What you will do at VeSync:
- Regional Product Strategy Adaptation (15%)
- Collaborate with PM/PMM/GTM to always stay informed of IPD process to be the owner of product campaign planning cadence.
- Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis).
- Develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix).
- Integrated Campaign Management (45%)
- Collaboration among internal teams and external partners to plan and manage multi-channel marketing campaigns (digital, retail, events, etc.) tailored to regional audiences to drive product awareness and adoption.
- Develop regional product marketing campaigns, and coordinate budget allocation and KPI system setting.
- Measure, report, and optimize the effectiveness of regional product marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance.
- Regional Collaboration (10%)
- Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations.
- Collaborate with DTC team to drive revenue growth and enhance product storytelling on owned platforms.
- Multi - Channel Touchpoint Management (10%)
- Design channel - specific communication strategies (differentiated plans for e - commerce platforms, social media, physical stores).
- Construct a consumer touchpoint management map (design of the experience loop from awareness to purchase).
- Establish regional localization content adaptation standards (cultural, language, and consumption habit calibration).
- Marketing Effectiveness Tracking and Optimization (10%)
- Build a marketing data middle - office (real - time monitoring of channel ROI, user behaviour, competitor dynamics).
- Conduct A/B testing for marketing campaigns (verification of information/media/time - period combination effects).
- Dynamically adjust budget allocation strategies (resource re - allocation based on attribution analysis).
- Team Leadership & Management (10%)
- Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
- Build and lead a high-performing regional team, fostering collaboration and innovation.
- Cultivate a culture of ownership, proactiveness, and result-driven performance.
- Manage partnerships with external vendors, agencies, and developers as needed.
- Define KPIs for the team and manage the team performance.
Key Metrics
- Product and Marketing
- Branded Product Search
- Product Page Views
- CAC, ROI, CTR
- Team building
- The completeness of team structure
- Quality of team goal setting, capability evaluation standards, growth path
What you bring to the role:
- Bachelor’s degree in Marketing, Business, or related field
- 10+ years of experience in integrated marketing planning and product marketing, with a proven track record of delivering successful product campaigns.
- Experience working in a global company with significant exposure to regional or global campaign management.
- Strong analytical, project management, and cross-functional leadership skills.
- Deep understanding of market research, product positioning, and go-to-market strategies.
- Experience with campaign measurement, reporting, and optimization.
- Excellent communication and stakeholder management abilities.
Attributes:
- Entrepreneurial spirit, grit, resilience, and find a way to get things done.
- Proactive, results-driven with high ownership and commitment.
- Growth mindset with a desire to innovate and continuously improve.
- Collaborate with a global leadership team and talented professionals across multiple functions.
- Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
- High integrity and humility, with a proactive and ownership-driven approach.
- Comfortable managing multiple projects at once.
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $155K
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Gym
- Pet Insurance
- Fully stocked kitchen
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What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment. By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories. Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive. With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment. Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
