Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 6000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.
Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.
Come enjoy the journey with us and become a Cove Superstar!
Job Title: Sr. Marketing & Digital Content - Bali
Job-Type: Full-time (with 3 months probation)
Reports To: Marketing Manager
Location: Bali, Indonesia
What you’ll be doing:
- Strategize and ideate social media content plans for Cove's Bali properties, adapting brand direction into content that resonates locally — in close collaboration with the HQ Marketing and Regional Online Marketing teams
- Plan and lead marketing photo/video shoots — coordinating vendors, talent, locations, and timelines
- Source, negotiate, and manage influencer partnerships and collaborations to drive brand awareness and quality lead generation
- Design and execute offline marketing activations suited to the Bali market: brand partnerships, community collaborations, and agent partnership programs to build awareness and generate quality leads
- Support and help run extended marketing programs (Coveuphoria, Bali Media Gathering, Bali market research initiatives, and similar)
- Apply a hospitality-first marketing mindset — ensuring every activation, shoot, and content piece reflects Cove's service and brand standards
- Act as the marketing point of contact for Bali, coordinating cross-functionally with Jakarta HQ Marketing & Creative team, Bali Design & Operations, and Tenant Experience team
- Track Bali market trends, competitor activity, and tenant sentiment to continuously sharpen content and activation strategy
- Lead local marketing event collaborations end-to-end — from concept to execution — to build awareness and generate enquiries, positioning Cove as a hybrid coliving brand with a strong presence in Bali
- Report on content and activation performance regularly, tying results back to awareness and lead-generation goals
What makes you a great fit:
- Bachelor’s degree from any major in a reputable university and minimum 3 years' experience in social media marketing, content strategy, or marketing activation — hospitality, real estate, tech/startup, or lifestyle industry background preferred.
- Deep, genuine understanding of the Bali market: culture, community networks, media landscape, and consumer behavior.
- Hands-on skills in video editing and basic graphic design; familiarity with mobile editing tools like CapCut, VN, and/or Adobe Express is a plus.
- Demonstrated track record in managing KOL activations or influencer campaigns, from talent selection to contract alignment and performance reporting.
- Familiarity with analytics tools (Meta Insights, TikTok Analytics, Google Analytics, or similar) to analyze data and extract actionable insights.
- Track record of running offline activations or events with measurable awareness/lead outcomes.
- Able to work independently with limited supervision — this is a senior, self-directed role based full-time in Bali.
- Strong cross-team communication skills; comfortable coordinating remotely with Jakarta HQ Marketing & Creative team, Bali Operations, and Tenant Experience team
- Exceptional project ownership with an analytical mindset and the ability to prioritize effectively in a fast-paced environment.
- Hospitality/service mindset; understands how brand experience translates into marketing execution.
- Comfortable with a hybrid working arrangement — split between office/property-based work and on-site activations — plus willingness to travel to activation sites/events across Bali.
- Native-level Bahasa Indonesia; fluent in English both verbal and written.
Skills Required
- Bachelor's degree from a reputable university
- At least 3 years of experience in social media marketing, content strategy, or marketing activation
- Deep understanding of the Bali market, including culture, communities, media, and consumer behavior
- Hands-on video editing and basic graphic design skills
- Experience managing influencer or KOL campaigns from talent selection through performance reporting
- Familiarity with analytics tools such as Meta Insights, TikTok Analytics, or Google Analytics
- Experience running offline activations or events with measurable outcomes
- Ability to work independently with limited supervision
- Strong cross-team communication and coordination skills
- Project ownership, analytical thinking, and prioritization skills
- Hospitality or service mindset
- Willingness to travel to activation sites and events across Bali
- Native-level Bahasa Indonesia
- Fluent spoken and written English
- Experience in hospitality, real estate, technology, startup, or lifestyle industries
- Familiarity with CapCut, VN, or Adobe Express
What We Do
Founded in 2018, Cove is a flexible living and home rentals company that leverages technology and design to revolutionise the experience for tenants. We're on a mission to reimagine urban homes in Southeast Asia, catering to a growing generation of mobile working professionals. Cove homes integrate flexibility and convenience with comfort and style for a hassle-free rental experience. With rooms in top city locations, affordable prices and a strong community, Cove tenants will always have somewhere warm to come home to. Cove has over 3,000 rooms across Singapore and Indonesia, and are set to continue to expand their presence regionally
