Description
Why do we need you?
Titan is a high-growth, fast-paced company. As a top 500 internet retailer, we are growing fast in order to build the foundation for our continued progress. Being a part of the Titan team is an unmatched experience. The Sr. Manager of Retention & Email Marketing leads the consumer-centric contact strategy for Titan that drives revenue while growing brand loyalty and advocacy. Skilled at both interpreting data and shaping creative and messaging, this individual applies customer analytics and deep customer insight to optimize the communication journey while increasing customer retention.?
In the Sr. Manager, Retention & Email Marketing role, you will:
- Own the email & sms channels, which includes building and managing sms & email campaigns
- Create retention strategy including defining metrics to determine success.
- Manage email & sms channel budget
- Develop strategy and execute email & sms campaigns that promote our products to engage new customers and retain existing customers.
- Understand digital marketing concepts and metrics pertaining to customer segments, customer engagement and the customer journey.
- QA campaigns for functionality and optimized customer experience
- Maintain a current understanding and application of email/ sms & retention best practices
- Manage our email & sms agencies and work to ensure functionality and data integrity.
- Work closely with the Marketing team to create journeys and campaigns in alignment with sales plan.
- Manage the creation of email templates using HTML, CSS and Klaviyo.
- Own and define effective email/ sms & retention KPIs to determine the success of email/ sms channels.
- Create and manage A/B tests to continually improve email/ sms program.
- Ensure all email templates meet technical requirements and have cross-device compatibility.
- Manage email/ sms marketing team.
Requirements
To do this we believe you should have:
- Creative *and* analytical mindset who loves to share findings and actionable insights
- 3-5 years of experience within digital marketing, preferably with an e-commerce or direct-to-consumer brand
- 1-3 years experience with Email/ SMS Marketing Systems (i.e. Klaviyo)
- Strong attention to detail
- Strong problem solving and critical-thinking capability
- Ability to execute a project from start to finish independently
- Ability to adapt and be agile as needed in a fast-paced, growing environment
- Shopify experience preferred not required
- Experience with A/B and multivariate testing preferred
- Knowledge of HTML and CSS is preferred
- Bachelor’s degree in Marketing or related field
Reporting:
- Reports to: Director of Demand Planning & Pricing
When and where do we need you?
- Job Location: Memphis, TN or Nashville, TN
- Job Type: Full Time/Exempt
Skills Required
- 3-5 years of experience within digital marketing
- 1-3 years experience with Email/ SMS Marketing Systems (i.e. Klaviyo)
- Bachelor's degree in Marketing or related field
- Experience with A/B and multivariate testing
- Shopify experience
- Knowledge of HTML and CSS
What We Do
Titan Manufacturing and Distributing, Inc. distributes industrial equipment, offering motorcycle and multi-fold ramps, backhoe attachments, bucket hitches, clamp on forks, grapple rakes, hay spears, snow pushers, and fitness equipment.
