Paciolan is the #1 primary ticketing company in college athletics, and the #2 largest primary ticketing provider in the US including performing arts, arenas, and professional sports. As a leader in ticketing, fundraising, marketing, analytics, and technology solutions, we power more than 500 live entertainment organizations, selling over 120 million tickets a year.
Paciolan is seeking a Senior Marketing Automation Strategist to manage our highest-touch marketing automation clients. In this role, you will serve as a key liaison between our sales and client partner teams, building and maintaining strong relationships with key stakeholders.
The ideal candidate will have a strong background in sales, strategy, and marketing, with proven success in account management, driving growth, and revenue. Experience in customer relationship management, digital marketing, and automation, with the ability to align these strategies across new business units, is essential.
Duties:
- Establish and manage professional relationships with multiple client contacts simultaneously.
- Oversee the development and execution of client campaigns within the marketing automation database.
- Manage a portfolio of clients, delivering value from their marketing automation solutions.
- Lead strategic and tactical planning of marketing automation processes and campaigns.
- Coordinate client projects internally and share best practices.
Responsibilities for:
- Lead and execute integrated marketing campaigns to engage fans and increase ticket sales.
- Provide strategic consultation to expand marketing automation acumen and campaign success across clients.
- Drive adoption and deliver successful use cases that meet business objectives.
- Onboard new clients, providing subject matter expertise in marketing automation solutions.
- Identify process improvement opportunities and recommend enhancements to better utilize Paciolan’s marketing automation tools.
- Collaborate with cross-functional teams to consult with clients on fan engagement and ticket sales strategies.
- Provide front-line support for client issues and troubleshooting.
- Share best practices across our community.
- Report on campaign performance and metrics.
Qualifications:
- 6+ years of experience with marketing automation and/or CRM systems.
- Strategic management experience with Marketing Automation Software (Adobe, Eloqua, etc.).
- Understanding of how CRM software (Salesforce) complements marketing automation.
- Ability to optimize complex automation systems.
- Strong oral and written communication skills.
- Analytical, strategic, organized, with project management skills.
- Adaptable and flexible in a dynamic environment.
- Bachelor's degree or equivalent; Marketing, Sales, Business, or related field.
- Ability to manage multiple priorities.
- Preferred: Working knowledge of HTML, CSS, and JavaScript.
The approximate base pay range for this position is $80,000 to $90,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
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What We Do
Making live events memorable for millions. We're a trusted partner & the leading solution for connecting fans to sports, concerts & theatrical experiences they love.
Paciolan provides sports and entertainment venues with the software needed to facilitate automated ticketing. As a leader in ticketing, fundraising, marketing, analytics, and technology solutions, we power over 500 live entertainment organizations that sell over 120 million tickets per year.
Fill your venue with passionate fans/patrons by turning to Paciolan to engage customers, sell tickets, and create memorable experiences. Take advantage of our tools and services to connect with your customers during every aspect of their journey:
> We help fans discover events with powerful marketing and sales programs and a world-class mobile ticketing experience.
> When fans arrive, they enter your stadium with tap-and-go, contactless ticketing – no need to touch or hand over paper-based tickets.
> Post-event, you engage fans with personalized communications, including digital offers or conversations with their account representatives, to keep them returning again and again.
Meanwhile, you enjoy real-time access to performance metrics with visual dashboards that confirm that this season has been a tremendous success!
