When our values align, there's no limit to what we can achieve.
At Parexel, we all share the same goal - to improve the world's health. From clinical trials to regulatory, consulting, and market access, every clinical development solution we provide is underpinned by something special - a deep conviction in what we do.
Each of us, no matter what we do at Parexel, contributes to the development of a therapy that ultimately will benefit a patient. We take our work personally, we do it with empathy and we're committed to making a difference.
Home Based, US
The Senior Marketing Operations Specialist is the marketing automation technician responsible for supporting the Global Marketing team with the end-to-end management of all email marketing campaigns. They oversee the effective use of Salesforce and Pardot to implement comprehensive marketing campaigns and ensure seamless execution in collaboration with key stakeholders while providing email expertise and guidance on best practices.
The individual also performs critical related duties such as lead management support, managing marketing data collection, segmentation, list pulls, data hygiene and enhancements, and data imports into MAP and Salesforce. The Marketing Operations Specialist supports and manages the business processes and SLAs required to execute world-class, high-quality, measurable MAP programs and supports the adoption, training, and management of new marketing technologies as they are added.
Key Accountabilities
- Own the end-to-end management of all email marketing campaigns
- Collaborate with campaign owners and marketing team to develop, execute and manage marketing automation programs
- Leverage MAP functionality to automate and streamline processes
- Manage opt-out requests, bounce-backs, “do not emails” and contact preferences updates.
Project Management
- Utilize Asana to collaborate with Global Marketing to ensure alignment on marketing automation processes and objectives.
Data enhancement & maintenance
- Provide hands-on data management including segmenting and cleansing of the marketing database.
- Provide data enhancement services including contact completion, correction and remapping as needed to continuously improve data integrity.
- Segment and manage contact lists and databases for targeted marketing activities.
- Develop platform marketing assets, such as landing pages and email templates, and put into production in MAP.
- Manage data import processes and templates, including gathering and preparing files and developing templates for easy upload.
Lead management
- Implement the needed lead routing rules within the MAP to ensure appropriate routing is taking place
Technology admin and support
- Pardot, Salesforce, Smartsheet, Highspot, SharePoint, content creation/workflow platform
Skills:
- Campaign execution, lead scoring and lead nurturing programs in marketing automation systems
- Proficient with advanced data functions in Microsoft Excel (i.e., Pivot Tables, VLOOKUPs, etc.).
- Able to collaborate with team members and other stakeholders at all levels
- Analytical/naturally curious and detail-oriented
- Committed to continuous improvement
- Self-motivated with a strong attention to detail.
- Flexibility to easily adapt and change course in a fast-moving environment.
- Articulate written and verbal communication skills
Knowledge and Experience:
- 5 years of marketing operations experience with marketing automation and CRM
- Hands-on experience with project management tools, preferably Asana
- Database health and hygiene analysis
- Marketing funnel and lead management
- Sales enablement and content management platforms
- Data Privacy compliance and practices
- Basic HTML knowledge required
Education:
- BA or BS in Marketing or Business desired
EEO Disclaimer
Parexel is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to legally protected status, which in the US includes race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Top Skills
What We Do
Parexel is among the world’s largest clinical research organizations (CROs), providing the full range of Phase I to IV clinical development services to help life-saving treatments reach patients faster. Leveraging the breadth of our clinical, regulatory and therapeutic expertise, our team of more than 21,000 global professionals collaborates with biopharmaceutical leaders, emerging innovators and sites to design and deliver clinical trials with patients in mind, increasing access and participation to make clinical research a care option for anyone, anywhere. Our depth of industry knowledge and strong track record gained over the past 40 years is moving the industry forward and advancing clinical research in healthcare’s most complex areas, while our innovation ecosystem offers the best solutions to make every phase of the clinical trial process more efficient. With the people, insight and focus on operational excellence, we work With HeartTM every day to treat patients with dignity and continuously learn from their experiences, so every trial makes a difference. For more information, visit parexel.com.
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