(1603) Senior MarTech Solutions Engineer

Reposted 11 Days Ago
Be an Early Applicant
11 Locations
Remote
Senior level
Big Data • Blockchain • Software • Business Intelligence • App development • Big Data Analytics • Automation
We are Nortal
The Role
Owns enterprise Marketo Engage operations, including program setup, smart campaigns, segmentation, asset management, data flows, CRM synchronization, webhooks, and integrations. The role supports B2B buying groups and account-based marketing while maintaining MarTech governance and compliance. It also involves expanding into Adobe Experience Platform and Customer Journey Analytics, collaborating with data, product, architecture, and technical teams.
Summary Generated by Built In

Join Nortal for your next big adventure. We are seeking a Senior MarTech Solutions Engineer to join our team, grow with us, and teach us a few things along the way.

Why join Nortal

Say Goodbye to Micromanagement: We champion autonomy, open communication, and respect for diversity as our core values.

Outcomes Over Hours: We believe in a work model focused on impact, providing you with the flexibility to balance your professional success with your personal well-being.

Vibrant Community: Join our close-knit LATAM remote team and connect through tech talks, virtual coffee breaks, and team-building activities.

Support from Day One: Our People Care team is here to support you throughout your journey, from wellness check-ins to professional growth.

Our benefits ✨

Competitive USD salary.

100% remote work: While you can work from anywhere, you're always welcome to connect with teammates and grow your network at our coworking spaces across LATAM.

Paid time off & national holidays: Take the time you need according to your country's regulations while receiving your full salary.

Sick leave: Focus on your health without stress. Take the necessary time to recover and feel better.

Annual credit: Spend it on the perks you love to enhance your work-life balance.

Team-building activities: Join us for coffee breaks, tech talks, and after-work gatherings to bond with your Nortal family and feel part of our vibrant community.

Birthday off: Enjoy an extra day off during your birthday week to celebrate in style with friends and family.

About the project

We are looking for a hands-on Senior MarTech Solutions Engineer to join a global marketing technology team driving an ambitious AI-powered digital transformation.

You will be part of a high-visibility collaboration between a leading global technology company and Adobe, focused on building AI agents and custom engineering solutions that automate marketing campaign execution at scale across multiple geographies.

This is an engineering-first role. Rather than simply operating marketing platforms, you will design, develop, integrate, and optimize intelligent automation solutions across the Adobe ecosystem, including Adobe Experience Platform (AEP), Adobe GenStudio, Customer Journey Analytics (CJA), and enterprise Marketing Automation Platforms (MAPs) such as Marketo Engage.

You will also contribute to the implementation of modern B2B marketing frameworks, including Buying Groups and Account-Based Marketing concepts, while acting as a technical lead and trusted advisor to cross-functional teams.

What you'll do

AI Agents & Marketing Automation

  • Design, build, test, and maintain AI agents that automate marketing campaign execution end to end.

  • Define agent workflows, execution harnesses, guardrails, and validation processes to ensure reliable and scalable automation.

  • Test agent behavior, investigate edge cases, and continuously improve accuracy, reliability, and operational performance.

  • Collaborate with Adobe and other vendor development teams to improve agent capabilities and integrations.

  • Integrate AI-generated content from platforms such as Adobe GenStudio into automated marketing workflows.

Solution Architecture

  • Design and own end-to-end solution architectures for custom MarTech applications, automation services, and integrations.

  • Define technical architecture, system components, data flows, integration patterns, and key engineering decisions.

  • Ensure solutions are scalable, maintainable, secure, and aligned with business requirements.

Full-Stack Software Development

  • Design, develop, and maintain custom React and JavaScript single-page applications.

  • Build backend services, persistence layers, and RESTful APIs supporting marketing automation workflows.

  • Develop reusable components and services that integrate with AEP, GenStudio, Marketo Engage, and other enterprise platforms.

  • Review code, improve engineering standards, and contribute to reliable software delivery practices.

Integrations & Marketing Data

  • Build and maintain integrations, webhooks, APIs, and bidirectional CRM synchronization processes.

  • Connect enterprise MAPs, Adobe applications, CRM systems, and other marketing technologies.

  • Collaborate with data teams to improve data quality, filtering, purging, transformation, and synchronization processes.

  • Troubleshoot complex integration issues and ensure reliable data exchange across the MarTech ecosystem.

Adobe Ecosystem & B2B Marketing

  • Drive technical adoption of Adobe Experience Platform, GenStudio, Customer Journey Analytics, and related Adobe technologies.

  • Define how Adobe applications integrate with enterprise marketing automation platforms.

  • Support the implementation of Buying Groups and B2B account-based marketing frameworks.

  • Enable dynamic and personalized content based on account, buying group, and customer data.

Email Template Engineering

  • Maintain and enhance reusable email templates and dynamic content frameworks.

  • Improve rendering consistency across Outlook, Gmail, webmail, and mobile devices.

  • Develop technical solutions that simplify content creation and personalization for nontechnical marketing teams.

Technical Leadership & Documentation

  • Act as a technical lead and trusted advisor for marketing, product, data, and engineering stakeholders.

  • Review technical requirements, architecture decisions, integrations, and code quality.

  • Document system designs, processes, workflows, and technical standards.

  • Support knowledge transfer, onboarding, and continuous improvement across the team.

  • Collaborate with Adobe and other technology partners on technical solutions and reporting.

  • Take part in Nortal's Technical Interviewer Program, conducting technical interviews for your account and other accounts to help build the teams behind Nortal's growth.

What makes you a great fit
  • Bachelor's degree in Computer Science, Information Systems, Marketing, Business, or a related field, or equivalent professional experience.

  • 4–7 years of hands-on engineering experience in enterprise B2B marketing technology environments, including enterprise-level implementations involving Adobe technologies.

  • Strong experience with at least one enterprise Marketing Automation Platform, preferably Marketo Engage, and a clear understanding of how MAPs integrate with the broader Adobe ecosystem.

  • Hands-on experience with Adobe Experience Cloud technologies such as AEP, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, or GenStudio.

  • Proven experience designing and building AI agents, including workflow orchestration, execution harnesses, guardrails, behavior testing, and integration with marketing processes.

  • Strong experience designing technical solutions and system architectures, including integration patterns, data flows, APIs, and technical documentation.

  • Hands-on full-stack development experience using React, JavaScript, HTML, CSS, backend technologies, and REST APIs.

  • Experience building single-page applications with persistence layers and integrating them with enterprise systems.

  • Experience developing API integrations, webhooks, RESTful services, and bidirectional CRM synchronization processes.

  • Working knowledge of SQL, ETL concepts, and marketing data flows across CRM, MAP, analytics, and Adobe platforms.

  • Strong understanding of how marketing programs and campaigns are configured, even though this position does not own day-to-day campaign execution.

  • Ability to work independently, solve complex engineering challenges, review code, and guide technical decisions.

  • Experience collaborating with Product Owners, Business Architects, engineering teams, marketing stakeholders, and technology vendors.

  • Advanced English proficiency for effective communication with international stakeholders and US-based clients.

Nice to have:

  • Experience implementing Buying Groups and Account-Based Marketing strategies.

  • Familiarity with GDPR, CASL, CAN-SPAM, and CCPA compliance requirements.

  • Experience with enterprise CRM custom objects, workflow automation, and campaign member management.

  • Knowledge of dynamic email content frameworks, Velocity Scripting, and cross-client email rendering.

  • Advanced JavaScript experience for marketing tracking, forms, and custom user interactions.

  • Experience integrating webinar and event platforms such as Zoom, ON24, and Webex.

  • Experience with lead capture applications, landing page platforms, and form builders.

  • Adobe certifications such as AEP, GenStudio, or Marketo Certified Expert.

  • Adobe or Marketo Solutions Architect, ITIL, or Agile/Scrum certifications.

Global Impact, Local Culture 🌍

For over 25 years, we've been shaping digital transformation, delivering complex solutions for global enterprises and public sector organizations. Today, we are at the forefront of an AI-driven transformation era, helping organizations turn data into real business value. By combining deep domain expertise with data and AI, we design solutions that create immediate impact while scaling for the future.

We believe complexity doesn't have to mean complicated, and that the best solutions are those that work in the real world, not just on paper. That's why our clients trust us with their most ambitious, business-critical initiatives.

Apply now and let's shape the future of technology together! 🧑‍💻

By applying to this position, you authorize Nortal to collect, store, transfer, and process your personal data in accordance with our Privacy Policy. For more information, please review our Privacy Policy.

https://nortal.com/recruitment-and-hiring-privacy-statement/


By applying to this position, you authorize Nortal to collect, store, transfer, and process your personal data in accordance with our Privacy Policy. For more information, please review our Privacy Policy.

Skills Required

  • 4–7 years of hands-on Marketo Engage administration experience in a B2B enterprise environment
  • Expert proficiency with Marketo Smart Campaigns, Email 2.0, Dynamic Content, Tokens, Snippets, and Segmentations
  • Experience managing enterprise-level Marketo implementations
  • Experience with custom and out-of-the-box Marketo integrations and bidirectional synchronization
  • Experience integrating Marketo with Adobe Experience Cloud, social platforms, event and webinar platforms, and lead capture applications
  • CRM knowledge, including custom objects, workflows, Process Builder, and campaign member management
  • HTML and CSS proficiency for email template and landing page customization
  • Understanding of JavaScript for tracking, form behaviors, and API integrations
  • Experience with API integrations, webhook configurations, and RESTful services
  • Working knowledge of Adobe Experience Platform and SQL or database query languages
  • Knowledge of data integration patterns and ETL concepts
  • Understanding of Adobe Experience Cloud, Real-Time CDP, Journey Optimizer, Customer Journey Analytics, and MarTech architecture
  • Familiarity with B2B marketing, Buying Groups, and Account-Based Marketing structures
  • Experience working in cross-functional MarTech teams with product owners, business architects, and technical stakeholders
  • Experience implementing governance frameworks and regulatory compliance, including GDPR, CASL, CAN-SPAM, and CCPA
  • Knowledge of AI tools and their application in marketing operations
  • Bachelor’s degree in Marketing, Business, Computer Science, Information Systems, or a related field, or equivalent experience
  • Marketo Certified Expert certification
  • Velocity Scripting experience
  • Marketo Certified Solutions Architect certification
  • Adobe Experience Platform certifications
  • ITIL or Agile/Scrum certifications
  • Prior experience with Customer Journey Analytics and Adobe Experience Platform
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The Company
HQ: Tallinn
2,800 Employees
Year Founded: 2000

What We Do

We're a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects for over 25 years. As a valued partner for governments, healthcare institutions, leading businesses, and Fortune 500 companies we deliver value by challenging the status quo and succeeding where legacy firms fail.

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