The Role
Lead Freyr Energys brand strategy and campaign execution across digital, retail, and on-ground channels. Manage agencies, design promotions and partner activations, oversee social and website content, run market research and gap analyses, align marketing with sales and product goals, mentor a marketing team, and report ROI and brand health to leadership.
Summary Generated by Built In
Key Responsibilities
Brand Strategy & Positioning
- Own Freyr Energy's brand narrative across all consumer-facing touchpoints — digital, on ground, and retail partnerships.
- Develop annual brand calendars aligned with business goals, seasonal demand cycles, and competitive moments.
- Drive consistency in brand voice, visual identity, and messaging across regions and channels.
Campaign Planning & Execution
- Lead end-to-end campaign development — from brief to execution — across ATL, BTL, and digital.
- Manage agencies (creative, media, PR) with clear briefs, timelines, and accountability frameworks.
- Design consumer promotions, referral programs, and channel partner activation initiatives.
Digital & Social Marketing
- Oversee the brand's presence on YouTube, Instagram, Facebook, Linkedin, Twitter and the company website.
- Guide the content strategy team to produce platform-native content that builds awareness and drives leads.
- Analyse platform performance metrics and translate them into actionable content and media decisions.
Market Intelligence & Growth
- Conduct regular marketing gap analyses — identifying underserved customer segments, messaging opportunities, and competitor white spaces.
- Partner with sales and product teams to align marketing with pipeline and conversion targets.
- Lead market research, consumer surveys, and competitor benchmarking exercises.
Team & Stakeholder Leadership
- Manage and mentor a team of marketing professionals including interns and executives along with GM- Marketing.
- Report on marketing ROI, brand health metrics, and campaign performance to senior leadership.
- Collaborate cross-functionally with sales, operations, agencies and partner teams.
Requirements
What We're Looking For
Experience & Education
- 6–8 years of marketing experience, with at least 3 years in a retail brand.
- Proven track record of managing integrated campaigns with measurable business outcomes.
- Should have prior team management experience
- MBA in Marketing or equivalent from a recognised institution preferred.
Skills
- Strong command of brand strategy, campaign management, and consumer behaviour
Skills Required
- 6-8 years of marketing experience with at least 3 years in a retail brand
- Proven track record of managing integrated campaigns with measurable business outcomes
- Prior team management experience
- MBA in Marketing or equivalent from a recognised institution
- Strong command of brand strategy, campaign management, and consumer behaviour
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The Company
What We Do
Founded by Saurabh Marda & Radhika Choudary in 2014, Freyr Energy has gained stature as Rooftop solar experts for residential and commercial solar solutions. We also offer an exclusive platform for our valued channel partners through SunPro+. From system design, installation to maintenance, we offer cost-effective solar energy systems to all. So, what are you waiting for, experience today & #GoSolar!
