Sr. Marketing Digital and Program Specialist

Sr. Marketing Digital and Program Specialist, Smart Energy

Location: Bucharest, Romania

Job Summary: This role will be responsible for developing and executing marketing strategies that drive awareness, demand and growth using digital programs, integrated campaigns and paid media. This role requires strong digital marketing and program management skils with the ability to manage and execute global marketing campaigns to achieve business objectives.

Key Responsibilities:

• Develop comprehensive digital marketing, paid media and ABM programs and activation to drive awareness, demand and market penetration for Smart Energy.
• Manage paid media budget, ensuring efficient allocation of resources to achieve maximum impact.
• Lead and drive digital campaigns and marketing programs to deliver GBE marketing pipeline and revenue goals.
• Collaborate with cross-functional teams and key stakeholders, including customer marketing, leadership, sales, product management, and customer service, to ensure alignment and execution of marketing initiatives.
• Create and manage digital marketing strategies, working closely with shared services marketing team
• Optimize campaign performance by tracking, analyzing, and reporting the effectiveness of campaigns based on data insights.
• Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
• Stay up-to-date with industry trends and best practices to ensure marketing strategies are innovative and effective.

Must Have:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, customer marketing, partner marketing, or a related role.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels.
• Demonstrated ability to develop and execute successful marketing strategies and campaigns.
• Strong analytical and problem-solving skills, with the ability to use data to drive decision-making to improve campaign performance.
• Experience managing marketing budgets and optimizing resource allocation.
• Proficiency in marketing automation tools, CRM systems, ABM platforms and analytics platforms (e.g., Marketo, Adobe, Salesforce, Google Analytics).

Qualifications:

• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels.
• Demonstrated ability to develop and execute successful marketing strategies and campaigns.
• Strong analytical and problem-solving skills, with the ability to use data to drive decision-making to improve campaign performance.
• Experience managing marketing budgets and optimizing resource allocation.
• Proficiency in marketing automation tools, CRM systems, ABM platforms and analytics platforms (e.g., Marketo, Adobe, Salesforce, Google Analytics).

We offer: 

• ​Competitive Salary regularly increased based on your performance
• Enjoy 25 vacation days per year, plus extra days off for life's special events
• We provide meal vouchers
• Flexible benefits basket with monthly budget allocated (top up medical insurance, life insurance, pension, vacation/ cultural/ fuel vouchers)
• Medical Insurance Plan paid by the company
• Christmas and Easter bonuses
• Recognition & referral bonus programs
• Comprehensive induction, ongoing training and development to set you up for success
• In-house and external learning platforms (Udemy) to continue to expand your skills
• Work experience opportunities to help you grow your career with us
• Global employee networks to help you connect and grow
• Employee Assistance Program - Free and confidential service to help with any difficulties regarding work, life and personal or family matters
• In case of unfortunate events, we support you by offering you free days and financial support (handled on a case by case basis) or Family financial aids
• Access Integrity line - Any workplace issues or violations that need to be raised in good faith, can be communicated in a safe, private and confidential environment
• Your family is growing while working at Honeywell? We congratulate you by offering special bonuses
• Frequent Employee Engagement activities fostering an inclusive and diverse work environment
• 3 + 2 hybrid work arrangement to support your work-life balance
• Flexible working hours
• Fresh fruit days in the office

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Join us now and be part of a global team of thinkers, innovators, dreamers, and doers who make the things that make the future!

#TheFutureIsWhatWeMakeIt
#FutureShaper

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