skills that allow them to work on several campaigns at once
- Collaboration skills when working on projects with both clients and other departments
- Data analysis and critical thinking skills to review and apply campaign results
- Leadership skills, including motivation, goal-setting and project management
- Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
- Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools
- Starting from $65,000; pay commensurate with experience
- Work remotely from home
- Unlimited PTO
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
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What We Do
There are thousands of “SEO experts” and most give you zero accountability. You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization. The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak. We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results. “The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page. SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly: Deliver proof, not promises. Our clients rank for keywords like: ⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.) ⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.) ⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.) We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.” The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t. Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast. You deserve better; that’s why we exist. We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now. Let's Talk.
