Sr. Manager, Partnerships - Flag Football

Description

The Sr. Manager, Partnerships – Flag Football will play a critical role in building the league’s partnership and activation function from the ground up. As a newly established league, this role is responsible for developing and executing best-in-class partner activations while creating the frameworks, processes, and standards that define how partnerships come to life. This individual will translate new business deals into integrated, ROI-driven activation strategies across digital, broadcast, events, and in-market experiences, ensuring all contractual deliverables are executed at a high level and evolve alongside the league. As the primary point of contact for assigned partners, the Sr. Manager will build and grow senior-level relationships, driving long-term value, retention, and overall partner success.

Beyond execution, this role will lead cross-functional alignment to operationalize activations for the first time—building repeatable playbooks, identifying efficiencies, and continuously optimizing the partner experience. The Sr. Manager will also support partnership proposals, help shape go-to-market strategies, and lead season-end recaps that demonstrate performance and drive renewals. This position reports to the incoming Vice President, Partnerships – Flag Football. The ideal candidate thrives in a build-from-scratch environment and brings a strategic, solutions-oriented mindset, strong client leadership skills, and the ability to manage multiple high-profile partnerships while driving execution that supports revenue growth and long-term league success.

Responsibilities:

• Lead onboarding of new partners in collaboration with Sales; translate contracts into integrated, ROI-driven activation strategies
• Shape and execute strategic partnership plans with leadership, aligning activations to partner objectives and league priorities
• Oversee end-to-end delivery of all partnership assets (digital, broadcast, in-game, events, hospitality, etc.), ensuring best-in-class execution and client satisfaction
• Direct cross-functional teams to develop and operationalize innovative activations across matches, events, and key league moments
• Build and scale integrated marketing and PR campaigns in partnership with internal stakeholders
• Own senior-level client and agency relationships; drive ongoing engagement, performance optimization, and renewals
• Evaluate partner performance against KPIs; provide strategic recommendations to maximize ROI and long-term value
• Review and approve partner-facing materials to ensure brand alignment, quality, and effectiveness
• Lead development of executive-ready recaps, performance reporting, and inventory tracking
• Establish and optimize processes for tracking deliverables, proof of performance, and partner data within CRM systems
• Support high-impact client presentations, proposals, and visual activation concepts
• Contribute to annual planning and own activation budgets, ensuring efficient resource allocation
• Identify upsell opportunities and support go-to-market strategy in partnership with leadership

Requirements

• Bachelor’s Degree or equivalent work experience
• 5-7 years in sports partnerships or activation
• Proven success managing and growing multiple high-value partnerships simultaneously
• Strong executive presence with exceptional client-facing, communication, and relationship-building skills
• Demonstrated ability to lead complex projects and cross-functional initiatives in fast-paced environments
• Track record of driving partner ROI and delivering innovative, high-impact activations
• Experience developing strategic plans, performance reporting, and executive-level presentations
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with CRM and partner tracking systems preferred
• Creative mindset with ability to concept and guide development of activation ideas and visual mockups
• Highly organized, detail-oriented, and able to manage competing priorities under tight deadlines
• Experience owning budgets and contributing to planning processes
• Ability to travel as needed for partner meetings, games, and other events

Preferred:

• Experience working within an agency, sport or media environment
• Experience building or scaling partnership/activation programs in a startup, new league, or high-growth environment
• Deep expertise in integrated sponsorships across digital, broadcast, live events, and social platforms
• Strong commercial acumen, with a track record of identifying upsell opportunities and driving partner revenue growth
• Proven ability to create scalable processes, playbooks, and performance frameworks, with strong storytelling and client presentation skills

You’ll be successful if:

• You build and scale a partnership activation function from the ground up, creating clear frameworks, playbooks, and standards
• You consistently deliver high-impact, innovative activations that drive measurable partner ROI and satisfaction
• You establish trusted, senior-level client relationships that lead to renewals, growth, and long-term partnerships
• You effectively lead cross-functional teams to execute seamlessly across games, events, and key league moments

Benefits: 

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision 
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

 *Benefits are subject to change at the company’s discretion.

TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training. 

TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.

About TMRW Sports: (pronounced “tomorrow sports”) 

TMRW Sports is focused on building modern approaches in sports, media, and entertainment. By creating new leagues for a new age, TMRW Sports, in partnership with established leagues like the NFL, PGA TOUR and LPGA, is forging pathways and experiences for new generations of fans. TMRW Sports’ first project, TGL presented by SoFi, is a primetime team golf league in partnership with the PGA TOUR reaching 152 territories worldwide and described as a “high-energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. Launching this fall, WTGL will feature teams of the world’s best women golfers in partnership with the LPGA. TMRW Sports is also developing men’s and women’s professional flag football leagues in partnership with the National Football League and 32 Equity, the NFL’s collective investment vehicle. Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities and business leaders from the worlds of sports, media, technology and finance. For more, visit TMRWSportsGroup.com.