Sr. Market Information Manager - Marketing Channel Execution

Posted 2 Days Ago
Be an Early Applicant
6 Locations
In-Office
109K-154K Annually
Senior level
Big Data • Fintech • Mobile • Payments • Financial Services • Data Privacy
The Role
Manages execution of targeted marketing campaigns across banking channels, including offer and referral deployments. Translates customer experiences into technical requirements, coordinates implementation plans, testing, data requests, production certification, monitoring, and SLA adherence. Partners with technology, business, and marketing teams on channel and product expansion while providing platform expertise, technical leadership, and continuous process improvement.
Summary Generated by Built In

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!


Job Description:
This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations. Key responsibilities include contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement. Job expectations include interacting with senior leaders, providing support and technical expertise for supported platforms.


Managing execution of marketing campaigns across Offers Management/Insight Engine channels and subchannels in Online Banking, Mobile Erica, Financial & Contact Centers


Required Qualifications:

  • 5+ years in roles related to project and initiative delivery
  • Develop implementation plans for targeted customer offers & referrals managed via Insight Engine
  • Translate the intended customer & associate experience into technical requirements for real-time offer display
  • Manage strict execution timelines & SLAs for implement plans, test script preparation, test data requests, etc. to ensure on time and error free campaign deployments
  • Reduce risk of defects by performing User Acceptance Testing & Production Certification, along with ongoing monitoring of production environment
  • Manage projects in partnership with technology, line of business, and other marketing teams to assess and implement channel and product expansion
  • Knowledge of OM/IE, real-time rules, file functionality, front-end applications (Lead Gen, Interact, Sales & Service App, Synergy/RDUI, etc. and back-end system capabilities
  • Ability to work across teams to coordinate with clear communication and influence
  • Ability to learn and navigate new user interfaces

Skills:

  • Attention to Detail
  • Business Operations Management
  • Collaboration
  • Project Management
  • Technical Strategy Development
  • Business Process Analysis
  • Decision Making
  • Oral Communications
  • Recording/Organizing Information
  • Solution Delivery Process
  • Active Listening
  • Analytical Thinking
  • Continuous Improvement
  • Data Quality Management
  • Technical Documentation

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent


​It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.


Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150)

Pay and benefits information

Pay range$109,400.00 - $154,400.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

Skills Required

  • Develop implementation plans for targeted customer offers and referrals managed through Insight Engine
  • Translate intended customer and associate experiences into technical requirements for real-time offer display
  • Manage execution timelines and SLAs for implementation plans, test scripts, data requests, and campaign deployments
  • Perform User Acceptance Testing, Production Certification, and ongoing production monitoring
  • Manage projects with technology, line-of-business, and marketing teams for channel and product expansion
  • Knowledge of Offers Management, Insight Engine, real-time rules, file functionality, front-end applications, and back-end system capabilities
  • Ability to coordinate across teams using clear communication and influence
  • Ability to learn and navigate new user interfaces
  • High school diploma, GED, secondary school education, or equivalent

Bank of America Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bank of America and has not been reviewed or approved by Bank of America.

  • Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, vision, virtual care via Teladoc, wellness programs, and specialized support for cancer and menopause. Wellness credits and an always‑on EAP with in‑person sessions add to the depth of care.
  • Parental & Family Support — New parents can access up to 26 weeks of leave, including 16 weeks fully paid for eligible teammates, alongside back‑up child and adult care. Family‑building resources and reimbursements (e.g., fertility, adoption, surrogacy) and a dedicated Life Event Services team extend support across life stages.
  • Equity Value & Accessibility — Broad‑based equity through the Sharing Success program, including $1B in stock to nearly all non‑executive employees in January 2026, is intended to foster an ownership mindset. Stock awards (including RSUs) are a recurring component that aligns employees’ interests with shareholders.

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The Company
HQ: Charlotte, NC
208,000 Employees
Year Founded: 1784

What We Do

We make financial lives better for our clients and our communities through the power of every connection. Our employees are at the heart of this purpose, and are key to driving responsible growth. Every day, across the globe, our employees bring a commitment to our purpose and to driving responsible growth by living our values: deliver together, act responsibly, realize the power of our people and trust the team. A key aspect of driving responsible growth is doing so in a sustainable manner, a critical pillar of which is being a great place to work for our teammates.

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